The normal content marketing advice isn't cutting it. Like most marketing tactics, it doesn't take long for everyone to use and then overuse the tactic until it doesn't work. But there is one content marketing tactic that still works. Check it out -
Content marketing strategies are complex - for good reason. Dozens of skillets need to be mastered before a plan can yield consistently better results. Success takes time. But what if you’re almost out of time?
We enjoyed our conversation with guest Ryan Hanley, Mr. Content Warfare himself. You'll love Ryan's straightforward and practical approach to getting noticed online.
Blog posts aren’t getting it done. Anyone can blog and almost everybody does. Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.
Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content. This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?
Have you ever wondered what it would be like to produce blog post or video that went viral? Today, I'm looking at two viral videos that got me thinking about the formula for viral content. We'll review 4 principles to get us started...
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
At that time, anecdotal evidence was plentiful but solid quantitative metrics were hard to uncover - until Socialnomics. That video and presentation saved my butt that day. Ever since then, I've wanted to have the chance to talk with Erik Qualman. So you can imagine how excited I am to have him on the PS Podcast.