What Does Zirtual’s Collapse Mean for Clients and Contractors?

Over the last week, I’ve been slowly digesting the Greek tragedy that is Zirtual. The company fired its employees and clients. Publicized that it was pausing operations including shutting down Twitter and email.  Two days later – they are bought by a white knight and today they profess to be...

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How to Use Grassroots Marketing to Grow Your Business

Grassroots marketing can be a powerful tool for businesses needing an inexpensive lead generator. But how do you start?  What are the best tactics? Laura and I answer these questions and more in this 15-minute episode of The Marketing Huddle. Visit The Marketing Huddle to get the show notes.  

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How To Create a 52-Week Content Calendar in One Hour

World-class content marketing requires: Relevant and useful information Metronome consistency Heartbeat frequency These requirements make advance planning critical. Content Calendars are indispensable for planning and creating great blog content at scale. The problem is that most people create a monthly calendar, usually a spreadsheet with 4 topics. After a few...

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