Easy Blogging For Busy People
Today I just paid $1,200 for 4 quarts of motor oil.
I don’t know what’s more twisted, that I paid that much for 4 quarts of oil or that I can turn the situation into a blog post.
I’m sure you can’t wait to hear this tale.
First of all, I hate cars with a passion. I’ve never met a car that I didn’t abuse. For that matter I’ve never driven a car that missed an opportunity to drain my bank account dry. My trusty, commuter-friendly, Ford Focus is no exception.
Bloggers love comments. Bloggers love retweets. Bloggers love a hockey stick spike in traffic.
Not many people mention email subscribers as their goal. I think this is because email is tainted. We’ve all been spammed. We’ve all been the victim of bad email marketing. Which makes it easy to believe that somehow our emails will be lumped in with the bad apples.
Naturally, we pull back only using email to handle simple tasks like sending out blog post updates.
But…this is a mistake. Email is incredibly effective and profitable.
I haven’t always been a supporter of the “internet marketing” guru crowd. Most of their advice isn’t worth a cup of ice cream in a blizzard but they did manage to get one thing right – they helped popularize the phrase -
“The Gold is in the List”
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No fancy preamble. We’re going to jump right into the middle of my favorite Blogging Commandment.
We’ll start here -
What is your cost per visitor?
How about – cost per subscriber?
These two numbers will show how effective your blog efforts have been in the last week, month, or year. [Read more...]
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Some might want to take me to the woodshed for this commandment:
Thou Shalt Sell Something.
The notion of using social media and content marketing to sell products and services doesn’t sit well with the “I hate marketing crowd”. But you and I know better. Businesses and non-profits run best when there is cash in the bank. Instead, It’s a better use of time to understand how your blog can create sells rather than burying your head in the sand.
By now you are probably wondering – How do I sell something on my blog?
That my friend is one of my favorite questions.
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