Offering Free Tools to Increase Your Social Reach

Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in...

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What Ragnar Taught Me About Grassroots Content Marketing

I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my...

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Why Your Editorial Calendar Isn’t Getting the Job Done

I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. I look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts.  I’m hooked and my calendar habit will be tough to break. But, even...

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Facebook is the New Google. That’s the bad news.

I remember waiting for the Google Dance.  Old school SEO experts know what I’m referring to.  Years ago, Google would update its index once a month.  Online marketers would watch their search listings hoping for a jump in rankings.  The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.

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Do These Top 15 Super Networkers Suck At Social Media?

Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills. His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention.  Snow list highlights people who have...

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How To Get Noticed As An Expert

Do you sell advice?

If so, you need to be an expert. You also need to convince your audience that you’re an expert too.

But by now you know that you are competing in a crowded space. It seems like everyone is an expert.

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