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Blog Mastery #17: Do You Have A Sense of Urgency?


Are you attacking your blogging strategy, writing, promotion, and business with a sense of urgency?

During my time in the corporate trenches, I often worked for bosses who stressed a sense of urgency. They wanted tomorrow’s activities completed today. They believed that thinking was a fancy way to procrastinate. Everything was finished too late to be useful.

I hated these guys.

Here’s the deal though…

99% of the urgency crowd are right. The other 1% are idiots who confuse speed with strategy but that’s another post.

Over the last few weeks I have talked to dozens of readers working to improve their blogs. I’ve noticed a difference between the folks seeing success and those who are struggling.

By the way, you can schedule 30 minutes to talk with me by clicking here

The difference is a sense of urgency.

It’s an urgency born of impatience and passion. The successful bloggers eagerly pursue an aggressive editorial calendar. They feel like every moment is an opportunity that can be taken or wasted.

Mona Andrei is an excellent example of what I call “Urgent Bloggers”. In our discussion, I recommended that she write an ebook. She already had a topic in mind but she was stuck in the research phase. I told her to just write the darn thing.

I told her that she was squandering her opportunity by waiting for the perfect time to write. Upping the ante, I challenged her to deliver her finished book within one week. If she did, I told her I would mention it here on Pushing Social. She embraced the challenge and delivered her book and a guest post within one week (actually she was a day early). Now she is on her way to writing her second book…

Acting now means you learn quicker. You see success sooner. You create profitable relationships faster and most of all you generate momentum.

The flip side to “urgency” is timidity. Dragging your feet isn’t smart or good business. Yes, carefully consider your actions. Just set a deadline on your deliberations. Tell yourself that you’ll figure out your editorial calendar in two days rather than five. Decide that you’ll pull the trigger now on a service you need rather than “reasearching” if for another month.

Time to get moving. See if you can beat Mona’s ebook in a week feat. Make sure you tell me about it so I can cheer you on.

About Stan

Stan Smith is the CEO of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

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