Jerry Seinfeld says he “hates her”.
Flipping off Mets fans doesn’t make anyone popular. Crazy, eccentric, and a bit brash, yes…but don’t think for a moment that Lady Gaga doesn’t know what she’s doing.Two years ago, she came out of nowhere and has expertly parlayed her post-modern pop revolution into a business empire.
What’s her secret?
The smart folks point to her sprawling social media presence where she rules without equal.
My knee-jerk rebuttal is “of course…she’s a freak!”
But there’s something more, much more. Take a close look and you’ll see a strange genius to her social media antics and a blueprint you can apply to your own blog.
Strap in boy and girls – Here’s Gaga:
1. Don’t Be a Wuss (Fake It Until You Make It)
“When I wake up in the morning, I feel just like any other insecure 24-year-old girl,” she says. “Then I say, ‘Bitch, you’re Lady Gaga, you get up and walk the walk today’. “
Being the best ain’t easy. Building a ubiquitous and DEEP social brand is emotionally draining. You will hit the wall. The question is what will you do when that moment comes. Will you pack it up and fade away or “Get Up and Walk the Walk Today”.
By the way, Gaga didn’t invent this grit. The best performers, athletes, authors and artists play hurt. They understand that hard work is 95% of the battle
2. Get Your 10,000 Hours In…
Gaga has been a sensation in the making for most of her 24-year-old life. She trained with Christina Aguilera’s vocal coach, played Pink Floyd covers for her band in High School and sharpened her instincts and style in underground clubs in NYC. When she “arrived”, her success was already earned.
You need to put in your time too. Social Brands succeed through expert storytelling and breathtaking writing. If you want to break through, you need to write until you are sick and then write some more. The same goes with your story. Write it. Tell it. Refine it and re-tell it. You can start acting like a diva once you’ve logged some sweat time.
3. Bet it All on Your Fans
“Michael got burned and he lifted that glittered glove so damn high so his fans could see him because he was in the art of show business”
Gaga adores her fans. She writes for them. Gives them exclusive access to her public concerts and private thoughts. She doesn’t rant and rave about her lack of privacy. She knows she is an entertainer and that she needs to bring it.
Her fans have rewarded her by propelling her past her competition in just 2 years. They swarm her albums, spread her story like Ebola and crush any outside dissent. Her devotion has gained her an army.
Sound familiar? Yep…Gaga has a Tribe. The lesson here is how she attracted her fans to her banner. In this case 100% dedication. Are you 100% dedicated to your readers, followers and fans? Do you publish daily? Are you constantly on the lookout for anything that will make your tribes’ lives better?
4. Model Success
The burning dance club question these days is if Gaga is a Madonna clone. If you listen to Gaga she clearly thinks the subject is moot. She sources her creative inspiration from Madonna, Michael Jackson, Queen, and Andy Warhol to name a few. Gaga knows that the best way to succeed fast is to find a successful model and make it your own.
How about you?
Are you reinventing the wheel? If so, stop it. Find someone that is “Crushing It”, study his or her model, and then make it your own. Add your personality, perspective and passion to make it distinct. Most of the fundamentals of blogging have been figured out. So don’t waste precious time spinning your wheels when a good enough answer is right in front of you.
Once you’ve quickly established your fundamentals…then its time to -
5. Create a Spectacle –
I’m sure you’ve already witnessed one of Gaga’s fashion spectacles. From torn fishnets and panties to Kermit the Frog dresses, Gaga makes sure she is never ignored. Her fashion sense is coldly calculated to shock, mesmerize and entrance. Lady Gaga is a walking show and she always over-delivers.
The days of “Me Too Blogging” are over (Maybe they never worked). Before the end of the day, 42,000 new blogs will be published; this is a publishing tide that will drown copycats – quick. To stand out – you need to create a spectacle. Find the line in your niche, nuzzle up to it and then frequently blow right past it.
Remember, your blog is a “digital show and you always have to deliver”.
6. Practice Your Craft Every Day
“I write music every day”
I’m sure that there are legions of songwriters lining up to write the next Gaga hit. But, Lady Gaga insists on writing her own music for 2 reasons: 1) It’s her brand and she controls every “jot and tittle” and 2) It’s her craft and she knows the Superstar’s Creed – Practice Makes Perfect.
Friend, are you writing every day? Are you mastering your craft with constant, deliberate practice? If you are looking for a magic bullet for success then this is it. Practice – or in the case of social branding, blog, post, tweet and create something new every single damn day.
Do this and your competitors will swear you are cheating.
7. Sweat the Details
Lady Gaga is gearing up for her next album launch. She knows the stakes and like a cagey Poker player with 2 aces – she’s going all in.
“I think I’m gonna get the album title tattooed on me and put out the photo”
Every detail of her album from the name, to the art, to the song lyrics is being scrutinized by Gaga. Nothing is being left to chance.
I suck at details. But I’ve found that true social branding is nestled deep in the details. The smallest item needs to be beat into line to make sure your readers get 100% and then some from your blog. Your font, graphics, blog titles, Facebook welcome tab, Twitter background and even your comment button must be made to toe the line.
Quick caveat: Strive for perfection but don’t wait for it. Keep moving forward and improve your blog branding incrementally. If you are truly a perfectionist then you’ll get everything squared away sooner rather than later.
8. Name and Nurture Your Tribe
Lady Gaga chuckles and slyly tells Larry King that she calls her Fans – “Monsters”. In fact, she named her 2nd album “Fame Monsters” in homage to her Tribe. Brilliant.
Gaga’s Monsters are influential and have pegged her star to the top of the Facebook, Twitter, and Pop Charts for 2 years. They even have poured enough cash into Gaga’s coffers to earn her a #4 spot on the Forbes Most Powerful Celebrities list.
Think about your reader. Describe them. What do they care about? What do they hate? Why are they following you? What’s your nickname for your tribe? This belly-to-belly intimacy is what makes social media work.
It works for Gaga – it will for you too.
Tell me something -
How are you crafting your blog’s brand? Are you pushing for superstar status? Did you learn something from the new Queen of Pop?
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(Source: Rolling Stones Magazine; July Issue)