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Is It OK to Publish Good Posts That Aren’t Great?

There’s a lot of guilt in the blogging space.

Many bloggers are nursing a guilty conscience about post frequency, post length, and social media involvement but the good vs. great post debate is a stickler.

The dilemma starts when a blogger reads a post from a successful blogger who says -

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Chinese Proverb

“The best time to plant a tree was 20 years ago. The second best time is now.”

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7 Blogging Obstacles and Simple Ways to Overcome Them

7 Blogging Obstacles

I often find myself thinking about the obstacles you face as a content creator and blogger.  Taking a cue from Ryan Holiday’s book, The Obstacle is the Way,  I began journaling how to face each obstacle and overcome it.

Here are 7 of the most common obstacles and what you can overcome them.

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Is The Social Media Marketing Niche Racist?

During Social Media Marketing World, a friend reminded me that I was one of the few black people presenting at the conference. They asked if that concerned me. I didn’t know at the time. I’m not one to draw quick conclusions but I did tuck the observation away for a time of reflection.

I guess I can’t duck this question forever.

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How Do You Create An Effective Blogging Strategy?

Create a Blog Strategy

Important but tough question. It’s often helpful to tackle complicated questions by working backward.

In this case, I believe an effective business blogging strategy creates customers. I know this sounds crass to the unicorn and rainbows crowd but a business blog is a waste of time if it can’t help pay the bills a return a profit.

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How to Turn Your Blog Into Your Top Salesperson

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Every 6 months or so, I review the posts I’ve published in the last year. I use this 30,000 foot view to see if I’m missing any key topics.

During my last review I noticed something…

Somehow I’ve managed to make a rookie mistake. A mistake that I caution my clients about all the time.

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How to Automate Your Businesses’s Blog Post Writing Process

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Last week, I threw cold water on the notion that every business can turn their employees into bloggers. The bottom line is that most businesses should shift their focus to getting ideas instead of complete posts from employees. To do this you’ll need to set up a system for getting these ideas out of your employee’s heads and into your inbox. The key is to make the process as easy and “non-interruptive”.  Ideally you want to automate the process so one simple step can turn your Read More

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[Podcast] Episode #8: Jay Baer – How to Create Marketing So Good That Your Customers Would Pay For It

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Are you trying to turn your blog into a business? Are you trying to figure out how to create marketing so good that customers are willing to for it? Join me today as Jay and I discuss the future of marketing and how to make your business stand out from the crowd. Show Notes: Youtility Convince & Convert Youtility for Accountants Listen on: iTunes | Stitcher Read More

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Can You Really Build A Blog Written By Employees? I Say…

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Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking.  You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts. So forget about getting your employees to blog. Instead, get them to contribute blog  ideas.  The hardest part of blogging is the ideas.  The writing part can be delegated or outsourced.  But with a Read More

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5 Easy Steps To Turning Your Blog Into A 6-Figure Sales Machine

First click here to grab a seat at my next free webinar training.  During the training, I’ll go into much more detail on many of the techniques you’ll read below. Next, the steps below are not “accepted” blogging tactics that have been worked to death by everyone else.  These tactics focus on getting your reader to take an action and then following up with them to sell your product. Last, this system works on autopilot.  Set it up and watch it work.  Over time it will get more Read More