Look at your business goals. How are you doing?
We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns.
It doesn’t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker.
My friend and co-author joins us this week to discuss his new book Social Media Explained and share his incredible insight into the “essence” of social media marketing.
“The best time to plant a tree was 20 years ago. The second best time is now.”
I often find myself thinking about the obstacles you face as a content creator and blogger. Taking a cue from Ryan Holiday’s book, The Obstacle is the Way, I began journaling how to face each obstacle and overcome it.
Here are 7 of the most common obstacles and what you can overcome them.
The phrase great content is failing us. Those inside the circle of social mediadom have a visceral understanding of the phrase. The rest of the world, about 5,999,999,800 people don’t have a gosh darn clue. Yet, every post tosses out the “Write great content” prescription as if it is obvious. It isn’t. And substituting “great” with “epic” and “content” with “sh*t” doesn’t help either. Great content only starts to make sense when you take an example and describe Read More
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There is only one thing I hate more than a dream without a goal. A dream with weak goals.
I have two awesome blog marketing goodies for you today. Check it out: Fix My Blog Episode #1 is Ready The first episode of Fix My Blog is ready to for you to watch.
Fall is here and we are moving into the make or break season for many businesses. If you are using content to attract readers, leads, and sales then you’ll need all the ammunition you can get.
Your blog’s success depends on more than just excellent content. Every part of your content strategy needs to firing on all cylinders to grow your audience, readership, sign-ups and sales.
Think of your blog as a restaurant. You bring ideas, the ingredients, into the kitchen.
How to Win at Content by Targeting a Niche One of the things I enjoy about Jay Baer’s blog Convince & Convert is how he illustrates the power of content marketing through real-life case studies. This week, a guest post by Andrew Davis uses Tractor Supply to show how content marketing can build the brand of a niche player.
I used the Labor Day holiday in the U.S.
This week I want you to focus on what you do exceptionally well. Look for ways to turn connect your business or personal goals to your talent.
The word content is a marketing abstraction, a mental model, meant to describe anything related to creating stories that sell.The reminds me of other popular marketing abstractions like: integration, social, digital, and mobile.
This week, I focused on day-to-day, how to get things done, articles. This included marketing automation, split testing, Google Analytics and decision-making.
Post’s like this one usually evolve into an epic laundry list of apps with pithy commentary. Reading such a post would be a waste of your time and defeats the purpose.
This week’s theme focused on blocking and tackling, the fundamentals of running an excellent blog supported business. Read every article, you’ll learn a few tactics that are not crowd-approved but guaranteed to haul in readers who’ll love and support your work.