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How Do You Create An Effective Blogging Strategy?

Create a Blog Strategy

Important but tough question. It’s often helpful to tackle complicated questions by working backward.

In this case, I believe an effective business blogging strategy creates customers. I know this sounds crass to the unicorn and rainbows crowd but a business blog is a waste of time if it can’t help pay the bills a return a profit.

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How to Turn Your Blog Into Your Top Salesperson

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Every 6 months or so, I review the posts I’ve published in the last year. I use this 30,000 foot view to see if I’m missing any key topics.

During my last review I noticed something…

Somehow I’ve managed to make a rookie mistake. A mistake that I caution my clients about all the time.

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Will Noise Kill Content?

Some smart folks have been lamenting the noisy state of the content marketing industry.  

They point to the rising tide of garbage masquerading as “content”.