A little while ago we defined Content Marketing as “Stories that Sell.” This definition still holds. Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.
Your sales team needs your content to work hard for them today.
It's tough being a sales rep in today’s environment especially if you are selling B2B services. Key contacts are safely cocooned in an almost impenetrable anti-sales fortress. Simply having tough skin and persistence isn’t getting the job done.
The modern sales rep needs the support of a well-designed and targeted content marketing plan.
Content marketing strategies are complex - for good reason. Dozens of skillets need to be mastered before a plan can yield consistently better results. Success takes time. But what if you’re almost out of time?
We enjoyed our conversation with guest Ryan Hanley, Mr. Content Warfare himself. You'll love Ryan's straightforward and practical approach to getting noticed online.
Blog posts aren’t getting it done. Anyone can blog and almost everybody does. Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
Here's Part 2 of 4 of the 12-Point Content Marketing Strategy Series. In this article we'll talk about how to develop and promote your content.
In a few weeks, my Ohio State Buckeyes will face Alabama in the inaugural college playoff games. I genuinely respect Alabama. In fact, I’ve adapted many of the coaching techniques used by Nick Saban for Pushing Social. For example...