Social Media

Unorthodox Blogging : How Rebels Win

There’s a long list of so-called no-no’s when it comes to  blog marketing: Don’t use pop-ups Don’t sell in your blog posts Don’t promote your blog posts too often Don’t ask for a social share in exchange for expertise Don’t write long blog posts Don’t write short blog posts Don’t...

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[Podcast] Episode #14: Mark Schaefer – Social Media Explained

Push Me To Subscribe to the Pushing Social Podcast My friend and co-author joins us this week to discuss his new book Social Media Explained and share his incredible insight into the “essence” of social media marketing. In this episode we discuss: The key to finally understanding the power of...

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Is It OK to Publish Good Posts That Aren’t Great?

There’s a lot of guilt about blogging.  Many bloggers are nursing a guilty conscience about post frequency, post length, and social media involvement but the good vs. great post debate is a stickler. The dilemma starts when a blogger reads a post from a successful blogger who says – “Every...

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Quote

“The best time to plant a tree was 20 years ago. The second best time is now.”

Chinese Proverb

How Do You Create An Effective Blogging Strategy?

Important but tough question. It’s often helpful to tackle complicated questions by working backward. In this case, I believe an effective business blogging strategy creates customers. I know this sounds crass to the unicorn and rainbows crowd but a business blog is a waste of time if it can’t help pay the bills a return a profit.

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How to Automate Your Businesses’s Blog Post Writing Process

Last week, I threw cold water on the notion that every business can turn their employees into bloggers. The bottom line is that most businesses should shift their focus to getting ideas instead of complete posts from employees. To do this you’ll need to set up a system for getting these...

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Can You Really Build A Blog Written By Employees? I Say…

Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking.  You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts....

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Will Noise Kill Content?

Some smart folks have been lamenting the noisy state of the content marketing industry.   They point to the rising tide of garbage masquerading as “content”.

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7 Ingredients of Great Content Your Readers Wish You Knew

The phrase great content is failing us. Those inside the circle of social mediadom have a visceral understanding of the phrase.  The rest of the world, about 5,999,999,800 people don’t have a gosh darn clue. Yet, every post tosses out the “Write great content” prescription as if it is obvious....

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Outside the Echo Chamber

Fall is here and we are moving into the make or break season for many businesses. If you are using content to attract readers, leads, and sales then you’ll need all the ammunition you can get.

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A Tough Blogging Lesson: Enthusiasm Is Not A Product

In Cal Newport’s book “So Good They Can’t Ignore You”, he tells a unsettling story about a woman who decided to drop out of college. She wasn’t dropping out to take care of an unexpected infant or accepting venture capital financing for hot startup.

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Outside the Echo Chamber

Your blog's success depends on more than just excellent content. Every part of your content strategy needs to firing on all cylinders to grow your audience, readership, sign-ups and sales.

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Outside the Echo Chamber

How to Win at Content by Targeting a Niche One of the things I enjoy about Jay Baer’s blog Convince & Convert is how he illustrates the power of content marketing through real-life case studies. This week, a guest post by Andrew Davis uses Tractor Supply to show how content marketing can build the brand of a niche player.

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