Your 12 Point Content Marketing Strategy (Part 1 of 4)

I’ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute.

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7 Insights to Consider When Redesigning Your Blog

Even though I have developed hundreds of blogs and websites, I still struggle with redesigning my own site. Pushing Social is my baby and it’s tough to be objective. So this time around I relied heavily on a team of designers to help me reimagine how we deliver our message.

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Is Content Marketing A Strategy Or A Tactic?

It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges. For example, questions like: How do we attract the right prospects? How do we establish ourselves as an authority that can command premium pricing and fees?...

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Content Marketing the Smart Way

Are you overwhelmed by the prospect of creating and implementing a content marketing strategy?   I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to...

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[Podcast] Episode #26: What The Heck is Content Marketing Anyway?

Click Here to Subscribe to the Pushing Social Podcast I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it! In this episode, Laura...

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The Blogger’s Guide to Content Distribution Channels

Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. I’ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information...

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