Social Media

Marketing Automation: Do You Need It?

There are a couple of topics that I can discuss for days.  One is marketing apps and tools and the other is marketing automation.  Both topics are appealing because they offer a way to multiple the efforts of a single business owner or a team.  Specifically, Marketing Automation can enable...

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What The Heck is Growth Hacking?

Growth Hacking. It’s okay if you’ve dismissed Growth Hacking as another $1,000 consulting phrase. However, you should take another look.  Growth Hacking is much more than just “good marketing”.  It’s a reader, customer, subscriber acquisition methodology that lies at the heart of Facebook, Dropbox, AirBnB, Buzzfeed, and Upworthy’s success. Want...

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Top Marketing Pet Peeves {Rant Ahead}

Marketing is a discipline built on opinion. Everyone has there own take on what works and what doesn’t. This means that there is ample room for disagreement. Some of these disagreements have risen to the level of being a “pet peeve.” Laura and I took a few minutes to indulge...

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