I caught up with Marcus Sheridan, founder of the Sales Lion, to discuss his simply brilliant message of “They Ask. You Answer” and how you can use it to build your business.
Important but tough question. It’s often helpful to tackle complicated questions by working backward.
In this case, I believe an effective business blogging strategy creates customers. I know this sounds crass to the unicorn and rainbows crowd but a business blog is a waste of time if it can’t help pay the bills a return a profit.
Last week, I threw cold water on the notion that every business can turn their employees into bloggers. The bottom line is that most businesses should shift their focus to getting ideas instead of complete posts from employees. To do this you’ll need to set up a system for getting these ideas out of your employee’s heads and into your inbox. The key is to make the process as easy and “non-interruptive”. Ideally you want to automate the process so one simple step can turn your Read More
Are you trying to turn your blog into a business? Are you trying to figure out how to create marketing so good that customers are willing to for it? Join me today as Jay and I discuss the future of marketing and how to make your business stand out from the crowd. Show Notes: Youtility Convince & Convert Youtility for Accountants Listen on: iTunes | Stitcher Read More
Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts. So forget about getting your employees to blog. Instead, get them to contribute blog ideas. The hardest part of blogging is the ideas. The writing part can be delegated or outsourced. But with a Read More
First click here to grab a seat at my next free webinar training. During the training, I’ll go into much more detail on many of the techniques you’ll read below. Next, the steps below are not “accepted” blogging tactics that have been worked to death by everyone else. These tactics focus on getting your reader to take an action and then following up with them to sell your product. Last, this system works on autopilot. Set it up and watch it work. Over time it will get more Read More
The phrase great content is failing us. Those inside the circle of social mediadom have a visceral understanding of the phrase. The rest of the world, about 5,999,999,800 people don’t have a gosh darn clue. Yet, every post tosses out the “Write great content” prescription as if it is obvious. It isn’t. And substituting “great” with “epic” and “content” with “sh*t” doesn’t help either. Great content only starts to make sense when you take an example and describe Read More
“Stan, I know what I need to do but I’m not sure where to start!” We were talking about blog marketing, the topic that gets bloggers all tied up knots. His next questions were tinged with frustration. “Do you start with SEO?” “How about creating an ebook?” “When do you need to build a Google+ page?” Have you wrestled with these questions too? Today, you’ll get some answers. I’ve created a 31-Day Blog Marketing Action Plan for you. For the next month you’ll know exactly Read More
You’ve probably noticed that I have a new eBook for you. It’s titled How to Get Your Next 10,000 Blog Readers and it’s an eBook plus “look over my shoulder” tutorial videos, and “Recipes” – naughty little tactics that get big results. I know that the 10,000 readers claim is a big one that needs to be backed up with some serious blog marketing strategies. The ebook delivers and I would love for you to get a copy. The happy side-effect of writing the book is that I’ve Read More
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