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About Laura

Laura Click is founder and chief innovator at Blue Kite Marketing, a marketing and social media consulting group that’s passionate about helping small businesses reach new heights. You can learn more about Laura by connecting with her on Twitter and checking out her blog.

What Marathon Training Can Teach You About Blogging

iStock 000017252298XSmall 300x199 What Marathon Training Can Teach You About Blogging : Blog Promotion

[Thrilled to have this guest post from Laura Click.  Enjoy!]

Three years ago, I would have never dreamed I would run a half marathon. In fact, prior to January 2010, the longest I had ever run in my life was two miles – and that was in high school.

Now, I have three half marathons under my belt and I’m training for my fourth race next month.

Yes, it’s hard. But, it’s incredibly rewarding. Much like blogging.

In fact, long-distance running and blogging have quite a bit in common.

Don’t believe me?

[Read more...]

Filed Under: Blog Strategy ·

How to Avoid Becoming a One-Hit Wonder Blogger

Dexys Midnight Runners 300x184 How to Avoid Becoming a One Hit Wonder Blogger : Blog PromotionHave you ever heard of Dexys Midnight Runners?

Unless you’re an obscure music buff, you probably haven’t. But, I’m willing to bet you’ve heard they’re number one song, Come On Eileen, right?

Although Dexys Midnight Runners achieved incredible success with Come On Eileen, most people have never heard of the band. And their song, while popular, will be forever known as a one-hit wonder.

That’s a status that no musician wants to achieve.

Topping the charts one time can be the right combination of luck, timing and talent. But, the test of a true legend is churning out the hits over and over again.

Think the Rolling Stones. The Beatles. U2. Madonna. Lady Gaga.

Bloggers can be one-hit wonders too

[Read more...]

Filed Under: Blog Post Writing ·

Should you unfollow everyone on Twitter?

iStock 000005055429XSmall 300x223 Should you unfollow everyone on Twitter? : Blog PromotionIn the past few weeks, a number of big-named bloggers dumped all of the people they followed on Twitter in one felt swoop.

First, Chris Brogan did it. Then, Michael Hyatt did it.

It didn’t take long for dozens of others to follow suit, creating a domino effect across the Twittersphere.

[Read more...]

Filed Under: Social Media ·