Have you ever wondered what it would be like to produce blog post or video that went viral? Today, I'm looking at two viral videos that got me thinking about the formula for viral content. We'll review 4 principles to get us started...
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
At that time, anecdotal evidence was plentiful but solid quantitative metrics were hard to uncover - until Socialnomics. That video and presentation saved my butt that day. Ever since then, I've wanted to have the chance to talk with Erik Qualman. So you can imagine how excited I am to have him on the PS Podcast.
The pressure is on. It's January 1st and I bet you are thinking about how to do better this year with your content marketing strategy. Last month I created a "12-Point Plan" for Pushing Social's content strategy. It was so helpful that I decided to "open-source" it and give you the high points in a 4-Part Series.
Here's Part 2 of 4 of the 12-Point Content Marketing Strategy Series. In this article we'll talk about how to develop and promote your content.
In a few weeks, my Ohio State Buckeyes will face Alabama in the inaugural college playoff games. I genuinely respect Alabama. In fact, I’ve adapted many of the coaching techniques used by Nick Saban for Pushing Social. For example...
I’ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute.