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Blog Mastery Weekend #7: Why You Aren’t Making Money with Your Blog

Many coaches, consultants, and teachers who want to use their blog to market their services.  They build their blog and publish articles featuring their opinion on topics related to their subject.

Months later they have an interesting blog but zero clients.  Why? 

The answer is simple but not obvious. People pay for solutions not opinions. For professional services providers, your approach/methodology/framework is your solution.

Think about it this way.  When you go to the doctor, do you want his opinion about western medicine or do you want advice and a prescription?   The doctor-philosopher may be interesting at dinner parties but he won’t have a profitable practice.

The same thought applies to your blog.  For example, if you are a marriage counselor, prospective clients aren’t interested in your opinion about the latest study on divorce rates.  But, they would gladly pay for a 10-step approach to restoring trust after infidelity.

Make sense?

Your assignment this week is write your approach.  How do you deliver services?  What is the framework for your coaching, mentoring, or teaching approach?  Your customers are reading your blog to find the answers to these questions.

Don’t publish your approach yet.  We’ll talk about how to do that next week.

By the way, creating and explaining your approach isn’t easy. But it is the most important ingredient for creating a blog that sells.  I offer a service that can help.  Get details here.

Quick Tip:

I love automation.  Since I am a dad of three boys, husband, and business owner, I can’t afford to waste time.  So I’ve created a few “automated time-saving systems” to quickly accomplish important tasks. One of my most valuable systems automates my Twitter curation.

Here’s how it works:

Step #1: Favorite Articles You Want to Share

Google Reader allows you to “favorite” your articles by clicking the star next to the title.  Most feed readers like Reeder use a similar system for starring articles.

Step #3: Set up a Buffer Account

Buffer allows you to easily schedule articles for tweeting at specific times.  I use the app to schedule my tweets for when I will be around to answer any responses or questions.  This comes in handy since I do most of my reading and curating at 10 and 11PM.  You will need a Buffer account for the next step.  Yes, it’s free.

Step #2: Set up an IFTTT Recipe

IFTTT (If Then Then That) will watch Google Reader and note when you have starred an article.  It will take that starred article, grab the headline and link and send the info to your Buffer Account.  Buffer will send it out your links throughout the day based on the schedule you choose.

IFTTT uses “Recipes” to tell the service what you want accomplished.  Click here for the recipe I use to make  my Twitter  magic happen.

Now just star the articles that you want to share with your tweeps.  The IFTTT recipe will schedule your tweets.

Disclaimer: I am not a disciple of the 100% manual = Authenticity crowd.  I live in the real world.  I am 100% invested at delivering and creating great content.  I am 100% invested in being as responsive as I can.  Automation helps me do this.



About Stan

Stan Smith is the CEO of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

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