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Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in...
We’ve talked about how important a unique approach is to establishing yourself as an expert. But you need one more thing before you can create your unique approach.
You need to discover your Niche Secret.
I remember waiting for the Google Dance. Old school SEO experts know what I’m referring to. Years ago, Google would update its index once a month. Online marketers would watch their search listings hoping for a jump in rankings. The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.
Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills. read more