Perhaps Brogan Deserves More…

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(Listen to it)

Chris Brogan wants to sell you a few blog topics every month.

If I were you, I would pop over to his blog and pick ‘em up.  The rumor is that Chris retails at 20 grand a day, so $9.97 for a bit of inspiration is a steal.

By the way, there was a little dust up this morning when people woke up to what Chris was doing.  I watched the debate and couldn’t help but get a little pissed off.

It seems that the #1 virtue in social media today is poverty.  Chris was demonized immediately for daring to charge $10 for his time.  Some took it one step further and questioned the intelligence and originality of his customers.

Chris has been charged with promoting laziness. Others channel their inner therapist and claim that legions will get addicted to Chris’s topics.

People, that’s wrong

Chris is selling inspiration, not Crack.

Take a step back.

Sometimes, you have to admire a person for what they are trying to do.  See where you stand and then start taking action.

If you’re smart you’ll see Chris is doing you a Favor by making YOUR ideas worth something.

Now, your blog post is worth at least $9.97. A year from now, people will be arguing about the price of a post.  When that happens don’t forget to say Thank You.

Chris also introduced everyone (haters included) to a different way of monetizing your ideas.  (Don’t forget to say Thank You)

And, if you paid attention you can see how to introduce a new service.

He gave you all of this for Free.

So, I’m sure the brother would appreciate a pat on the back rather than some people’s misplaced righteous indignation.


About Stan

Stan Smith is the Managing Director of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

13 thoughts on “Perhaps Brogan Deserves More…

  1. Mark W Schaefer

    I have been a critic of some of the things Chris has done primarily because I really do care about the guy. I like him very much and want him to succeed — I am cheering him from the sidelines! He has made some missteps though and I don;t mind calling them out in a rational and balnced manner.

    However, the one thing I admire about him most (and you correctly point out) is that he is pushing the edges. He is our canary in the social media coal mine. His influence on blogging and the field of social media is incalculable and overlooked.

    Frankly, I find Chris’s blog largely unreadable these days. Too much promotion, too much pseudo self-help (stick to your knitting Chris). But I hold out hope that he’ll come around and focus on the consistently great content that got him where he is today.

    You have rightly characterized him as a pioneer who is teaching us — even when he fails. I probably need to do a post on that too! Thanks for this timely post Stanford!

  2. Ricardo Bueno

    I think that having a “blogging buddy” is a good idea. In many ways, I see this as having your own “Blog Buddy”, someone to bounce ideas around with and find inspiration to write. If he’s charging for it, good for him. If people are willing to pay for it, even better. Frankly, I”m with you, $10 is a steal! We pay that (or more) for lunch. At least this way, it’s like going out for coffee once a week at the cost of $10 per month (well worth it).

  3. Kim Lampe

    Love it!- “Chris is selling inspiration, not Crack.”

    Inspiration is raw material. Mix in your own awesome sauce. Shake. Stir. Serve.

    That’s what one seriously dorky lady thinks.

  4. Claire Wagner

    If I blogged for money, I’d buy the ideas from one of the world’s top bloggers, who has given so many ideas away for free for years. I’m a freelance writer/consultant. working in marking for 25+ years (the + makes me feel younger these days), and I’m shocked at organizations don’t want to pay for good ideas. I call it “strategy” and I like to charge for it, too.

  5. Bernadette Jiwa

    Chis has earned the right to make this kind of transaction if that’s what he chooses to do.
    He’s done that by having great ideas, putting in the hours, a ton of hard work and being fearless.

    People could look at this another way and consider that customers are always willing to pay for the interaction they want. This applies to lattes, books and communities and yes even church!

    We may think we want the commodity but what we really crave is the interaction.

  6. Joellyn Sargent

    I don’t have a problem with Chris selling a subscription to blog ideas. Why not? If it’s a service people think they need and they don’t mind paying for it, then go for it.

    What I’m curious about is how many people will actually use those ideas. Will this spawn an epidemic of cookie-cutter posts, or will the people who buy these topics come up with fresh and interesting takes on them?

    If it generates an ocean of repetition, that’s a whole new problem the haters can blame on Chris Brogan. :)

  7. Kenny Rose

    Well said Stanford. I was pissed off as well and I class myself as a member of the 24/7 forum where this issue originated. I just could not understand the righteous indignation that was being directed at Chris as a result of a weak and superficial analysis of Chris Brogan’s reasons for offering the service. To make matters worse people were told not to buy his product and the post was tweaked to be an issue of morality and ethics, total BS, weak analysis and hypocrisy.

    Get real people. The man runs a business, he is an entrepreneur, He has a family to feed. He sells stuff. People buy his stuff because he meets their needs. He also gives a lot of stuff away for free like real actionable knowledge and supports charities and community enterprises.

    The product is not for everyone it is not intended to be but the fact is if you have problems generating ideas and use the service it frees you up to focus on using your other skills where you may excel to develop and grow your business. I would say that is a pretty good deal.

    Oh and buy the way I do not need the product he is selling I do not have a problem generating ideas. I do have a problem with people who generate controversy using a forum I care about and dressing it up as an issue of morality and ethics.

    There it is off my chest.


  8. Laura Click

    I saw Chris’ post and thought it was a fabulous idea for him to offer this up. He’s an idea-generating machine. Why not help some people and make some money in the process? I must have been hiding under a rock because I didn’t realize this caused such a stir.

    Instead of worrying so much about what Chris is doing, people ought to go and figure out how they can make money off of their own ideas. But, it’s far easier to spend time throwing stones at everyone else’s ideas. As you pointed out, Chris just brilliantly showed that products and services don’t have to be elaborate or expensive. He had something to offer and filled a need. Simple as that.

    Happy New Year, Stanford! Here’s to an awesome 2011!

  9. Chris Brogan...

    As you point out, blogging and social media is somehow mistaken for holy ground. But even that analogy is flawed, because churches all ask you for money, too. The truth of it is, people are upset for a number of reasons:

    • “Real” bloggers should have their own ideas. (Well sure.)
    • Why would someone pay for ideas? (The entire book industry is pay-for-ideas, by the way).
    • I can’t believe he’s charging $9.97 a month for that! (Beat me. Charge $4.97 for your ideas.)
    • He must be desperate. (I won’t boast.)
    • Soon everyone’s going to charge for ideas. (I’m not that much of a trendsetter.)

    Oh, and my day rate’s $22,000. No rumor. : ) It keeps people crystal clear as to whether they want me or not.

    You’re a good man, Stanford. Stoking passions is a good role.

  10. Stanford Post author

    I knew Chris would catch hell for this as soon as he posted it. The debate around it has been thought provoking though. If you can get past the controversy (like you have) and study his methods you’ll see that he is actually teaching a lot more than you think

  11. Tim

    Hi Stanford:

    I went through a phase where I didn’t like the direction Chris’ blog was heading and didn’t read him for over a year. But I’ve got to say that I admire him for what he stands for and what he’s trying to do. No I probably won’t pay the $10 a month for his blog idea service…but if he wants to sell that, more power to him. Also, I often take the advice of very successful bloggers with a grain of salt because what often works for someone may not work for someone else. Yeah, sure I may occasionally roll my eyes at one or two of his suggestions…but I admire him. I’ve got to say that.

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