Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in...
I remember waiting for the Google Dance. Old school SEO experts know what I’m referring to. Years ago, Google would update its index once a month. Online marketers would watch their search listings hoping for a jump in rankings. The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.
Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills. read more
Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process?
I want to convince you that reading a few random articles online isn’t the same as focused, deliberate education.