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Blog Mastery #16: 7 Ways to Blog Without Writing

I’ve learned that most bloggers actually hate to write. Sounds weird but it’s true. Most folks believe they have to kick out 600 words and resent every keystroke. Usually this means that every post requires a herculean effort to produce. Once the post is finished, it sits waiting for the blogger to screw up enough courage to publish it.

It doesn’t have to be this way.

The other day I was talking with a reader about their blog. They described their passion for helping inner city kids. They laid out a breathtaking vision for their nonprofit. But, the mood instantly changed when I asked about their editorial calendar. You could almost hear the air being sucked out of the room.

“Stan, I hate writing”, she said

“Then don’t.”

“What? Are you kidding me, I thought blogging was about writing!?”

“Nope” blogging is about creating and sharing awesome content. Nobody said it had to be text”

There was silence on the other end of the line for a good 10 seconds, and she softly said…

“Thank God”

7 Ways to Blog Without Writing

WordPress rocks because it makes it point-and-click easy to share your content – any content. The default content type is text-based but you can do much more.

You can:

  1. Record yourself talking about a subject and upload the audio.
  2. Video record yourself discussing your topic and upload the video
  3. Publish illustrations, graphics, and captioned photos. Use a photo gallery template to show off your work.
  4. Use Google Hangouts to record an interview and link to it from your blog.
  5. Use Storify to create curated stories taken from blog posts, tweets and links
  6. Record your screen with Screenflow (Mac) or Camtasia (PC)  while you demonstrate software, teach a skill, or walk through a presentation. Upload your content to your blog, Slideshare, Scribd, and YouTube.
  7. Have someone interview you and upload the recording. This technique works well if you get tongue-tied talking to a camera.

The point is that there are many ways to create interesting content without writing. Find what you feel the most comfortable with and go with it. Focus on your preferred content creation method until you master it.

One more point, bloggers who create non-text content could have a competitive advantage. If everyone in your niche are publishing long posts, shake things up with a video blog (vlog) or create a podcast and take your gig to iTunes. Being different is the key to success in the media publishing game (yep, that’s the game you’re playing). Your distaste for writing is probably the best thing that every happened to your business.

Give it a try. But first tell what type of content you like to produce.

About Stan

Stan Smith is the CEO of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

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