How to Easily Write Brilliant Blog Posts

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diamond brilliance 300x198 How to Easily Write Brilliant Blog Posts : Blog PromotionI know certain blog writers who blog like Shakespeare.

They lead their reader on an adventure that educates and entertains. These blog posts are simple to read and impossible to walk away from. Within minutes of posting, these masterpieces are quickly shared and pull in hundreds of comments.

On the other hand, I have watched bloggers struggle with even the simplest post.

Even though their content is good, they can’t capture the imagination of their readers. While reading these posts, I feel disconnected from their content. These posts aren’t shared and only garner superficial comments.

So, what’s the secret between the brilliant and the boring post?

How can you consistently write unforgettable blog posts that get shared?

To get our answer we’ll need to look outside the world of “blogging” and investigate “learning styles”

Every Reader Requires Special Treatment

Most blog writers make the mistake of thinking that readers understand information in the same way.

DrMcCarthy How to Easily Write Brilliant Blog Posts : Blog PromotionNot so.

In fact, your readers learn in vastly different ways.

Dr. Bernice McCarthy, a pioneering educator, drew on the research of leading psychologists such as Jung, Paiget, Vygotsky, Dewey, Lewin and Kolb to create a new “universal” teaching method called 4Mat.

Essentially, the 4Mat method groups every person into one of 4 learning types. These learning types are the key to creating instant rapport and clarity with the person.

Using this method, it’s an easy jump to creating content that appeals to each learning type – the secret to writing consistently brilliant posts.

Let’s take a quick glimpse at each one:

#1: Why Learners:

These readers learn best when they understand why. They want to understand the benefit of the content. They want the positives and negatives explained in detail. Once they understand the “why” then they are ready and willing to read more.

#2: What Learners:

These readers want to understand the intellectual underpinnings of your content. They are impressed with studies, frameworks, and scientific proof. “What” learners are deeply suspicious of emotional arguments and will move on unless they see your logic.

#3: How Learners:

These are your hands-on readers. They connect with step-by-step and process. They love list posts and fall hopelessly in love with every “how to” headline. Your How Learners won’t understand your post until you show them the “recipe” for replicating your results.

#4: What If Learners

What If readers learn by doing. They intuitively understand the why, what, and how and race to see the results for themselves. These people scour your posts for exercises, case studies, and worksheets. As soon as they understand the concept they are trying to find ways to put it into action.

How to Create Perfect Content Every Time

Brilliant posts cater to  the needs of each learning style. The reader connects with the content because it spoon feeds information in their preferred format.

Beware: Most writers create posts using their own learning style. This is a sure-fire way to alienate 75% of your audience. Take the time to understand your preferred reading style.  Once you understand your own writing tendencies it will be easier to shift your content to match your reader’s approach.

I suggest using this process for constructing your next post:

Step #1:

Create 4 Sections in your post titled Why, What, How, and What If.  You’ll delete these reminders after your finished.

Step #2: Why:

Explain why your post is important. Focus on the emotional benefits of learning or reading your subject. The goal is to persuade your reader that it’s worth investing the time to read your post

Step #3: What

Outline the evidence supporting your subject. Pile on the charts, reports, and studies. Create a succinct, and logical argument that backs up your conclusions.

Step #4: How

Break down your subject into bite-sized chunks. Lead your reader down a well-defined step-by-step path that replicates your results. It’s helpful to think of your blog post as a cooking recipe. Outline the ingredients and then show how to combine them for the final dish.

Step #5: What If

Give the reader something to do. Ask them to think through your post and leave a comment on how they can put your post into action.

Hint: Most of your commenters are “What If” learners. tweet

Try It For Yourself

Go back and re-read this post. Tell me if you can see the Why, What, How, and What If structure. How can you apply learning styles to your next post?

About Stan

Stan Smith is the Managing Director of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

17 thoughts on “How to Easily Write Brilliant Blog Posts

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  4. Ahnalira

    Being an intuitive learner AND writer, I am hoping I can digest your very interesting material and ‘intuitively’ into my writing style; >)

    Much appreciation for your insights,

  5. Brandon

    Hmmm… Funny how things always seem to pop up everywhere at the same time. I wrote a post not long ago in Word. I have the readability scale feature enabled (because of my kidlit writing) which pops up after running a spelling check. I haven’t really paid it much attention for my blog posts, but I glanced and noticed that the readability was NOT in the recommended range for the average reader. It got me to thinking about how my audience really reads and whether or not i was doing anyone a disservice. I never thought to pay mind to learning styles. One more thing to watch!

    Excellent post!

  6. Katherine Carol

    HI Standford,

    Excellent material. Sometimes, those of us who use these strategies in a workshop format need to remember to use them as we communicate via our blogs. Thanks for the info.


  7. Dara Schulenberg


    Great post – as ever. Your consise steps are applicable to all marketing, but have definitive value in the digital space. Hitting all 5 is the sweet spot for marketers in e-mail and repurposing and segmented content across the social web also. Thanks for the foundational reminder!

  8. Sean RIley

    Great post, Stanford. Being aware of how different kinds of minds might be attracted to your and your content is a huge step to drawing people closer.

    Sometimes, I think concentrating on one of the styles more than the others could even be helpful depending on the character traits that tend to pop up in your particular niche.

    Thanks for the breakdown,

    Sean Riley

  9. Codrut Turcanu

    I think most of us are reading conditioned since school. So I think we should stick with this method as the pillar of our content publishing strategy.

    P.S. Stanford you have some great tips inside! Thank you.

  10. Yolanda Triplett

    Stanford this post is an eye-opening experience to how we bloggers need to look at connecting with the people who follow, read, and subscribe to oír blogs. My blogging has always been about those who take the time to dive into what I have to say. As a life-long learner, I want others to gain something meaningful from my words. Keep sharing your brilliance.

  11. Laura Click

    Great tips, Stanford. You’re right – everyone learns differently. That’s why it’s also good to mix up your different blog post types as well. Some people are auditory learners and love Podcasts. Some are visual and love videos and slideshows. Still others (like me) learn best by reading. Varying how you present your content will help keep your readers engaged and in-tune with your blog.

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