Last year, we were debating the effectiveness of frequent and consistent publishing. One side felt that quality would suffer if bloggers had to publish at a machine gun pace. The other side scoffed at the notion that infrequent, devil-may-care publishing could build a quality audience (my side).
As expected, the darwinian pressure cooker of blog publishing has settled the debate. Unfortunately, the answer isn’t easy or convenient.
Write as many quality blog posts as you can. Pedal to the metal, especially if you are a new blogger.
The funny part is that ALL of my clients agree. They all want to blog like Seth Godin hooked to a caffeine IV-drip.
The problem is – when do you find the time?