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Are You Making These 7 Blog Promotion Mistakes?

Your first 1,000 visitors will be the toughest to attract.  While some bloggers have zoomed to popularity in a few months, the majority have to work hard to promote their blog.   By now you know that there aren’t any silver bullets.  I also know that you are committed to your blog’s success and willing to invest what it takes.

That’s why you should take a moment to make sure that you aren’t making a few easily avoided blog promotion mistakes.

1.  Not Promoting:  If you build it they will NOT come. Simply posting and hoping is a poor strategy.  Blogs require consistent and aggressive promotion to get noticed.  Timidly promoting your posts with a single tweet is a recipe for obscurity.  Imagine that your reader has 10 blogs on their reading list.  What are you prepared to do to get on that list?

Never be afraid to promote relevant and useful information.  Your readers will appreciate you taking the time to bring it to their attention.  Do what’s right for your readers and ignore etiquette and rules of thumb created by professional pundits.

2.  Promoting to the wrong audience:  It’s easy to fall into the rut of promoting your blog to your peers rather than customers.  Avoid this mistake by making a list of the problems that your customers wrestle with everyday.  Uncover where they go online to get answers to those problems.  Look for opportunities to guest post and/or partner with those sites.

Quick tip:  Frequent blogs and websites that are popular with your audience. Using your industry’s trade magazine as a source for blogging ideas will lead you to write rehashed content that only interests fellow insiders.  For example, I rarely read Mashable because the site isn’t a go-to site for my readers. Instead, I spend time on productivity, time management, and start-up advice sites like Fast Company and Lifehacker.

3.  Not researching keywords:  Search engines are the easiest way to attract targeted readers to your blog.  Successful bloggers compile a list of keywords that their readers use to research a particular subject.  This keyword list is used to plan blog posts, special reports, and product offerings.

SEO is a scary subject for many but mastering it is sure-fire way to build your blog traffic quickly.

4.  Not building your email list with attractive offers:  On Pushing Social we  constantly teach that email marketing is critical for building a successful blog.  Frankly, I believe that you should spend half of your blog promotion time building your blog email list.  You can get started now by creating an expert product and using it to entice email subscribers.

5.  Waiting to guest post.  Early on I received a great piece of advice from a prominent blogger.  He advised me to write two guest posts for every post that I published on my blog.  It worked.  My guest posts attracted thousands of visitors who retweeted and mentioned my posts on their blogs which brought even more readers.

The key is to create a guest posting habit as early as you can.  Think of your guest posts as blog salespeople who are constantly bringing new readers to your doorstep.

6.  Promoting Too Early: Prepare for success by stocking your blog with at least 4-5 high-quality posts.  Readers who like your comment will want to read your other material.  Make sure that you have enough content to keep them engaged.  Promoting too early with one post could give early readers the impression that your blog isn’t ready for prime time

7.  Not Blogging Enough:  Blogging once a month will not grow your blog. Blog success comes from writing posts that get shared and attract attention.  A person that posts 4x a month increases their chances of getting good search rankings and getting mentioned by influencers with large audiences.  I recommend posting as frequently as you can while maintaining quality and relevance.

How Did You Do?

Do you have another blog promotion mistake  to add to the list?  Go ahead and let me know in the comments below.


About Stan

Stan Smith is the CEO of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

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