The Piers Morgan vs. Tony Robbins Showdown (and the lesson it teaches about blogging)

Piers Morgan had his hands full.

Across from him sat the king of self-help, Anthony “Tony” Robbins.  Tony’s 6′ 7″ frame was folded into his chair and 110% of his energy was directed at Piers.

A bit shaken, Piers started with softball questions about Tony’s childhood.  Robbins absorbed the question and segued into his favorite topic – helping people achieve their potential.

Stymied, Piers focused on the abuse in Tony’s childhood.

Tony smiled and explained how the abuse in his childhood trained him to be a “Practical Psychologist”.  He went on to show how he used this tough training to help a quadriplegic learn to love life and his wife again.

Piers tried again with an edgy question about the role of government and what it should be doing for American citizens.

Again, Tony deftly redirected the question into a 5-point checklist on the promise of government and its opportunity to make a difference.  My wife leaned over and whispered, “I wish he were running for President”.

Piers had met his match.

You see, Piers Morgan’s job relies on a healthy dose of skepticism.  His brand is built on asking the hard uncomfortable questions.  CNN needs him to deliver the edgy interviews that accentuates the negative.  This is what the public wants and this is what Piers is paid to give.

If Piers Morgan penned a daily blog, I imagine it would be filled with cynical analysis of our leaders and a dubious outlook for our society.  I’m sure he would get attention in the short-term, but I doubt he would achieve Tony’s status.

Tony Robbins has become a multimillionaire and cultural icon by being positive.

Tony doesn’t rant.  He doesn’t attack his peers in thinly veiled opinion posts.  He just invests in people and helps them overcome the challenges in their lives.

Tony’s secret sauce is unbridled optimism.

Optimism – Is Exactly What Your Blog Needs

If you solve problems then you need to bear-hug optimism.

Optimism puts pep in your message and attracts readers to your cause.  Optimism gives your blog a glow that outshines the others who focus on the short-term attention offered by cynicism.

It’s hard to keep optimism at the core of your blog.  You’ll want to shout, rant and rave at the injustices around you.  It will be difficult to ignore the call of righteous indignation, but you must.

Your readers need to know that they get a healthy dose of empowerment from your blog.  Your readers should be able to bet on your unflinching resolve to be optimistic.

That’s how you succeed in blogging.

One Simple Optimistic Tip

What do you believe in?  What are your core values?  List ten.

Look at your list.  Is their at least one value that focuses on affirming and empowering others with raw unabashed optimism?  If not, then strongly consider doing what it takes to add it to your list.

Once you’ve finished your list of values, evaluate your blog through the lens of optimism.  Are you empowering your readers?  Which side of the interview table are you on – Piers or Tony’s?

Love to hear what you think about this.  You know what to do.

 

 

About Stan

Stan Smith is the Managing Director of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.