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How to Avoid Starting a “Me-Too” Blog

You have rare and valuable skills and experiences. The word “talent” is a good shorthand for these rare and valuable assets.

Your success as a content creator depends on your ability to:

  1. Recognize your talents and
  2. Use these talents to benefit your readers

Think for a moment. What unique skills do you have? What experiences have you had that give you a unique perspective?

One of my clients spent years learning how to grow a business in a very difficult niche but decided to start a blog based on some keyword research and a hunch that he could profit by tackling a new subject. It took about 6 months until he realized that:

He wrote posts he hated.
He ran webinar training that bored the heck out of him.
His ebooks and special reports were so uninspired that it was painful to read more than a few pages.

Deep down he knew that his content was boring and off-the-mark but he couldn’t put his finger on why.

I see this happen a lot.

The awesome homeschool teacher trying to sell random affiliate products
The amazing business strategist struggling to set up a blog about yoga
The inspiring teen counselor killing herself trying to teach social media

These folk dismiss their talents and start from scratch.

Make a Your Talent List

Set aside 30 minutes and write ten unique experiences you’ve had in your life.
Something that only you’ve had the opportunity to do.

If you are having trouble, think about it this way:

  • Could I do write better blog posts about your subject than you do? Why?
  • Could I service your clients better than you do? Why?
  • Could I create and build a better product for your market than you do? Why?

Here’s another way of looking at it –

What pisses you off about the so-called experts in your field? What are they missing? What are they not talking about? What are they faking?

Write down your answer because your rare and valuable experiences are buried in there.

How to Use Your Talents

Now that you know your talents it’s time to put them to work.

Get Alignment
Align your content with your talents. It’s tough to be successful doing something you hate. Your readers will feel it. Worse you’ll waste time as your slowly burn yourself out.

This might mean that you need to close down your blog. Fine. Do it. The next one will be a blast to write since it will use your talents.

Yep, it’s time to brag. I mean really brag. Tell your unique story on your About page.

Create a one-sentence mission statement that describes how your talent benefits the reader.

Reference your passion and talents in your author box at the end of each post. Use the same content for the “Bio” widget for your sidebar. See how Neil Patel promotes his talents in this sidebar Bio.

Create Talent Focused Content
Build your blog editorial calendar around topics that demonstrate your unique approach and perspective.

Eliminate content that is outside your expertise. Use the time saved to create comprehensive content aligned with your talent.

Tell Me

What are your talents? Don’t be shy consider this as a practice run.

About Stan

Stan Smith is the CEO of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

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