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How to Do Less And Achieve More with Your Blog in 2011

It’s 2011 and I’m sure you are gearing up to crush it this year.

If you are like most folks, you are planning to

  1. Post More
  2. Comment More
  3. Do More Video
  4. Add more platforms like Facebook, LinkedIn, Tumblr, Posterous, Squidoo, etc.
  5. Submit More Guest Posts
  6. Send More Newsletters

And generally work yourself into an early, burned out and dissatisfied coma.

I’m proposing you take the lazy route.

Write More – Blog Less

Although I am a cheerleader for frequent posting, I’m also a realist. Well thought out content has more impact on your blogs success than frequent posting.

So make a habit of writing something every day. However be extremely choosy about what you post.

Thanks @chrisbrogan for the tip.

Less Twitter Followers

Focus on @mentions rather than followers. This year measure your twitter performance by the number of people you talk with. Ask questions.  Survey your followers for new ideas. Celebrate your follower’s successes.  Twitter became an extremely fulfilling community for me when I started sharing and giving rather than “taking”.

By the way, If you are in the 20,000+ Follower club, talking to your group of high-achieving friends doesn’t count (unless that’s how you prefer to use Twitter)

Used correctly, Twitter will bring you a  never-ending supply of new ideas and content.

Pick One Outpost

You’re probably haunted by the thought that you need to be spectacular on every platform. Try this. Find the audience that fits you AND your audience and focus there. If that’s Facebook then spend 2011 working it. Set you your welcome tabs, update regularly, rock out Mari Smith and Tommy and do it RIGHT. It’s ok to spend less time on Twitter or LinkedIn. Remember we are going for quality.

Clean Out Your RSS Reader

Do you really need to keep track of 329 blogs everyday? Yep, It’s nonsense. Decide Why you are reading the blogs in your reader, then trim your list to the absolute best. I recently trimmed my reader to 3 blogs. It’s scary at first but It reminded me that I should be producing rather than spending ours consuming. Content.

Prune Your Twitter List

Time whack your Twitter list. Last night, I reviewed one of my private lists and realized that 7 out of 10 people spend 90% talking about themselves our that lasted product.

I don’t have a problem with that but my stream was filled with promotion rather than insight. I put them in a “time-out” private list and added a few new people to my daily list. It’s been awesome. Give it a try. I suggest you start off with @Tferriss, and @the99percent.

Comment Less

I’m afraid that many up-and-coming bloggers have become professional commenters. They are the first to comment on an A-List blog and seem to be on 20 blogs a day. Let me suggest something else.

Join a private forum and spend 2/3 of your time there helping and sharing. You’ll learn more about your readers. You will also enrich a community rather than adding to the clamor on the top blogs.

You can also spend your time sharing in a Tweet Chat. There are a ton out there that would welcome your brilliance 140 characters at a time.

Surf Less
If you are getting a better tan from your computer monitor than from natural sunlight then you need to get out more. Read a real book. Head to the library and surf the library stacks. Sit in the mall and people watch. Put Facebook aside and call your friend on the phone.

You’ll be amazed by how human-to-human contact gives your incredible stories for blogging.

Don’t Worry it’s Just the Web

If you’re hyperventilating right now then you are an addict. Your blog, Facebook, RSS Reader and Twitter will still be there. But you need to push back from the digital buffet to get some perspective. Once you do you’ll find that your perspective will change and your blogging will jump in quality.

Leave a comment and tell me if “Doing Less” is giving you the chills. What will you cut first?

About Stan

Stan Smith is the CEO of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

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