The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
Here's Part 2 of 4 of the 12-Point Content Marketing Strategy Series. In this article we'll talk about how to develop and promote your content.
In a few weeks, my Ohio State Buckeyes will face Alabama in the inaugural college playoff games. I genuinely respect Alabama. In fact, I’ve adapted many of the coaching techniques used by Nick Saban for Pushing Social. For example...
I’ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute.
Even though I have developed hundreds of blogs and websites, I still struggle with redesigning my own site. Pushing Social is my baby and it’s tough to be objective. So this time around I relied heavily on a team of designers to help me reimagine how we deliver our message.
Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. read more
Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in...