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[Podcast] Episode #4: How To Get Consulting Clients With Your Blog

Episode #4: How To Get Consulting Clients With Your Blog I’ve learned the hard way that turning readers into clients requires a specific type of blogging approach. In this episode I’ll show you the subtle shift you need to make to turn your blog into an effective client prospecting tool.

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How Transparent Should A Business Blogger Be?

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I’ll make this short because there isn’t a whole lot to say here but this is a question that comes up often. A few weeks ago during an interview, I was asked if it is ok to be vulnerable and open about your weaknesses with your readers.

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How to Nurture Your Tribe and Spark Mini-Movements

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Community, tribes, and movements are part of the toolbox for savvy content marketers.  The bar has been raised to the point that you can’t hope to compete if you are simply writing blog posts and hoping to stay top of mind with your audience.

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The Secret to Spreading Your Message And Attracting Fans

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Your audience can be split into three different groups: The Crowd: These are first time readers and “lurkers” that read your posts but aren’t tied to your brand.  They aren’t repeat visitors and aren’t compelled to share your content.

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How to Start A New Blog By Next Week (Maybe Sooner)

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This post answers a frequent question – “How do I get started blogging?” I’m going to assume a few things: You don’t have a blog You aren’t “technical” but can follow instructions You aren’t a designer but know a decent looking page when you see one Your blog needs to make money if running it is going to spend money My only caveat is that it’s difficult to provide a comprehensive tutorial that addresses every question and contingency.