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Just One Thing: Stop Saying The Word “Content”

The word content is a marketing abstraction, a mental model, meant to describe anything related to creating stories that sell.The reminds me of other popular marketing abstractions like: integration, social, digital, and mobile.

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Just One Thing – Better Blog Ranking with Category Pages

This week’s Just One Thing uses a simple technique to improve your search list ranking for your top keywords and delight your readers. Week 2: Creating Category Pages Category pages sometimes called Pillar Pages or Cornerstone Pages use a landing page format to focus on one keyphrase term.

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Can Content Marketing Save Paula Deen?

Can Content Marketing Save Paula Deen?

I’m a black man and a Paula Deen fan.Up until a week ago, this wasn’t a problem but Paula recently admitted that she used the “n” word 30 years ago after being held at gunpoint by a black man.

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Pause for A Moment: Social Media Can Wait

Construction of the new World Trade Center 1

I’m sure you are just as busy hustling, creating, and curating your way to success as I am. But for just a moment, let’s pause and honor the memories of the men and women who died on 9/11.