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bw crowd 7 Ways to Get Your Blog Noticed in a Crowded Niche : Blog Promotion

Are you struggling to get your blog noticed  in a crowded and competitive niche?  Do you have to lock horns with celebrity bloggers who are sucking the oxygen out of your topic area?  Don’t worry.  You are still in the fight.  You just have to outwit, outplay, and outlast the other blogs in your space.

Although I’m believe that the blogging pie for most niches is big enough to support everyone.  There are a growing number of hotly contested subjects where only the nimble survive.  Being nimble means being relentless, unorthodox, and bold.

Here are seven ways to survive and thrive in your niche.

#1: Know What Your Readers Want

Blog readers fall into three categories that sometimes overlap:

 1. Information Seekers:  These readers are hunting for something specific.  For example, they are looking for the latest iPad 3 apps.  Their needs can be momentary or long-term depending on the situation.  For example, dad’s looking for ways to connect with their autistic sons is a long-term and in-depth subject.

 2. Social Interaction: Social readers love connecting with others in virtual spaces.  They are avid commenters, retweeters, and forum goers.  They tend to avoid blogs that don’t have a thriving commenting community.

 3. Entertainment Seekers:  These folks are on the hunt for anything that will alleviate their boredom.  Most Entertainment seekers can be found surfing during their lunch break, midway through the afternoon, or at night after the kids go to bed.  They are looking for a laugh, news, “LOLcats”, and other addictive fare.

Your goal is to tailor your blog content to one of these groups.  More importantly make sure that you don’t have a content / audience mismatch.  Jokes, cartoons, video snippets will repel information seekers. Closing your comments section is a red flag for those looking for social interaction.

From my one-on-one consultations, I’ve seen that many blogs are scaring away their audience because they are producing the wrong type of content.  Getting this alignment right is the best long-term way to get traction in a competitive niche.

#2: Be Consistent

Fly by night publishing and topic focus is the kiss of death in a competitive niche.  Competitive niches require bloggers who go to work everyday to produce content.  For example, I doubt that Pushing Social would make a dent in the blogging niche without daily content. You should take a similar hard look at your niche.

Beyond posting frequency take a close look at your content quality.  As a rule, I recommend posting at the edge of your quality capacity.  For some, posting 3 times a week is the most they can do without sacrificing quality.  Others can kick out two amazing posts a day.  Find your quality threshold and commit to the schedule.

And… If you decide that you have only one quality post in you a month then you should switch to another way to compete in your niche.

#3: Speak Your Readers Language

In general, I’ve seen many large blogs rely heavily on guest bloggers to fill their editorial calendar.  Although this may make sense for the big blogs, it also is a weakness that up-and-coming blogs can exploit.

Amp up the time you spend speaking with individual readers.  Start an email correspondence.  Visit readers at conferences.  Start a TweetChat to get real-time conversations going.  Your goal is to learn your reader’s language and unique way of viewing the world.  Next, soak your posts in the day-to-day language of your reader.

This will give your posts instant rapport-building power.  Your comments section will explode with readers who swear you are talking directly to them.

#4: Become a Niche Curator

Competitive niches generate a ton of content.  It’s likely that your prospective readers are drowning in a sea of posts, videos, tweets, and status updates.  If this is the case, become an aggressive curator of information.  Everyone loves a curator that can connect the dots with their own special perspective.

You’ll find that your curation posts attract your niche’s most influential (and viral) participants who will stick around to see what else you have to say.

#5: Guerilla Promotion

The worse thing you can do in a hypercompetitive niche is to wait for your audience to come to you.  Leave home base and establish your expertise in different online communities.

Places like forums, Tweetchats, Quora, Slideshare and LinkedIn Groups are excellent content hubs that attract a targeted audience.  Find your audience and look for opportunities to show your expertise.  People will see your contribution and follow you back to you blog.

#6: Give ‘Em Something New

Don’t let writing text-based posts paint you into a corner.  Often times using a different medium the best way to stand out in a crowded niche.  I believe that Gary Vaynerchuk would have been overlooked if he tried to write wine reviews for print publications.  Using video blogs was a brilliant stroke that shocked his counterparts and propelled him to the top of the heap.

In your case, you should investigate audio or video podcasting, video blogs, and/or writing long-form content like special reports and ebooks.  Many readers in your niche may find your change of pace refreshing and put your blog on their reading short list.

#7. Become a Niche-Straddler

Look to see if your audience likes to hang out in other niches that complement your primary subject.  If so, consider writing Fan Transfer posts that appeal to the complementary audience and entices them to your blog.

Straddling two niches will flesh out your subject, add a shot of creative life to your current posts, and attract a new audience.  Just be careful that you are genuinely interested in both niches, nothing is worse than an interloper who obviously doesn’t belong.

Ready to Fight?

Hey there bruiser!  You ready to compete and win in your crowded niche?  Tell me what you’ll focus on first.

[onethousand]


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  • http://reliablestaffingsolutions.wordpress.com R

    Niche is the key word for blogging and business, I’ve realized. I’m just getting started, and I enjoyed reading this blog. I haven’t gotten any traffic to my blog just yet. I’m trying to target certain individuals, but no luck just yet. I’m working on it! Thanks for the motivation :)

  • http://cowboy-coffee.blogspot.com coffee cowboy

    How long does it take to get a large readership. I have been around about 4 days and have about 400 total views so far.

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  • Dan

    Hi,

    I’ve also taken this advice on board but one must still make efforts to advertise one’s blog! I present my Translator’s blog for those who may be interested (http://translators-corner.blogspot.com/) and my Jazz piano blog for those who may be interested (http://piano-jazz.blogspot.com/)

    Will be happy to reciprocate any support to help you on your own way to the top :)

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  • http://paper.li/oziomedia Ozio Media

    Consistency and relevant content are the foundation to every successful blog. Before anyone is going to read a blog, let alone subscribe to it, there has to be something of value to them in its content. Using elements like videos and graphics that can be shared on the social media sites like Facebook is a great way to leverage the traffic from them to build a profile in your niche. Perhaps the most important thing that bloggers need to communicate is that they enjoy blogging.

  • http://lifeinprint-readingwritingandreviews.blogspot.co.uk/ Corran

    This is what I really need. My last blog had hardly any page views, so I started a new one. My new blog, Life In Print (http://lifeinprint-readingwritingandreviews.blogspot.co.uk/) has had more page views in less than one day than my old blog had all time after following your advice. Thank you very, very, very much.

  • http://www.midlifemonalisa.com Brenda Clevenger

    Exactly what I needed to read today, tomorrow, and the next day to stay pumped up in the battle for midlife women groupies. You speak the truth master Jedi and as I look through my me-too blogs and my total-me blogs where I go out on a limb and talk with levity about the Hair Down There or the Girl with the Dragon Poo Poo (colon cleanses), that’s when I start to see link backs, forwards, comments, request for reposts and even women going into stores I recommend to make a purchase. Now to figure out how to pull more of those off because that type of inspiration doesn’t strike daily like it did with Erma Bombeck. How did she do it?

  • http://conversation2sales.com Lesa

    Even in a crowded niche, there are topics that no one is talking about, but that people are looking for. Providing this missing content is a great way to get discovered by your niche.

    All great suggestions here that boil down to “don’t give up. There’s room for you too, even in a room full of voices.”

  • http://www.blake.co.za/blog Sarah

    Brilliant tips Stanford, it is really difficult to squirm your way into a tight niche. But thanks to your tips no one should have a problem.

  • http://level343.com/article_archive/ Gabriella Sannino

    Very well said Standford. We have a “private” joke around Level343, I’m the shop pimp… LOL sure it’s fun but until we can afford a PR firm we have to do our own promotions. I have to admit once you dive in and meet the wonderful readers, writers, bloggers, G+, Twitter, etc. out there, you can actually see your own community forming. Thanks for your insight.

    • http://www.damondnollan.com Damond Nollan

      I agree with you. The more engaged I am with blogs I like and people I admire, the more I sense the community forming. Well written. I couldn’t say it better.

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  • http://bekahpowell.wordpress.com Bekah

    This is awesome. I just started blogging about running/my marathon training and this motivates me to really generate unique content. Also makes me think about ways I could interlope topics… Thanks for a great post.

    • Stanford

      That’s awesome Bekah! I have to put your blog on my reading list ;)