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What Ragnar Taught Me About Grassroots Content Marketing

Ragnar Marketing Secrets

I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York.

Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”

Now I love my morning run.

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Facebook is the New Google. That’s the bad news.

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I remember waiting for the Google Dance.  Old school SEO experts know what I’m referring to.  Years ago, Google would update its index once a month.  Online marketers would watch their search listings hoping for a jump in rankings.  The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.

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Do These Top 15 Super Networkers Suck At Social Media?

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Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills.

His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention.  Snow list highlights people who have the ability to create connections between just about anyone.  These folks sit at the nexus of the 2 degrees of separation.

 

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How To Get Noticed As An Expert

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Do you sell advice?

If so, you need to be an expert. You also need to convince your audience that you’re an expert too.

But by now you know that you are competing in a crowded space. It seems like everyone is an expert.

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Chinese Proverb

“The best time to plant a tree was 20 years ago. The second best time is now.”

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7 Blogging Obstacles and Simple Ways to Overcome Them

7 Blogging Obstacles

I often find myself thinking about the obstacles you face as a content creator and blogger.  Taking a cue from Ryan Holiday’s book, The Obstacle is the Way,  I began journaling how to face each obstacle and overcome it.

Here are 7 of the most common obstacles and what you can overcome them.

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7 Ingredients of Great Content Your Readers Wish You Knew

The phrase great content is failing us. Those inside the circle of social mediadom have a visceral understanding of the phrase.  The rest of the world, about 5,999,999,800 people don’t have a gosh darn clue. Yet, every post tosses out the “Write great content” prescription as if it is obvious. It isn’t. And substituting “great” with “epic” and “content” with “sh*t” doesn’t help either. Great content only starts to make sense when you take an example and describe Read More

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Outside the Echo Chamber

Fall is here and we are moving into the make or break season for many businesses. If you are using content to attract readers, leads, and sales then you’ll need all the ammunition you can get.

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A Tough Blogging Lesson: Enthusiasm Is Not A Product

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In Cal Newport’s book “So Good They Can’t Ignore You”, he tells a unsettling story about a woman who decided to drop out of college. She wasn’t dropping out to take care of an unexpected infant or accepting venture capital financing for hot startup.

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Outside the Echo Chamber

Your blog’s success depends on more than just excellent content. Every part of your content strategy needs to firing on all cylinders to grow your audience, readership, sign-ups and sales.

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Outside the Echo Chamber

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How to Win at Content by Targeting a Niche One of the things I enjoy about Jay Baer’s blog Convince & Convert is how he illustrates the power of content marketing through real-life case studies. This week, a guest post by Andrew Davis uses Tractor Supply to show how content marketing can build the brand of a niche player.