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7 Good Reasons To Be Annoyed By Social Media

The other day I wrote  “3 Developments that Are Sabotaging the Social Media Movement” , a guest post for {{grow}}.  It hit a chord and I spent a good 4 hours responding to some incredible comments.

It was the most fun I’ve had to date doing this Social Media thing. Mark’s audience at {{grow}} is incredibly astute and plays for keeps.

The best part was finally putting my finger on some of the myths and false hopes that some folks have about social media.

While the {{grow}} readers understood that social media isn’t a magic marketing method, I feel our discipline has some annoyances that either make you laugh or grit your teeth.

Here are seven that tend to make me stabby:

1. Social Media isn’t as easy as buying a banner ad

Although there is Media in Social Media, you don’t plan, negotiate, or track it like most media.  Most marketers were hoping that Social would just be another medium to collect a fee from.  Nope, this sh*t is hard work even if the reward clearly beats the risk.

2. You can’t make any money from just tweeting

I for one hoped that there was a lucky charm pot of gold after 2,000 tweets and 1,000 followers.  Nope.  It seems that you have to master content marketing, copywriting, testing, analytics, and LOLKitty to make a decent living. Who knew?

3. The rules are made up as you go

There are thousands of ways to royally piss of your audience.  There’s also a devoted and growing social protocol priesthood ready to condemn you for your bad taste.  As a matter of fact, I’m sure I’ve seriously annoyed someone by writing this “list” post.  Geez.

4. (Sometimes) The Jerks get all the attention

The Unicorn and Fairy movement gained some initial traction in the social media polls, but they’ve taken a battering lately.  We are learning that  “attention” is a scarce commodity and we can’t help but get enchanted by the Jerks.  Some of have made an art-form out of being thoughtful trolls and they are getting copious amounts of undeserved attention.

5. Everyone is an expert just no one has the guts to admit it

I can tick off bona-fide experts on my little piggies.  Everyday I come across another expert who’s got Social Media figured out.  However, in a cruel self-deprecating twist, these experts work hard to abdicate the high-ground to complete idiots.  Let me let you in on something, I believe that the “echo chamber” exists because the real experts won’t take the stage.  Remember, Humility = Poverty my friends, start kicking ass and taking some names.

6. Most of us work for Mark Zuckerberg

Digital Sharecropping.  Ever heard of it?  It’s when you work to build up the value of someone else’s digital real estate while thinking you own the land.  The danger is that at any point a 20-something in California can yank your so-called business from right under your feet.  The problem is that Facebook, Twitter, Tumblr, and others have made it so darn easy to believe we are building a business asset that we own when in fact we are making them filthy rich.

7. It gets more respect than it deserves (for the moment)

Savvy marketers know that SEO, email marketing, landing page optimization, paid search, and other proven techniques still kicks social’s butt on many fronts.  This won’t last long but for now, the old lions among us wish that the bright-eyed idealists would get some perspective.

I’ve had a little fun here but does my list poke at some frustrations you’ve had?  Tell me about it below.

About Stan

Stan Smith is the CEO of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

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