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Why Smart Readers Prefer Dumb Bloggers

“Before the debate, Bush is concerned about the lectern; he’s worried about the room temperature and the lighting. Kerry is making the mistake of worrying about the issues.” –David Letterman

Late October 8th, John Kerry was flying high.  He had just smoked George Bush in the second presidential debate and had shown America the power of his superior grasp on public policy.  His performance was steady and packed with intellectual chutzpah.  Republican and Democratic pundits alike agreed that he was clearly the “smartest” candidate.

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How To Get Inside Your Reader’s Circle of Trust

Listen here Focker…This is the Circle of Trust. Right Now…you are OUTSIDE the Circle of Trust.

I can’t count how many times I have leveled this classic line From Meet the Parents at unsuspecting strangers, colleagues, and (potential) family members. It’s also amazing how The Circle of Trust brilliantly organizes the world into two camps; Them and Us.

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Why You May Need a Mohawk to Be a Spectacular Blogger

The other day, I got the shock of my life.

When I arrived home after a day of doing my thing, I spied my boys playing in the backyard pool.  With a big smile on my face I hurried to join them and to my horror – saw their freshly shaven…

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