“Stan, I know what I need to do but I’m not sure where to start!”
We were talking about blog marketing, the topic that gets bloggers all tied up knots.
His next questions were tinged with frustration.
“Do you start with SEO?”
“How about creating an ebook?”
“When do you need to build a Google+ page?”
Have you wrestled with these questions too?
Today, you’ll get some answers.
I’ve created a 31-Day Blog Marketing Action Plan for you. For the next month you’ll know exactly what you need to do. Just find the day and put my suggestions to work for you.
A Few Things To Remember Before You Get Started
- I’ve briefly explained each day’s marketing task. This calendar isn’t a comprehensive “How to Do” but it’s a darn good overview of “What to Do”.
- This isn’t a “get a million visitors for the price of coffee” list. Some of the tools I’ve suggested are paid services. The good news is that I’ve tried every tool and are happy with their results.
- You and I both know that a blog post can’t give you the comprehensive tutorial needed to successfully implement every tactic in the calendar below. I have a blog marketing course (That is the best blog marketing course available today) for that job. But I did want to point you in the right direction.
Ok, here we go.
The 31-Day Blog Marketing Action Plan
|Phase #1: Set-up|
|Day 1||Set up Twitter, Facebook or LinkedIn, Google+, and Pinterest profiles. Use a consistent design for all of your social channels.|
|Day 2||Create Welcome Page for Twitter and Facebook. Click here for an example of my Twitter welcome page.|
|Day 3||Set-up social promotion tools:
|Day 4||Select a Content Hub (Slideshare, iTunes Podcast, YouTube – Video Blogging|
|Day 5||Find relevant Upvote/Downvote Sites And Directories. Click here for an example of my favorite up/down vote site for “growth hackers”.|
|Day 6||Brainstorm and list Your niches’ top 20 influencers.|
|Day 7||Add Your Influencers to a Twitter list, Like them on Facebook, and add them to a “Influencer Circle” on Google+|
|Day 8||List 10 “Pain” questions that irritate, annoy, and/or scare your current readers. See my perspective on Vitamin vs. Painkiller blog posts.|
|Day 9||List 10 “Vitamin” topics that encourage, inspire, and engage your readers|
|Day 10||Commit to posting 8x per month or 2x per week. Frequency is a proven blogging growth hack.|
|Day 11||Set up Google Analytics to track the performance of your campaign. This plugin makes setting up Google Analytics easy for WordPress users.|
|Phase #2: Discovery|
|Day 12||Use Google Trends to discover trending topics in your niche and add them to your Topics List (you will be using this list for future tasks).|
|Day 13||Use Foller.me to analyze top influencer tweets, retweets, mentions, topics, and hashtags. Look for “content holes” to fill and add these topics to your list|
|Day 14||Pick 2-3 relevant Twitter hashtags for your subject. You will use these hashtags when promoting your content on Twitter. Hint: Foller.me will tell you the hashtags used by influencers in your category.|
|Day 15||Find and join relevant 1 or 2 Facebook Groups. Scan the conversations looking for recurring questions. These questions make excellent, reader attraction, blog posts.|
|Day 16||Visit iTunes and find the top podcasts in your niche. Subscribe and listen to your favorite each morning. Note recurring topics where you can add value.|
|Day 17||Set up Google Alerts for frequently used keywords in your niche. Have Google create an RSS Feed of the results. Plug this RSS feed into your favorite RSS Feed (i.e. I use Feedly). Note recurring questions and add them to your list.|
|Day 18||Look at each topic on your list and ask: How can I add to this subject? How can talk about this subject in a different way? How can I turn this subject into a “head turner?”.|
|Day 19||Create your weekly wrap-up post template. Days 11-16 set you up to get a steady stream of relevant articles to curate. Schedule your wrap-up post for Friday.|
|Day 20||Create head turning headlines for each post idea in your editorial calendar. Need ideas? Copy the article headlines from your favorite magazine, Upworthy, Buzzfeed, and Huffington post. These publication survive based on their ability to grab attention.|
|Day 21||Block out 30 minutes on a slow day to review Days 11-19. Look for topics you may have missed. Challenge yourself to write 2-3 posts in one sitting.|
|Phase #3: Promotion|
|Day 22||Create a post promotion checklist with the following:
|Day 23||Set-up your Blog post notification email template and autoresponder. Make sure that your email goes out at the best time for your audience. Email service providers like Mailchimp will analyze your past emails and suggest the best time to send your email.|
|Day 24||Pick 2-3 posts to repurpose into a slideshow for Slideshare and YouTube or an audio podcast. Repeat monthly.|
|Day 25||Sign-up for Buzzfork. Buzzfork will find your topic’s influencers and make it easy for you to favorite their Tweets. This is a smart way to grow your Twitter following.|
|Day 26||Pick a post to “boost” on Facebook. For $20 Facebook will put your post in the newsfeed of a gargantuan group of targeted readers. Repeat weekly. You can find the budget by buying one less cup of coffee each week.|
|Day 27||The WordPress SEO plugin (refer to Day 3) will allow you to revise the title and description that will show for your post in Google. Take the time to create a description that will catch the attention of Google users scanning listings while researching your topic.|
|Day 28||Start a Quora Blog Page and publish an excerpt of your post to the page. Here’s an example of my Growth Hacking Content Quora page.|
|Day 29||Do the rounds. Check Quora, LinkedIn, and Facebook for questions you can answer. Make your answers meaty and comprehensive. You are going for “shock and awe” to insure that your answers get shared.|
Start Guest Post Relationship Building: Guest posts work but it will take a few months to build the rapport needed to get noticed by influencers. Visit the sites of every influencer on your list and sign-up for their blog updates, free courses, etc. Next, purchase an entry-level product from a couple of influencers.
Look for products that give you in-person or email access to your influencer. Use these opportunities to learn their style and get their feedback on your blog topics. Be patient and you’ll create the relationship needed to get your post considered.
|Day 31||Review the month and find the tactics that worked the best for you. Schedule a regular time to refine the most effective tactics. Make a list of new tactics that you will test in the next 30 days.|
Let Me Show You “How” to Maximize Your Blog Marketing Success Each Day
My new blog marketing course “How to Get Your Next 10,000 Blog Readers” will show you, in detail, how to implement each step in this calendar. Starting on Monday, I will be sending a daily email to students with the day’s task along with any relevant tutorials or tools. Each of these daily lessons will be accessible at any time by students. That’s just the start.
The price of the course goes up by $10 every Monday, because new strategies are added every week. Click here and join to get in before the price goes up again on Monday.