Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web.
I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it!
In this episode, Laura and I talk about the definition of content marketing and what it is and what it isn’t. We also throw in some “actionable” info that you can use immediately in your business.
Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value.
I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York.
Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”
Now I love my morning run.
I’m a devoted advocate of using editorial calendars.
They have been a essential tool for Pushing Social for the last three years. I look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts.
I remember waiting for the Google Dance. Old school SEO experts know what I’m referring to. Years ago, Google would update its index once a month. Online marketers would watch their search listings hoping for a jump in rankings. The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.
Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills.
His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention. Snow list highlights people who have the ability to create connections between just about anyone. These folks sit at the nexus of the 2 degrees of separation.
Losers are the new cool kids. Read blog posts about “startups” and you’ll detect the desperate stench of loser-worship.
Have you driven a prior business into the ground? Good job.
Do you sell advice?
If so, you need to be an expert. You also need to convince your audience that you’re an expert too.
But by now you know that you are competing in a crowded space. It seems like everyone is an expert.
How many times has a social media expert told you that in order to succeed online, you have to be “everywhere?” Probably more than once or twice.
Look at your business goals. How are you doing?
We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns.
It doesn’t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker.
My friend and co-author joins us this week to discuss his new book Social Media Explained and share his incredible insight into the “essence” of social media marketing.
“The best time to plant a tree was 20 years ago. The second best time is now.”
I often find myself thinking about the obstacles you face as a content creator and blogger. Taking a cue from Ryan Holiday’s book, The Obstacle is the Way, I began journaling how to face each obstacle and overcome it.
Here are 7 of the most common obstacles and what you can overcome them.
Have you got a question about designing, writing, or marketing your blog? Click the button below to ask your question.
There is only one thing I hate more than a dream without a goal. A dream with weak goals.
I have two awesome blog marketing goodies for you today. Check it out: Fix My Blog Episode #1 is Ready The first episode of Fix My Blog is ready to for you to watch.
Fall is here and we are moving into the make or break season for many businesses. If you are using content to attract readers, leads, and sales then you’ll need all the ammunition you can get.
Your blog’s success depends on more than just excellent content. Every part of your content strategy needs to firing on all cylinders to grow your audience, readership, sign-ups and sales.
Think of your blog as a restaurant. You bring ideas, the ingredients, into the kitchen.
How to Win at Content by Targeting a Niche One of the things I enjoy about Jay Baer’s blog Convince & Convert is how he illustrates the power of content marketing through real-life case studies. This week, a guest post by Andrew Davis uses Tractor Supply to show how content marketing can build the brand of a niche player.