Social Media

Your 12 Point Content Marketing Strategy (Part 1 of 4)

I’ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute.

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7 Insights to Consider When Redesigning Your Blog

Even though I have developed hundreds of blogs and websites, I still struggle with redesigning my own site. Pushing Social is my baby and it’s tough to be objective. So this time around I relied heavily on a team of designers to help me reimagine how we deliver our message.

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Content Marketing the Smart Way

Are you overwhelmed by the prospect of creating and implementing a content marketing strategy?   I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to...

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[Podcast] Episode #26: What The Heck is Content Marketing Anyway?

Click Here to Subscribe to the Pushing Social Podcast I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it! In this episode, Laura...

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Offering Free Tools to Increase Your Social Reach

Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in...

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What Ragnar Taught Me About Grassroots Content Marketing

I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my...

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Why Your Editorial Calendar Isn’t Getting the Job Done

I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. I look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts.  I’m hooked and my calendar habit will be tough to break. But, even...

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Facebook is the New Google. That’s the bad news.

I remember waiting for the Google Dance.  Old school SEO experts know what I’m referring to.  Years ago, Google would update its index once a month.  Online marketers would watch their search listings hoping for a jump in rankings.  The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.

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Do These Top 15 Super Networkers Suck At Social Media?

Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills. His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention.  Snow list highlights people who have...

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How To Get Noticed As An Expert

Do you sell advice?

If so, you need to be an expert. You also need to convince your audience that you’re an expert too.

But by now you know that you are competing in a crowded space. It seems like everyone is an expert.

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A Word about The Social Media Success Summit 2014

Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process?

I want to convince you that reading a few random articles online isn’t the same as focused, deliberate education.

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Fired Up Friday – 138 Days

You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014?...

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How to Beat the Fear of Failure

Do you keep a to-do list? Take a look at it.  Count how many projects that you’ve started but haven’t finished. Do you have projects stuck in the “not quite finished” phase? These projects could be:  1. Writing your first blog post 2. Writing your next blog post 3. Brainstorming...

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Sick Blog? Here Are 13 Ways To Fix It

Are you frustrated with your blog’s performance? Then you’ve probably scoured Google looking for simple ways to get your blog back on track.  I’ve been there.  I started two blogs that failed and have had to revive Pushing Social many times.   The good news is that the common blogging...

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What The P Word Can Do For Your Business

Just a short note today. I have a confession to make. I’m looking for a content marketing silver bullet. I’ve found some great blog growth hacks and other marketing tactics that work extremely well in certain situations but none are guaranteed winners. I should know better with almost 20 years...

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The Cure for Blogging Procrastination

Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? I understand how you feel. As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy....

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Why Your Blog Must Sell Sell Sell

Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad’s performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. “It’s Not Creative Unless It Sells” – often...

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Why Autoresponders Are a Content Marketer’s Best Friend

Email autoresponders aren’t sexy. They are even a bit taboo for some social media purists who believe that marketers should spurn marketing in favor of every interaction being handled by a human. I don’t subscribe to this school of thought. I believe that smart automation is the key to scaling...

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How I Write Blog Posts

So, how do you write a blog post? We’ve talked about making sure you blog from your innate strength but what are the mechanics of writing or creating content for your blog? I’ve spent years studying content creation and have created a system that is focused on: Quality: Every post...

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What Skinned Knees and Elbows Taught Me About Blogging

Is blogging like riding a bike? It’s summer break and two boys in my house are focused on a single task.  My youngest son is learning how to ride his bike.  The oldest boy, me, is learning patience.  The good news is that Cole is doing great. He’s riding.  He’s...

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Fired Up Friday

Take a minute to watch this scene from the movie Jobs, the biopic about Steve Jobs’ life. We often think that the Crazy Ones are “out there”. They are the people on TV, in movies, in Washington D.C. or on the stage accepting a Nobel Prize. We routinely say –...

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The Coolest Internship In Social Media

We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns. It doesn’t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker. You want perks?  Check these out: See...

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Fired Up Friday

You can’t help but get fired up watching Rocky. But this scene voiceover from the final installment of the Rocky franchise is absolutely sensational. Rocky Balboa Motivational Speech from W.I.N. Team on Vimeo.

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How To Narrow Your Blog’s Focus

“It looks like we’re trying to boil the ocean here…” You’re boiling the ocean when you mistakenly take on a task that is too big and broad for you to handle.  This happens when you aren’t clear about your goals. For example, when I first started Pushing Social, I decided...

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Dreams Are The Blueprint for Your Greatness

It’s Fired Up Friday! Every Friday I’ll share a quote, video, or story that will get your heart pumping and creative juices flowing. Today we have an awesome compilation video that is guaranteed to get your fired up!

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