Social Media

A Brand New Podcast for Serious Marketing Professionals

Earlier this year, Laura and I noticed something about the PS Podcast.  When we chatted before recording the podcast, we dug into nitty-gritty issues affecting our business.  We traded specific immediately actionable advice.  We held each other accountable and didn’t hesitate to share closely guarded strategies and tactics.

But….

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How To Tell A Story That Sells

A little while ago we defined Content Marketing as “Stories that Sell.”  This definition still holds.  Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.

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