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When you write a blog post, what is your workflow or your blog promotion strategy?

This is a pretty serious question, and I’m really interested in hearing people’s responses to it, because I think we might all have a lot to learn from this one.

If you asked me this a year ago, I’d say Facebook, Twitter, email list… and be done with it (then wonder why my blog wasn’t growing…)

Now, those steps are just the beginning, and I realize the process is a lot more involved and systematic than I had ever given credit to.

What I’m Currently Doing (Social Networks)


To start, I do the standard blog promotion on Facebook, Twitter, Linkedin and Google+ updates. I’ve recently started to take the featured images on my blog posts more seriously so I have a thumbnail that stands out in the busy Facebook and Google+ Feeds.

On Facebook, I’ll also post a link within the relevant groups I participate to drum up conversation in those places.

With Linkedin, I’ll take the core question that inspired the article and spark conversation there as well. Often times the answers I receive on Linkedin become the inspiration for new posts, and I can weave people’s answers from the old conversation into the new topic. This gives them extra exposure, and me an increase in word count without having to write everything, which I would say is a pretty good bonus.

On Twitter, I’ve noticed personalized Dm’s seems to be pretty effective. In the past I’ve considered Dming people en mass taboo, but it’s been so effective that I’ve had to challenge my assumptions.

To make things as ethical as possible, I’ll fire up followerwonk.com and see who I have in common with up to two other bloggers that talk about a similar subject. After finding a healthy cross section of people, I’ll send personalized DMs with a link. Surprisingly, this pretty consistently averages in a 25% clickthrough rate.

Email List


After the social media portion of my blog promotion strategy is done, I’ll send an email to my list. But I’m not just sending a standard broadcast, no that would be to easy. Instead, I’m sending to the segment of the people who clicked on my last broadcast first.

This helps me make my email more customized because I can assume they because they clicked the last email – they read it. (and if they didn’t actually read the last post, I’ll link to the previous email so they can catch up)

Because my writing is generally iterative (or episodic), I’m able to reference comments, talking points and general themes from the last article and weave that into the premise of the new article. Talking to the people who clicked let’s me keep a little more of an “insider” type vibe to the email.

The next email I send is to the people who opened, but did not click. I can still reference talking points, comments etc… but when I can assume these people did not see the last email, I can take a more “what you missed” type tone. Also, because I know they didn’t click on the last link, I do everything I can to make this link more enticing.

After that, you guessed it, I send to the “no open, no click” segment. This email works pretty hard to get people into one of the segments mentioned earlier. Also, because I know they didn’t open the last email, I can assume there was something wonky with the subject line that didn’t grab their attention, so I pay extra attention to detail there.

It’s a lot of writing, but it gives me so much valuable information about my list that I would not otherwise have without the extra work.

Social News/Forums

This is simple, I submit to Reddit, Digg, Stumbleupon, Hacker News, and various other news sites (Popurls.com has a pretty complete list.)

With sites like Reddit and Hacker News, It is very important that you craft a catchy headline. With Reddit specifically, it’s also extremely important that you publish to the appropriate subreddit otherwise you’ll get downvoted and potentially banned.

Likewise, I’ll submit the post into forums that I am a part of with a thought provoking question to go along with it. If the post has a controversal angle, I try to play this up just a little in order to get people talking, and thus *bumping* the post up in the forum.

SocialMediaToday (and other community blogs)

This is more icing on the cake than anything else, but my blog’s rss feed is plugged into Social Media Today.

If their editor deems that my content is worth making it to the site, they’ll automatically publish it bringing the conversation to a different audience.

I know there are some other community blogs out there that will do the same thing, but to be perfectly honest, I’m not plugged into them simply because I haven’t taken the time to vet the quality of different communities.

Guest Posting


If I feel that a subject is particularly juicy, and I’ve found that I haven’t expressed all of my thoughts on it, I’ll break the conversation up and use part of it as a guest post.

If done well, breaking your thoughts up into two (or more) guest posts gives your readers more meat on a subject. Some may argue that this is too much, but the truth is as soon as they come over to your site the attention span has been reset.

So instead of writing one 4,000 word post, why not break it up into two 2,000 word posts? Or even better 4 1,000 word posts. Yes, it’s a lot of work, but isn’t that what professional blogging is all about?

Emailing Other Bloggers

This one is very important, but tread carefully because it’s entirely easy to fall into spam territory here.

The primary thing to consider when emailing a blogger that you don’t know is that they’re busy and get pitched a million times a day.

Knowing that, don’t just send them an article that says “hey would you share my stuff” but rather share just enough to get them curious and asking for more.

The Caveat

In these social settings, it’s important to note that it’s not just my stuff that I’m putting out there. I also very much am a part of the ecosystem answering questions, sharing posts, and doing what I can to be a good community member.

That is why any of this works.

Your Turn

What’s your promotion workflow? Let’s use this article as a way to learn from each other and even meet some new people!

Can’t wait to hear what you have to say  5 Cant Fail Blog Promotion Strategies Thatll Get You Noticed : Blog Promotion


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  • Laura

    I do what you do but since I have a recipe site, I also submit photos to “foodie porn” site (98% of the time they turn my photo down, but those 2% brings me lots of hits). Then, just to make sure the page is indexed I stop by Google Webmaster Tools and “fetch the page as google” and then submit it to their index. Ditto with Bing (they own/run google now).

    Also, some of the forums I participate in allow Twitter & Facebook tie-in. Few un-techie people do this but in the forums I participate your tweet is displayed on their front page.. even better if the tweet has a LINK to your post!

    I try not to annoy, with EVERY post but once every one to two months I also make the rounds of relevant Facebook and Google groups and drop a link. Also, I post a relevant comment or photoon related Facebook pages (the reader posts with photos get much more attention than just a link).

    Also, I post links to the post on the relevant group on reddit.

    My promotional strategy takes about half a day per post – but I feel it’s worth it! The rest of that half day I do a search on twitter for my subject area and respond to questions – thus getting more followers to eventually click on a future tweet.

    Finally, asking people to please RT, Share, ect. is amazing. Most do!

    Ciao,

    L

    P.S. I’m surprised so many posted that are doing ONLY what you’re doing – there is so much more that I’m NOT doing and wish I could.

    • Laura

      P.S. I meant Bing runs Yahoo.

  • http://www.probloggingsuccess.com/blog Jane

    Social networks, guest blogging and my email subscribers are my perfect recipe for blog promotion. The virality of the posts picks up depending upon how good it is and how people receive it!

    • http://tommy.ismy.name/inside-the-mind Tommy Walker

      It’s can be a really slow build if you’re inconsistent. But if you’re hitting all of these things on a regular basis, you can really do a lot.

  • http://CrazyDreamersDo.com Susan Daniels

    Tommy,
    Nice outline of tips. I will add this to my post-blog To Do List. I do some of it, but this is so eye-opening of things that I could be doing. And, thanks for the link to PopURLs.com!
    Warmly,
    Susan

  • http://oziomedia.com/blogposts Derek Fischer

    Writing great blog posts is really just the beginning of the process now and it has become vital to post links to all of your blog posts on various social media sites in order to expand your reach. With so much content coming online everyday it takes a lot of effort to remain visible and strategies, like sending e-mail notifications, is now a standard part of promoting a blog. The most important point that you make is that it is necessary to back this up by contributing to the ecosystem so that people can come to know who you are.

  • http://coachcomeback.com Coach Comeback

    I think you pretty much covered it all Tommy. Minus the typical press releases and HARO interviews. I guess you could also go door-to-door with flyers or do a bikini car wash on the weekends. I have a pocked full of $1 bills if you decide to put on your best two-piece and take it to the streets. =-)

    • http://tommy.ismy.name/inside-the-mind Tommy Walker

      Oh goodness! Now that’s a way to promote a blog. Not sure if that would work for mine, but I can think of a couple that that could work out very well for :-P

  • http://www.raymondduke.com Raymond Duke

    Excellent advice – thank you. It seems like promotion is a lot of work; somewhat of a second job actually.

    • http://tommyismyname.com Tommy

      It really is. If you were to go with the 80/20 principle, it would be good to say 20% of your time is focused on creating awesome stuff, while the other 80% is making sure the world knows it exists.

  • http://indiegogo.com/inside-the-mind Tommy Walker

    Thanks Bill :-) what are some of the things you do to promote your calls? Perhaps some of the same rules apply ;-)

  • http://DESIGnativity.ME Isaac Brake

    Great post Tommy! I especially like the teasing other bloggers with an email…Kind of like “make them think it was their idea” kinda thing.

    Good stuff.
    Thanks Tommy.

    • http://indiegogo.com/inside-the-mind Tommy Walker

      It’s a reallh fine line between spam and being useful, but once you learn to walk it, you can build some really great relationships :-)

  • http://www.billgluth.com Bill Gluth

    All right, Tommy, great list of best practices. Thank you for sharing and let’s hope that they get read both far and wide.