Blog Mastery Weekend #7: Why You Aren’t Making Money with Your Blog

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Many coaches, consultants, and teachers who want to use their blog to market their services.  They build their blog and publish articles featuring their opinion on topics related to their subject.

Months later they have an interesting blog but zero clients.  Why? 

The answer is simple but not obvious. People pay for solutions not opinions. For professional services providers, your approach/methodology/framework is your solution.

Think about it this way.  When you go to the doctor, do you want his opinion about western medicine or do you want advice and a prescription?   The doctor-philosopher may be interesting at dinner parties but he won’t have a profitable practice.

The same thought applies to your blog.  For example, if you are a marriage counselor, prospective clients aren’t interested in your opinion about the latest study on divorce rates.  But, they would gladly pay for a 10-step approach to restoring trust after infidelity.

Make sense?

Your assignment this week is write your approach.  How do you deliver services?  What is the framework for your coaching, mentoring, or teaching approach?  Your customers are reading your blog to find the answers to these questions.

Don’t publish your approach yet.  We’ll talk about how to do that next week.

By the way, creating and explaining your approach isn’t easy. But it is the most important ingredient for creating a blog that sells.  I offer a service that can help.  Get details here.

Quick Tip:

I love automation.  Since I am a dad of three boys, husband, and business owner, I can’t afford to waste time.  So I’ve created a few “automated time-saving systems” to quickly accomplish important tasks. One of my most valuable systems automates my Twitter curation.

Here’s how it works:

Step #1: Favorite Articles You Want to Share

Google Reader allows you to “favorite” your articles by clicking the star next to the title.  Most feed readers like Reeder use a similar system for starring articles.

Step #3: Set up a Buffer Account

Buffer allows you to easily schedule articles for tweeting at specific times.  I use the app to schedule my tweets for when I will be around to answer any responses or questions.  This comes in handy since I do most of my reading and curating at 10 and 11PM.  You will need a Buffer account for the next step.  Yes, it’s free.

Step #2: Set up an IFTTT Recipe

IFTTT (If Then Then That) will watch Google Reader and note when you have starred an article.  It will take that starred article, grab the headline and link and send the info to your Buffer Account.  Buffer will send it out your links throughout the day based on the schedule you choose.

IFTTT uses “Recipes” to tell the service what you want accomplished.  Click here for the recipe I use to make  my Twitter  magic happen.

Now just star the articles that you want to share with your tweeps.  The IFTTT recipe will schedule your tweets.

Disclaimer: I am not a disciple of the 100% manual = Authenticity crowd.  I live in the real world.  I am 100% invested at delivering and creating great content.  I am 100% invested in being as responsive as I can.  Automation helps me do this.



About Stan

Stan Smith is the Managing Director of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

9 thoughts on “Blog Mastery Weekend #7: Why You Aren’t Making Money with Your Blog

  1. Pingback: Why You Are Not Making Money with Your Blog - E-LABZ | E-LABZ

  2. Danno

    I don’t disagree with a word you say, and yet… some of the most popular pieces in newspapers and magazines are the opinion pieces. I think a big part of that is they get folks riled up (which may in itself be a form of inspiring action???).

    Sure, our blog world is a little different, but I wouldn’t discount the value of putting forth a strongly-worded opinion as well as a strongly-offered service.

  3. Trent Dyrsmid

    I believe in what you said, that people pay for solutions not opinions. My podcasts do just that. My guests share the solutions they have done and my audience can easily learn from them.

    Your tips for automation are great. Thanks.

  4. Pingback: Weekly Reader: What Inspired Me This Week.

  5. Eric Wittlake

    Great reminder about what we pay for versus what we discuss. As a blogger that isn’t looking to make money from it today, this isn’t something I’ve focused on. However, it is good advice for anyone: advice and solutions are more valuable than opinion alone.

    Re IFTTT and Buffer: you can also Buffer posts directly from reader, without IFTTT, if you are on a desktop. I do this so I can star things to come back and read, comment on, or share for another reason and because it allows me to easily add a quick comment with the Tweet.

    Finally, a comment about your blog: I would love to see you create hubpages around the series that you have published. Both your challenge and your weekend mastery series are great content to come back to, but they aren’t interlinked, tagged, categorized, or otherwise easy to find a navigate through. For those of us that don’t catch every post every day, this would definitely be helpful.

    Keep up the great content. I don’t know how you do it every day, but somehow you do.

    — @wittlake

  6. Lou Rodriguez

    Very interesting post Stanford which immediately sent me to my own blog to see if I may have been guilty of this! I believe I have provided some “solutions” within my blog but currently there is nothing for sale within it.

    What this post and your exercise will do for me is create that mindset and start positioning my blog correctly as a “solution-centric” blog (is their such a word?) in order to earn the right to monetize the blog when I do! I love to read the other comments to articles like this, as they provide great insight to what other readers are thinking when they visit and read a new blog.

    As always Stan, I feel like your posts are talking to me :)

  7. Matt Southern

    You hit the nail on the head, Stanford. I always scratch my head when I read a business blog that is full of opinion pieces. Opinions don’t let clients know how you are going to solve their problems. Every blog post should be designed to help people in some way.

    That being said, thanks for the great article automation tip! I’m sure that will help me save a lot of time :)

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