This week I want you to focus on what you do exceptionally well. Look for ways to turn connect your business or personal goals to your talent.
The word content is a marketing abstraction, a mental model, meant to describe anything related to creating stories that sell.The reminds me of other popular marketing abstractions like: integration, social, digital, and mobile.
This week, I focused on day-to-day, how to get things done, articles. This included marketing automation, split testing, Google Analytics and decision-making.
Post’s like this one usually evolve into an epic laundry list of apps with pithy commentary. Reading such a post would be a waste of your time and defeats the purpose.
This week’s theme focused on blocking and tackling, the fundamentals of running an excellent blog supported business. Read every article, you’ll learn a few tactics that are not crowd-approved but guaranteed to haul in readers who’ll love and support your work.
This week’s Just One Thing uses a simple technique to improve your search list ranking for your top keywords and delight your readers. Week 2: Creating Category Pages Category pages sometimes called Pillar Pages or Cornerstone Pages use a landing page format to focus on one keyphrase term.
The social marketing and technology space is red hot. Here’s what caught my attention and tickled my inner-geek this week: From Airbnb To Warby Parker: 7 Tips From Leading Design Entrepreneurs Design is important.
Are you wondering how you’ll survive the extinction of Google Reader?See my new Google Reader alternative and how I’m using it to create content in new ways.
How does a career and lifestyle coach build an entirely new service with a blog and savvy content marketing? I’ll show you in this inaugural PS Case Study video.