post

Look, I’m going to catch hell for this but, back in the day,  I was a true Michael Jackson fan (The Off the Wall and Thriller Michael – not the circus freak Michael).

I remember listening to Off the Wall on cassette tape and thinking – “I’ve never heard anything like this before!”  Right then and there I started my 20 year obsession:

  • I knew every song on Thriller by heart (still do)
  • I still horrify my wife with my otherworldly moonwalking skills (don’t laugh you know you want a video)
  • I spent the summer of 1984 staging Thriller copy-cat videos in my backyard complete with make-up and costumes
  • I Went to every single concert

I was a True Fan.

And if MJ had a blog in the 80’s he would have been thrilled to have me guest post.

Today, we have very few True Fans even with the popularity of social media.  Frankly it’s too easy to pose as a fan without really being one.  Geez – all you have to do is click a “Like” button.

And that’s the reason why that most Super Influencers ignore guest post, joint venture, and re-tweet requests. They just don’t want to waste their time on posers.

On the other hand, I’ve discovered that the top thought leaders on the web will bend over backwards to help a true fan.

Let’s talk about how to become one and and put your blog on the map.

The Best Strategy – Influence the Influencer

Today, the Internet is filled with celebrities that have incredible influence.  One post, tweet, or Like from these super influencers could stock your subscriber list and swamp your blog with visitors.

The hard part is getting on their radar screen.

I’ll be frank with you. I’m still intimidated by approaching influencers like Chris Brogan or Brian Clark – but I keep one thing in mind.  They all started with 0 subscriber blogs and just a few visitors a day.

Plus, I know that every serious blogger has 3 hurdles to clear every day:

  • Hurdle #1. Creating Content
  • Hurdle #2. Curating Content
  • Hurdle #3: Promoting Their Content

A True Fan enthusiastically volunteers to help.

True Fan Bootcamp

Here’s how you earn your stripes and sneak onto your targeted influencers speed dial - (Note: I have to say this – don’t be creepy.  Respect your influencer’s time and space.  The tips you’re receiving are meant to help you get noticed – not arrested!)

Memorize the Song Lyrics:

  1. Review every single blog post written to get a sense of their voice.  This helps when writing a blog post that fits their editorial voice.
  2. Understand which topics your influencer enjoys talking about. Hook into their passion and think about ways you can add value to their content.
  3. Find the hole that your influencer needs to fill to round out their message.  Remember that your influencer wants to offer a complete experience to their tribe.  Help them add the spice that keeps their audience interested and coming back for more.

Attend Every Concert:

  1. Consider attending a conference where your influencer will be speaking.  If you can’t attend, follow the conference via the #hashtag or do a search on Slideshare.net for the actual presentation. Re-tweet specific insights liberally.
  2. Register and listen-in on webinars.  Here’s a secret – actually ask questions. Don’t be obnoxious – just make sure you don’t melt into the crowd.
  3. Join Forums to possibly get some one-on-one interaction.  I’m a member of Third Tribe and find that it’s a great way to connect with  the movers-and-shakers.  Look for similar opportunities in your niche.

Recruit other Fans

  1. Twitter is my favorite way to get my followers excited about a new post or product offered by the influencers in my specialty.  Strive to add a bit of commentary before your RT to make it stand-out.
  2. Blog Comments – A well thought-out blog comment will go along way to separating you from the crowd.  Take the time to offer a comment that allows the writer the chance to expand on their post.  Referencing another post in their blog is also a nice touch.

Do Then Ask

I recommend you find 2-3 influencers to follow and put your campaign into practice for at least a month. Don’t worry if some folks don’t respond just stick with it. The key is patience and consistency.  The more you give the better you’ll do

If you want to get more hard-hitting advice like you've just read sent directly to your email inbox then go ahead and subscribe here.

 How to Get Your Blog Noticed and  Promoted by Super Influencers : Blog Promotion


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  • http://www.prolific-studios.com/blog Sal

    Hey Stanford – Great tips. One of the things Chris Brogan promotes is having something specific to ask for help or offer to them – or at least let the person know what your skills are. Many times, people just throw out the generic “I LOVE YOU, IS THERE ANYTHING I CAN DO TO HELP?”

    Apparently this is pretty annoying to most big influencers.

    When I contacted Chris, I told him (in a bulleted list – another great idea to keep your message short and sweet) here is what I do, I would love to help you, can you use any of these skills in any of your current projects. Turns out, they were looking for someone who could do exactly that…go figure.

  • http://www.capitolbizsupport.com Shelley

    Stanford,
    Thanks for this great post! I’ve been working on putting together a strategy similar to this for the past few weeks and now I’m done…thanks to you!

  • http://LifeCaptured.com John

    I just read the post on 7 reasons your posts aren’t retweeted. (http://bit.ly/ftWkcl) It was excellent and I followed to here and this was excellenter. Thanks!

  • http://twitter.com/timothyadam timothyadam

    Spot on tips Stanford. I am an artist standing out in the handmade scene because of my blogging. Thanks for the tips! Timothy

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  • http://www.workfromhome-uk.co.uk Jonathon Alston

    hey

    just found your site and wanted to ask for some advice on marketing

    hopefully this is just what im looking for, looks like i have a lot to read Im trying to find a way to build an e-mail list.

  • http://www.workfromhome-uk.co.uk Jonathon Alston

    hey

    just found your site and wanted to ask for some advice on marketing

    hopefully this is just what im looking for, looks like i have a lot to read Im trying to find a way to build an e-mail list.

  • http://www.workfromhome-uk.co.uk Jonathon Alston

    hey

    just found your site and wanted to ask for some advice on marketing

    hopefully this is just what im looking for, looks like i have a lot to read Im trying to find a way to build an e-mail list.

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  • http://www.cirklasimplebusiness.com/wpblog Amy Putkonen

    Gotta add one more comment to subscribe to the feed… excuse me [bowing out].
    My recent post Got Keywords

  • http://www.cirklasimplebusiness.com/wpblog Amy Putkonen

    Gotta add one more comment to subscribe to the feed… excuse me [bowing out].
    My recent post Got Keywords

  • http://www.cirklasimplebusiness.com/wpblog Amy Putkonen

    Gotta add one more comment to subscribe to the feed… excuse me [bowing out].
    My recent post Got Keywords

  • http://www.cirklasimplebusiness.com/wpblog Amy Putkonen

    I was thinking just the other day that I should really try and teach my daughter moonwalking. She's ready. She's 9. This is some sage advice here. Also important to not get that googly-eyed stalker attitude. A real turn-off. If I was famous, I would hate that. We are all just a bunch of humans.
    My recent post Got Keywords

  • http://www.cirklasimplebusiness.com/wpblog Amy Putkonen

    I was thinking just the other day that I should really try and teach my daughter moonwalking. She's ready. She's 9. This is some sage advice here. Also important to not get that googly-eyed stalker attitude. A real turn-off. If I was famous, I would hate that. We are all just a bunch of humans.
    My recent post Got Keywords

  • http://www.cirklasimplebusiness.com/wpblog Amy Putkonen

    I was thinking just the other day that I should really try and teach my daughter moonwalking. She's ready. She's 9. This is some sage advice here. Also important to not get that googly-eyed stalker attitude. A real turn-off. If I was famous, I would hate that. We are all just a bunch of humans.
    My recent post Got Keywords

  • http://www.thegardenofwords.com Katie

    I went through this recently with my werewolf blog tour. I did more or less what you're recommending, and had great results.

    The important things I learned were:

    1) Start with something personal to the blogger/influencer
    2) Explain project
    3) offer to help them help you with the project
    4) ASK for their participation
    5) Indicate when you'll follow up

    If you don't ask, you don't get! That's my motto!

  • http://www.thegardenofwords.com Katie

    I went through this recently with my werewolf blog tour. I did more or less what you're recommending, and had great results. The important things I learned were:1) Start with something personal to the blogger/influencer2) Explain project3) offer to help them help you with the project4) ASK for their participation5) Indicate when you'll follow upIf you don't ask, you don't get! That's my motto!

  • http://twitter.com/virtualDavis George Davis

    As Seth Godin explains: “Change isn't made by asking permission. Change is made by asking forgiveness later.” Seems germane here, no? You're hoping to change an influencer's opinion of you (notice you, respect you, refer you, etc.) and there's no better way to do this than to contribute your own influence. So long as it's real. Keep it authentic! Life's too short to pander, and your integrity's all that you've got!

  • http://twitter.com/virtualDavis George Davis

    As Seth Godin explains: "Change isn't made by asking permission. Change is made by asking forgiveness later." Seems germane here, no? You're hoping to change an influencer's opinion of you (notice you, respect you, refer you, etc.) and there's no better way to do this than to contribute your own influence. So long as it's real. Keep it authentic! Life's too short to pander, and your integrity's all that you've got!

  • http://twitter.com/therapistscoach Jane Miller

    Thanks for the really helpful tips.
    As complete beginner it all seems a bit daunting; trying to understand the new language, join all the dots and enjoy the process. I've written and published my first ever blog post on wordpress and still don't know how to link it across to other sites like facebook or twitter. Any advice on that would be most welcome.

    • Stanford

      Hi Jane,
      I’ve been there and I understand how overwhelming this all can be. These sites helped a bunch – Problogger.net and Copyblogger.com. I also spend a ton of time at Blogussion.com. These sites helped a lot in the beginning.

  • Stanford

    Hi Jane,
    I’ve been there and I understand how overwhelming this all can be. These sites helped a bunch – Problogger.net and Copyblogger.com. I also spend a ton of time at Blogussion.com. These sites helped a lot in the beginning.

  • Stanford

    Hi Jane,
    I've been there and I understand how overwhelming this all can be. These sites helped a bunch – Problogger.net and Copyblogger.com. I also spend a ton of time at Blogussion.com. These sites helped a lot in the beginning.

  • http://twitter.com/therapistscoach Jane Miller

    Thanks for the really helpful tips.As complete beginner it all seems a bit daunting; trying to understand the new language, join all the dots and enjoy the process. I've written and published my first ever blog post on wordpress and still don't know how to link it across to other sites like facebook or twitter. Any advice on that would be most welcome.

  • http://www.fourthwaveinstitute.com/ Dennis Charles

    Stanford

    Nice post, thanks for the pointers. I've enjoyed your ideas and input to 3t immensely.

    Dennis

  • http://twitter.com/kailiamaru kailiamaru

    Hi there. Just found this via 3T. Great advice and guidelines, especially for those of us just gearing up. Thank you!

    And hey, I'll fess up with you as a fan of MJ's amazing talent. (Not *quite* as big a fan, but a fan. lol) I went to one of his concerts and if he wasn't the one in the building having the most fun, he deserved an Oscar. Made everyone feel good just watching and listening to him.

  • http://www.fourthwaveinstitute.com/ Dennis Charles

    StanfordNice post, thanks for the pointers. I've enjoyed your ideas and input to 3t immensely.Dennis

  • http://twitter.com/kailiamaru kailiamaru

    Hi there. Just found this via 3T. Great advice and guidelines, especially for those of us just gearing up. Thank you! And hey, I'll fess up with you as a fan of MJ's amazing talent. (Not quite as big a fan, but a fan. lol) I went to one of his concerts and if he wasn't the one in the building having the most fun, he deserved an Oscar. Made everyone feel good just watching and listening to him.

  • http://www.quixoticjourney.com/ Anthony McCloskey

    Don't be ashamed of being an MJ fan!

  • http://www.seoworkgroup.com/ SEO Services

    Hey I am also a true fan of him. Talents like him are very rare to find and no one can replace him. I am very impressed with your post. Thanks a lot for writing such a wonderful article. Keep up the good work.

  • http://www.quixoticjourney.com/ Anthony McCloskey

    Don't be ashamed of being an MJ fan!

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  • http://www.famzoo.com/ Bill Dwight @FamZoo

    Weak! Your kids must still be young enough to be in that “Dad is cool” phase. You can safely pull it out later when they enter that inevitable “everything Dad does is lame phase”.

  • http://www.famzoo.com/ Bill Dwight @FamZoo

    Weak! Your kids must still be young enough to be in that "Dad is cool" phase. You can safely pull it out later when they enter that inevitable "everything Dad does is lame phase".

  • http://www.pushingsocial.com Stanford Smith

    Nothing like a little proof! Brian Clark is a great guy who is looking out for the little guy.

  • http://www.pushingsocial.com Stanford Smith

    Ain't going to happen. My wife has hidden it away – she doesn't want the kids traumatized

  • http://www.pushingsocial.com Stanford Smith

    I gave alot of thought to people really going overboard with this advice. Then I realized that most people don't even do the basics. Social Media is about networking and building relationships. You can't hope to make a connection with someone unless you understand the what, why, and how of what makes their blog tick. Hopefully this post gives everyone a roadmap to “responsibly” doing their due diligence.

  • http://www.pushingsocial.com Stanford Smith

    Nothing like a little proof! Brian Clark is a great guy who is always looking out for the little guy.

  • CraftLeftovers

    Really enjoy this post. Just realized how lucky I am to have a few great true fans who help in genuinely helpful ways.

  • http://colinwalker.me.uk colinwalker

    A social stalkers charter.

    No, seriously, good common sense tips. Unless you are extremely lucky there is no way you are going to get noticed or taken seriously without being clued up but this doesn't have to be sycophantic.

    Even if you may disagree you need an indepth knowledge of that with which you disagree in order to be able to understand it and better present your own argument. A contrary position is not necessarily a derogatory or agressive one but, merely, a different opinion.

    Social types and bloggers positively encourage comment in this way to either re-affirm their position by having to argue their case or even to be persuaded that they were wrong – we must not be afraid to admit this when presented with the evidence.

    The “Super Influencers” can, just as readily, promote you by way of discourse and a back and forth exchange.

    (I think Disqus had an issue so please ignore the copy of this comment that got posted as a guest, thanks.)

  • http://twitter.com/rcberman Rob Berman

    Your post worked since I picked it up on Twitter from a super influencer (Copyblogger). Now if I just knew which of the tips made it work.

    Good post.

    Rob

  • http://twitter.com/Chiropractors Chiropractors

    The “Do Then Ask” approach is such good advice. Too many people do the Ask, Ask, Ask approach and don't offer anything up of value in exchange.

  • http://www.pushingsocial.com Stanford Smith

    Nothing like a little proof! Brian Clark is a great guy who is looking out for the little guy.

  • http://www.pushingsocial.com Stanford Smith

    Ain't going to happen. My wife has hidden it away – she doesn't want the kids traumatized

  • http://www.pushingsocial.com Stanford Smith

    I gave alot of thought to people really going overboard with this advice. Then I realized that most people don't even do the basics. Social Media is about networking and building relationships. You can't hope to make a connection with someone unless you understand the what, why, and how of what makes their blog tick. Hopefully this post gives everyone a roadmap to "responsibly" doing their due diligence.

    • http://www.codrutturcanu.com/blog-commenting-seo-google-blog-rankings Codrut Turcanu

      Isn’t so sad how most of us neglect the basics and just look for the next big thing or the one advanced technique when they merely know the terminology or don’t even have a mailing list?

      Now… influencing the movers and shakers is “tricky”. Because you want to feel, look and sound natural, just like in the real world. Feel passionate about the leaders in your industry , follow them and show you’re a true fan, do not just pretend to be one. It shows from a distance. Even online. People know it when we lie or tell the truth.

      Personally, I try to connect people I feel connected with way before I email or contact them, whether they’re pro bloggers or beginners. If we click, then it’s good, if not, I don’t try to pretend I’m a fan just to twist their arms, or something like that.

  • http://www.pushingsocial.com Stanford Smith

    Nothing like a little proof! Brian Clark is a great guy who is always looking out for the little guy.

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  • CraftLeftovers

    Really enjoy this post. Just realized how lucky I am to have a few great true fans who help in genuinely helpful ways.

  • http://colinwalker.me.uk colinwalker

    A social stalkers charter.No, seriously, good common sense tips. Unless you are extremely lucky there is no way you are going to get noticed or taken seriously without being clued up but this doesn't have to be sycophantic.Even if you may disagree you need an indepth knowledge of that with which you disagree in order to be able to understand it and better present your own argument. A contrary position is not necessarily a derogatory or agressive one but, merely, a different opinion.Social types and bloggers positively encourage comment in this way to either re-affirm their position by having to argue their case or even to be persuaded that they were wrong – we must not be afraid to admit this when presented with the evidence.The "Super Influencers" can, just as readily, promote you by way of discourse and a back and forth exchange.(I think Disqus had an issue so please ignore the copy of this comment that got posted as a guest, thanks.)

  • http://twitter.com/rcberman Rob Berman

    Your post worked since I picked it up on Twitter from a super influencer (Copyblogger). Now if I just knew which of the tips made it work.Good post.Rob

  • http://colinwalker.me.uk Colin Walker

    A social stalkers charter.

    No, seriously, good common sense tips. Unless you are extremely lucky there is no way you are going to get noticed or taken seriously without being clued up but this doesn’t have to be sycophantic.

    Even if you may disagree you need an indepth knowledge of that with which you disagree in order to be able to understand it and better present your own argument. A contrary position is not necessarily a derogatory or agressive one but, merely, a different opinion.

    Social types and bloggers positively encourage comment in this way to either re-affirm their position by having to argue their case or even to be persuaded that they were wrong – we must not be afraid to admit this when presented with the evidence.

    The “Super Influencers” can, just as readily, promote you by way of discourse and a back and forth exchange.

  • http://twitter.com/Chiropractors Chiropractors

    The "Do Then Ask" approach is such good advice. Too many people do the Ask, Ask, Ask approach and don't offer anything up of value in exchange.

  • http://www.famzoo.com/ Bill Dwight @FamZoo

    Thanks for the sensible tips.

    So when will you be posting the video of your moonwalk?! That should get some serious traffic! ;-)

  • http://www.famzoo.com/ Bill Dwight @FamZoo

    Thanks for the sensible tips.So when will you be posting the video of your moonwalk?! That should get some serious traffic! ;-)

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