[Podcast] Episode #14: Mark Schaefer – Social Media Explained

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My friend and co-author joins us this week to discuss his new book Social Media Explained and share his incredible insight into the “essence” of social media marketing.

In this episode we discuss:

  • The key to finally understanding the power of Social Media
  • How to create content that matters to your core audience
  • Mark’s insight on the future of content marketing


Win a Free Copy of Social Media Explained!

Mark has generously offered to give away 5 copies of his new book – Social Media Explained. Just leave a comment for a chance to win.

Right Click Here to Download This Episode

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About Stan

Stan Smith is the Managing Director of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

4 thoughts on “[Podcast] Episode #14: Mark Schaefer – Social Media Explained

  1. Donald Ibbitson

    Loved the points about ignition and people running away from ads. Great post, Stan.

  2. Patty Swisher

    Kudos Stan and Mark! Well done. I agree with Mark, velvety voice! So Stan, was SoSlam (2012, with the 10 reasons) your first speaking conference? Or was it a different conference with Mark? B/c you hit it out of the park with that one! That’s where I met you both. Mark, like the podcast with Tom as well. Hope to see you both speaking at conference again soon! Would love to get a copy of the newest book.

  3. Pingback: [Podcast] Episode #14: Mark Schaefer - Social M...

  4. ToniSegovia

    Great podcast! Found particulary interesting the part of your discussion about ROI of the social media effort, the need to justify and show the value of everything you do on SM and the point that qualitative benefits of SM cannot be put in an Excel sheet. Would love to hear more about that.

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