How Better Content Can Help Your Sales Team Close More Deals

Your sales team needs your content to work hard for them today.

It's tough being a sales rep in today’s environment especially if you are selling B2B services.  Key contacts are safely cocooned in an almost impenetrable anti-sales fortress.  Simply having tough skin and persistence isn’t getting the job done.

The modern sales rep needs the support of a well-designed and targeted content marketing plan.

Read More

Why Blogging Isn’t Good Enough

Blog posts aren’t getting it done.  Anyone can blog and almost everybody does.  Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.

Read More

How To Help Your Struggling Content Marketing Leader

Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content.  This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?

Read More

How to Get Better Results From Your Content

The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

Read More