[Podcast] Episode #14: Mark Schaefer – Social Media Explained

Push Me To Subscribe to the Pushing Social Podcast My friend and co-author joins us this week to discuss his new book Social Media Explained and share his incredible insight into the “essence” of social media marketing. In this episode we discuss: The key to finally understanding the power of...

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Is It OK to Publish Good Posts That Aren’t Great?

There’s a lot of guilt about blogging.  Many bloggers are nursing a guilty conscience about post frequency, post length, and social media involvement but the good vs. great post debate is a stickler. The dilemma starts when a blogger reads a post from a successful blogger who says – “Every...

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Quote

“The best time to plant a tree was 20 years ago. The second best time is now.”

Chinese Proverb

7 Must Have Genesis WordPress Theme Plugins

Are you using a Studiopress Genesis theme for your blog? Did you know that there are dozens of plugins designed to add more functionality and design options to your theme? Genesis themes are ready to go right out of the box.

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Is The Social Media Marketing Niche Racist?

During Social Media Marketing World, a friend reminded me that I was one of the few black people presenting at the conference.  They asked if that concerned me.  I didn’t know at the time. I’m not one to draw quick conclusions but I did tuck the observation away for a...

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How Do You Create An Effective Blogging Strategy?

Important but tough question. It’s often helpful to tackle complicated questions by working backward. In this case, I believe an effective business blogging strategy creates customers. I know this sounds crass to the unicorn and rainbows crowd but a business blog is a waste of time if it can’t help pay the bills a return a profit.

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How to Turn Your Blog Into Your Top Salesperson

Every 6 months or so, I review the posts I've published in the last year. I use this 30,000 foot view to see if I'm missing any key topics. During my last review I noticed something... Somehow I've managed to make a rookie mistake. A mistake that I caution my clients about all the time.

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How to Automate Your Businesses’s Blog Post Writing Process

Last week, I threw cold water on the notion that every business can turn their employees into bloggers. The bottom line is that most businesses should shift their focus to getting ideas instead of complete posts from employees. To do this you’ll need to set up a system for getting these...

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Can You Really Build A Blog Written By Employees? I Say…

Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking.  You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts....

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5 Easy Steps To Turning Your Blog Into A 6-Figure Sales Machine

First click here to grab a seat at my next free webinar training.  During the training, I’ll go into much more detail on many of the techniques you’ll read below. Next, the steps below are not “accepted” blogging tactics that have been worked to death by everyone else.  These tactics focus...

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Will Noise Kill Content?

Some smart folks have been lamenting the noisy state of the content marketing industry.   They point to the rising tide of garbage masquerading as “content”.

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7 Ingredients of Great Content Your Readers Wish You Knew

The phrase great content is failing us. Those inside the circle of social mediadom have a visceral understanding of the phrase.  The rest of the world, about 5,999,999,800 people don’t have a gosh darn clue. Yet, every post tosses out the “Write great content” prescription as if it is obvious....

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