Offering Free Tools to Increase Your Social Reach

Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in...

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Facebook is the New Google. That’s the bad news.

I remember waiting for the Google Dance.  Old school SEO experts know what I’m referring to.  Years ago, Google would update its index once a month.  Online marketers would watch their search listings hoping for a jump in rankings.  The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.

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How To Get Noticed As An Expert

Do you sell advice?

If so, you need to be an expert. You also need to convince your audience that you’re an expert too.

But by now you know that you are competing in a crowded space. It seems like everyone is an expert.

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