Ok, you’ve been producing some crazy good blog posts, podcasts, infographics, and compelling short-run videos that tell your story. What next? How do you get your inspired content noticed and shared? That’s what Laura and I tackle in this episode of the Pushing Social Podcast. You’ll love it.
Is content marketing a strategy or a tactic? The answer to this question is the key to creating a plan that will attract your ideal reader and prospect. I think what you’ll discover will surprise you.
Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web.
I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it!
In this episode, Laura and I talk about the definition of content marketing and what it is and what it isn’t. We also throw in some “actionable” info that you can use immediately in your business.
Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world.
I’ve thrown a new buzzword at you so we’ll start with a definition.
Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject.
Pushing Social was intended to be a social news blog similar to Mashable. I had a good start and felt good about the topic. But within a few months growth began to stall.
Laura and I earn a living from offering our social media expertise to clients. So you can imagine how nervous this episode of the Pushing Social podcast made us. But, we didn’t hold anything back and shared our insights on what type of businesses shouldn’t try social media.
I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York.
Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”
Now I love my morning run.
Several weeks ago Jay Baer delivered a sharp kidney shot to content strategists. His post “Why It Might Be Time To Completely Change Your Social Media Strategy” charged that you and I might be executing the wrong content marketing strategy.
I’m a devoted advocate of using editorial calendars.
They have been a essential tool for Pushing Social for the last three years. I look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts.
We’ve talked about how important a unique approach is to establishing yourself as an expert. But you need one more thing before you can create your unique approach.
You need to discover your Niche Secret.
I remember waiting for the Google Dance. Old school SEO experts know what I’m referring to. Years ago, Google would update its index once a month. Online marketers would watch their search listings hoping for a jump in rankings. The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.
Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills.
His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention. Snow list highlights people who have the ability to create connections between just about anyone. These folks sit at the nexus of the 2 degrees of separation.
Losers are the new cool kids. Read blog posts about “startups” and you’ll detect the desperate stench of loser-worship.
Have you driven a prior business into the ground? Good job.
Do you sell advice?
If so, you need to be an expert. You also need to convince your audience that you’re an expert too.
But by now you know that you are competing in a crowded space. It seems like everyone is an expert.
How many times has a social media expert told you that in order to succeed online, you have to be “everywhere?” Probably more than once or twice.
It used to be that a good marketing professional just needed to know how to work a powerpoint presentation and a whiteboard. That’s no longer the case. The new breed of successful content marketers must be comfortable with an evolving set of roles that have only recently become essential for executing marketing plans. We’ll discuss these 7 roles and what you need to do to master them.
Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process?
I want to convince you that reading a few random articles online isn’t the same as focused, deliberate education.
This Fired Up Friday has an important message about success from the brilliant Steve Harvey. Is building your business harder than you thought it would be…?
If the answer is yes, you’ll want to check out this video to find out why that’s perfectly okay. It should be hard. You should want it to be hard!
Have you ever wondered if you were doing all you could to get more readers from Google?
Search Engine Optimization (SEO) is important because it’s likely that Google will be your #1 source of traffic for a long time. But, most folks are overwhelmed and confused with all of the lingo and techniques.
Have you ever read something that instantly grabs and holds your attention?
In these cases, it seems that the author has a special key to stoking your curiosity. Their stuff is addicting.
Tell me something…
Do you struggle with publishing a weekly blog post?
How about recording new blog post ideas that pop into your mind throughout the day?
Yes on both counts for me.
I’ve heard profound book ideas that died without a word written.
I’ve watched incredible business ideas die without a single product or service created.
I kid you not, I’ve built blogs for people who let them wither away without creating a single blog post.
I just had a great conversation with a fellow reader about their blog. In 30 minutes we zeroed in on some easy changes that would immediately put her blog on the right path.
I had such a good time on the call that I asked -
“How can I help more readers with their blog?”
How do you offer a thought that defines the conversation for an entire industry?
I had a blast talking with Guy Kawasaki about the secret to success, his fascinating book – APE, and his source of inspiration.
This was the first podcast where my guest lured me off my prepared script and took me on a crazy ride to a much better topic!
Look at your business goals. How are you doing?
This video is about – the space between: success and failure, confidence and insecurity, scarcity and abundance. Get this…the distance can be bridged with a minor shift in your mindset, no fancy tools, books, courses, or sherpa’s required. Watch and act.
Do you keep a to-do list?
Take a look at it. Count how many projects that you’ve started but haven’t finished.
Do you have projects stuck in the “not quite finished” phase?
Are you frustrated with your blog’s performance?
Then you’ve probably scoured Google looking for simple ways to get your blog back on track. I’ve been there. I started two blogs that failed and have had to revive Pushing Social many times. The good news is that the common blogging problems can be grouped into 4 areas: 1. No readers, No Subscribers, No Comments / engagement, and no sales. For each of these areas, I’ll share a prescription that will put your sick blog on the path to recovery.
It’s Fired Up Friday again, time to get excited about the business you’re building.
Success isn’t for quitters. Everyone has days that test their patience and we all encounter obstacles along the way. Some days the stress really gets to you and you start to wonder if it’s even worth all the effort. Before you throw in the towel, watch this video.