How To Create a 52-Week Content Calendar in One Hour

World-class content marketing requires: Relevant and useful information Metronome consistency Heartbeat frequency These requirements make advance planning critical. Content Calendars are indispensable for planning and creating great blog content at scale. The problem is that most people create a monthly calendar, usually a spreadsheet with 4 topics. After a few...

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Zirtual is Gone. Lessons Learned

Outsourced expertise is a key element of publishing at scale.  Virtual assistants are the best way to grow capacity while managing costs. Until your virtual assistant quits or their company shuts down. Zirtual is gone. Like many business owners I woke to news of Zirtual’s demise via an emailed Dear...

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