Is your Twitter account full of spam robots, clueless network marketers, and auto-tweets from last year’s summer intern?
Unfortunately many accounts are like this. Twitter was billed as miracle platform that would push millions of viral visitors to your blog via insanely popular retweets. Now that the hype has blown over let’s get down to business of resurrecting your Twitter audience and turning them into a viable source of new and repeat readers.
I’ve compiled 5 tactics that will get you back on track. Let me warn you though – these aren’t miracle cures. They require work and focused execution but they will get the job done.
5-Steps to Twitter Resurrection
#1: Curate, Curate, Curate
Twitter success is built on sharing a ton of content. Successful Twitter users often share 2–3 per hour. Mega users like Guy Kawasaki will flood your account with dozens of tweets per hour! Think of Twitter as a content ticker filled with useful links. You’ll get followers by sharing a lot of relevant news about your subject.
This means that you need to put on your curator hat and regularly compile a list of relevant information to tweet. I set-aside an hour on the weekend to curate and schedule a list of tweets for the upcoming weeks. I suggest using a few simple rules to guide what gets added to your twitter list:
- Is it relevant? You’ll lose followers if you regularly tweet links that aren’t tightly connected to your subject.
- Is it timely? It’s best to tweet recently published information. Your followers are using Twitter to stay updated. Old info feels like “stale” info and they’ll dismiss your Twitter feed as irrelevant.
- Is it new? Is your info unique, obscure, or undiscovered? Simply reposting the front-page of CNN or Mashable isn’t useful. However, digging and finding posts from lesser-known blogs will be rewarded with retweets and more followers.
#2: Make Twitter Sharing Part of Your Work Flow
It’s easier to tweet more if it’s easy to select and schedule your links.
I use IFTTT to grab tagged articles from Feedly and schedule them with Buffer. Buffer is already configured to tweet these links when I’m available to answer any replies. Since Feedly is my main RSS Reader, I can keep Twitter stocked with the latest info with just a click of a button.
Spend a little time finding ways to make scheduling tweets part of your everyday activities. If you read a lot of blogs, I suggest adding them to Feedly to take advantage of the automation options i’ve described. You can also copy and paste article URL’s into a shared Google Doc. A team member can access the doc and schedule via Buffer or Hootsuite.
#3: Boost Blog Frequency
If content is the engine of Twitter follower growth then it makes sense to publish as much high quality content as you can manage.
Active Twitter users will read your content and retweet it. These retweets will entice their followers to follow you kicking off the process again when these folks retweet you. You can kickstart this viral growth unless you have new blog post content.
Also promote your new blog posts 2–3 times on that day they are published. Schedule them to hit your early AM and mid-afternoon followers. Experiment with adding another promotion tweet in the evening for people who read their feed after getting the kids to bed (like me!)
#4: Use Personality to Cut Through the Clutter
Add a little editorial to some of your outgoing tweets. Let your followers know if the content was exceptional in any way. Your followers will appreciate the info and use it to better organize their twitter reading list.
Your editorial will also catch the attention of people you retweeted. You’ll be amazed at how a little editorial can lead to a retweet of your content by appreciative bloggers.
#5: Cross Platform Promotion
Once a month, ask your email subscribers to follow you on Twitter. Do the same for LinkedIn and Facebook users. Although Twitter may not be their primary social platform they are likely to follow you on Twitter to cover their bases.
Remember to give these people a good reason to follow you by describing the benefit of following you. For example, let them know that Twitter is the spot to get “fresh and relevant information that they can use every day”
Got questions? You know what to do.
How to Resurrect A Dead Twitter Audience by Stan