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Content Strategy Resources

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Content Strategy Articles

How to Revive A Dead Blog

“Stuff” happens. The blog you started has fallen on hard times. It lost support. You ran out of time. Readers didn’t show up. It didn’t drive as many leads as you thought. Now the blog sits on blogspot with a threadbare post from the spring of 2013. Your competition, however,...

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Should You Hire a Blog Writer? {Podcast}

Thinking about hiring a blog writer? Hiring a blog writer, a taboo a few years ago, is now common, even critical task. Today’s competition for reader attention demands a high-volume, high-quality blog posting schedule. While larger companies have the internal resources to accommodate the need, most businesses may need to...

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How To Create a 52-Week Content Calendar in One Hour

World-class content marketing requires: Relevant and useful information Metronome consistency Heartbeat frequency These requirements make advance planning critical. Content Calendars are indispensable for planning and creating great blog content at scale. The problem is that most people create a monthly calendar, usually a spreadsheet with 4 topics. After a few...

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