Blog Mastery #16: 7 Ways to Blog Without Writing

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7 Ways to Blog Without Writing

I’ve learned that most bloggers actually hate to write. Sounds weird but it’s true. Most folks believe they have to kick out 600 words and resent every keystroke. Usually this means that every post requires a herculean effort to produce. Once the post is finished, it sits waiting for the blogger to screw up enough courage to publish it.

It doesn’t have to be this way.

The other day I was talking with a reader about their blog. They described their passion for helping inner city kids. They laid out a breathtaking vision for their nonprofit. But, the mood instantly changed when I asked about their editorial calendar. You could almost hear the air being sucked out of the room.

“Stan, I hate writing”, she said

“Then don’t.”

“What? Are you kidding me, I thought blogging was about writing!?”

“Nope” blogging is about creating and sharing awesome content. Nobody said it had to be text”

There was silence on the other end of the line for a good 10 seconds, and she softly said…

“Thank God”

7 Ways to Blog Without Writing

WordPress rocks because it makes it point-and-click easy to share your content – any content. The default content type is text-based but you can do much more.

You can:

  1. Record yourself talking about a subject and upload the audio.
  2. Video record yourself discussing your topic and upload the video
  3. Publish illustrations, graphics, and captioned photos. Use a photo gallery template to show off your work.
  4. Use Google Hangouts to record an interview and link to it from your blog.
  5. Use Storify to create curated stories taken from blog posts, tweets and links
  6. Record your screen with Screenflow (Mac) or Camtasia (PC)  while you demonstrate software, teach a skill, or walk through a presentation. Upload your content to your blog, Slideshare, Scribd, and YouTube.
  7. Have someone interview you and upload the recording. This technique works well if you get tongue-tied talking to a camera.

The point is that there are many ways to create interesting content without writing. Find what you feel the most comfortable with and go with it. Focus on your preferred content creation method until you master it.

One more point, bloggers who create non-text content could have a competitive advantage. If everyone in your niche are publishing long posts, shake things up with a video blog (vlog) or create a podcast and take your gig to iTunes. Being different is the key to success in the media publishing game (yep, that’s the game you’re playing). Your distaste for writing is probably the best thing that every happened to your business.

Give it a try. But first tell what type of content you like to produce.

About Stan

Stan Smith is the Managing Director of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

11 thoughts on “Blog Mastery #16: 7 Ways to Blog Without Writing

  1. Pingback: ‘n Bloemlezing uit mijn Google Reader … 12/21/2012 « Manssen.nl - It's all in the Cloud!

  2. Pingback: Bloggers Hate to Write. True Story. « kikospeaks

  3. Ashley

    That’s truly awesome Stanford.
    I always wanted to start my own Blog but usually blame myself for not being creative in thoughts. This article has really encouraging for me to take a step to start a blog with so stuff other than writings and eventually will learn writing too. Thank you for the useful post.

  4. Christelle

    Thanks for the push, just what I needed!
    Today I just jumped in and created a screencast video on my blog. Not very happy with the resolution since I just used Quicktime, but the most important is to start.

  5. Felicia

    I love this! Even if someone is comfortable writing, I think you should always shake up your content to keep things fresh and unique. I love the idea of illustrations and graphics, since it’s going to be something on your page that’s more visually interesting than just blocks of text.

  6. Sali Gray

    @Raymond Duke – voice to text too? Wow – that sounds amazing!! I’m learning so much this morning. I’m not very technical so pls forgive this question, but can u do that on an iPhone? Thank you :-)

  7. Sali Gray

    Hi Stanford,
    This guide might be just what I need! Thank you. I have a Blog and wanted to blog daily, during the recent #PinkCarRally but was technically challenged and couldn’t even get an Internet connection :-( I want to share so many funny stories with the rally supporters, that a written blog would be as big as a book!! Being able to post photos with a spoken commentary, would be ideal. I’ll read yr guide later, but I’m hoping it will tell me how to do it! Thanks again for sharing :-)

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  9. Susan Daniels

    Stanford,
    Once again, you’ve taken the fear out of blogging for me. OMG. You just opened up a world of possibilities for me. I like to tell stories and believe I will try some of your methods. @Raymond Duke. Thanks for that tip as well. It’s been a while since I attempted to use my voice to text utility. Might give that a try as well :)
    Warmly,
    Susan

  10. Raymond Duke

    I just posted to my g+ stream this morning about a 3 am discovery I had about this topic. There is another method you left out of your seven ways: voice to text.

    Specifically on mobile, voice to txt works amazingly well. I personally use Google drive and start speaking into a document. Before I know it, I have a couple thousand words. Its a very easy alternative to writing everything out. A lot of people are more used to speaking than writing.

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