Social Media

A Brand New Podcast for Serious Marketing Professionals

Earlier this year, Laura and I noticed something about the PS Podcast.  When we chatted before recording the podcast, we dug into nitty-gritty issues affecting our business.  We traded specific immediately actionable advice.  We held each other accountable and didn’t hesitate to share closely guarded strategies and tactics.


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How To Tell A Story That Sells

A little while ago we defined Content Marketing as “Stories that Sell.”  This definition still holds.  Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.

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How Better Content Can Help Your Sales Team Close More Deals

Your sales team needs your content to work hard for them today.

It's tough being a sales rep in today’s environment especially if you are selling B2B services.  Key contacts are safely cocooned in an almost impenetrable anti-sales fortress.  Simply having tough skin and persistence isn’t getting the job done.

The modern sales rep needs the support of a well-designed and targeted content marketing plan.

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Why Blogging Isn’t Good Enough

Blog posts aren’t getting it done.  Anyone can blog and almost everybody does.  Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.

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How to Get Better Results From Your Content

The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

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