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Content Marketing the Smart Way

Content Marketing The Smart Way

Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web.

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[Podcast] Episode #26: What The Heck is Content Marketing Anyway?

What the Heck Is Content Marketing

I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it!

In this episode, Laura and I talk about the definition of content marketing and what it is and what it isn’t. We also throw in some “actionable” info that you can use immediately in your business.

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The Blogger’s Guide to Content Distribution Channels

The Bloggers Guide toContent

Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world.

I’ve thrown a new buzzword at you so we’ll start with a definition.

Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject.

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What Ragnar Taught Me About Grassroots Content Marketing

Ragnar Marketing Secrets

I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York.

Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”

Now I love my morning run.

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Facebook is the New Google. That’s the bad news.

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I remember waiting for the Google Dance.  Old school SEO experts know what I’m referring to.  Years ago, Google would update its index once a month.  Online marketers would watch their search listings hoping for a jump in rankings.  The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.

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Do These Top 15 Super Networkers Suck At Social Media?

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Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills.

His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention.  Snow list highlights people who have the ability to create connections between just about anyone.  These folks sit at the nexus of the 2 degrees of separation.

 

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How To Get Noticed As An Expert

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Do you sell advice?

If so, you need to be an expert. You also need to convince your audience that you’re an expert too.

But by now you know that you are competing in a crowded space. It seems like everyone is an expert.

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7 Roles of the Savvy Content Marketer

7 Roles of the Savvy Content Marketer

It used to be that a good marketing professional just needed to know how to work a powerpoint presentation and a whiteboard. That’s no longer the case. The new breed of successful content marketers must be comfortable with an evolving set of roles that have only recently become essential for executing marketing plans. We’ll discuss these 7 roles and what you need to do to master them.

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Fired Up Friday – You Gotta Jump to be Successful

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This Fired Up Friday has an important message about success from the brilliant Steve Harvey. Is building your business harder than you thought it would be…? 

If the answer is yes, you’ll want to check out this video to find out why that’s perfectly okay. It should be hard. You should want it to be hard!

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Fired Up Friday – Fear is a Choice

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I’ve heard profound book ideas that died without a word written.

I’ve watched incredible business ideas die without a single product or service created.

I kid you not, I’ve built blogs for people who let them wither away without creating a single blog post.

Why?

Get Fired Up

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How to Beat the Fear of Failure

fear of failure

Do you keep a to-do list?

Take a look at it. Count how many projects that you’ve started but haven’t finished.

Do you have projects stuck in the “not quite finished” phase?

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Sick Blog? Here Are 13 Ways To Fix It

Sick Blog

Are you frustrated with your blog’s performance?

Then you’ve probably scoured Google looking for simple ways to get your blog back on track.  I’ve been there.  I started two blogs that failed and have had to revive Pushing Social many times.   The good news is that the common blogging problems can be grouped into 4 areas: 1. No readers, No Subscribers, No Comments / engagement, and no sales.  For each of these areas, I’ll share a prescription that will put your sick blog on the path to recovery.

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Fired Up Friday – Never Quit

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It’s Fired Up Friday again, time to get excited about the business you’re building.

Success isn’t for quitters. Everyone has days that test their patience and we all encounter obstacles along the way. Some days the stress really gets to you and you start to wonder if it’s even worth all the effort. Before you throw in the towel, watch this video. 

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