How To Help Your Struggling Content Marketing Leader

Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content.  This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?

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How to Get Better Results From Your Content

The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

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The 7 Skills Of Highly Successful Content Marketers

What are the characteristics of a “get the job done” content marketer? A little research shows that businesses see the content marketer as little more than a slightly more organized blogger.  There are literally millions of articles on how to do content marketing but the information cupboard on how to...

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Your 12 Point Content Marketing Strategy (Part 4 of 4)

How is your content marketing strategy shaping up? We’ve been discussing the 12 Points I’m using to guide our business and client’s content marketing strategies.  Over the last couple of week’s I’ve been discussing each of the points and how to implement them in your plan. Here’s a recap Part...

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Your 12 Point Content Marketing Strategy (Part 3 of 4)

The pressure is on. It's January 1st and I bet you are thinking about how to do better this year with your content marketing strategy. Last month I created a "12-Point Plan" for Pushing Social's content strategy. It was so helpful that I decided to "open-source" it and give you the high points in a 4-Part Series.

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