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Chinese Proverb

“The best time to plant a tree was 20 years ago. The second best time is now.”

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7 Blogging Obstacles and Simple Ways to Overcome Them

7 Blogging Obstacles

I often find myself thinking about the obstacles you face as a content creator and blogger.  Taking a cue from Ryan Holiday’s book, The Obstacle is the Way,  I began journaling how to face each obstacle and overcome it.

Here are 7 of the most common obstacles and what you can overcome them.

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7 Ingredients of Great Content Your Readers Wish You Knew

The phrase great content is failing us. Those inside the circle of social mediadom have a visceral understanding of the phrase.  The rest of the world, about 5,999,999,800 people don’t have a gosh darn clue. Yet, every post tosses out the “Write great content” prescription as if it is obvious. It isn’t. And substituting “great” with “epic” and “content” with “sh*t” doesn’t help either. Great content only starts to make sense when you take an example and describe Read More

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Outside the Echo Chamber

Fall is here and we are moving into the make or break season for many businesses. If you are using content to attract readers, leads, and sales then you’ll need all the ammunition you can get.

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A Tough Blogging Lesson: Enthusiasm Is Not A Product

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In Cal Newport’s book “So Good They Can’t Ignore You”, he tells a unsettling story about a woman who decided to drop out of college. She wasn’t dropping out to take care of an unexpected infant or accepting venture capital financing for hot startup.

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Outside the Echo Chamber

Your blog’s success depends on more than just excellent content. Every part of your content strategy needs to firing on all cylinders to grow your audience, readership, sign-ups and sales.

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Outside the Echo Chamber

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How to Win at Content by Targeting a Niche One of the things I enjoy about Jay Baer’s blog Convince & Convert is how he illustrates the power of content marketing through real-life case studies. This week, a guest post by Andrew Davis uses Tractor Supply to show how content marketing can build the brand of a niche player.

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Just One Thing: Stop Saying The Word “Content”

The word content is a marketing abstraction, a mental model, meant to describe anything related to creating stories that sell.The reminds me of other popular marketing abstractions like: integration, social, digital, and mobile.