Who Else Wants an Unforgettable Blog?

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It’s a dog-eat-dog world out there, even in the blogging space.

I know I’m breaking the campfire rules of social media, but hear me out.

I know we are all supposed to be friends. We don’t compete. Yet the reality of blogging is that we are competing for attention. You might truly respect the other blogs in your niche, but your readers have to make hard choices with their time.

When they open their RSS reader, they have to decide to read you or your competition.

Now you might be thinking that I’m going to berate you with another “be awesome” or write “epic sh*t” diatribe.

Wrong.

Others have run a rut into that subject.

I’m going to ask you to something much simpler.

Even More Important than Your Headline…

It’s heresy, but I’m beginning to wonder if there’s a hidden secret to blog dominance that has been in plain sight.

It’s so easy that you might have missed it.

Switch back to your blog and look under your blog’s title. What does it say up there?

Yep, I’m talking about your tagline. What are you telling your visitors about your blog?

Here’s a few taglines from a few blogs that I follow:

  • Copyblogger: online marketing that works
  • Man vs. Debt: Sell Your Crap. Pay Off Your Debt. Do What You Love.
  • The Art of Nonconformity: Unconventional Strategies for Life, Work and Travel

I want you to notice something about these taglines. Each of them answers three important questions:

What is this blog all about?

Who will benefit most from reading this blog?

And why does this blog kick serious butt?

These taglines express the blog’s unique selling proposition (USP), and they are one of the secrets to propelling a blog from zero to hero.

The Funny Thing about Your Reader’s Brain

Our brains are hardwired to identify, categorize, and label everything we see. Blogs are no exception. A new visitor to your blog quickly looks for categorization clues. They want to know what you talk about, who you are trying to attract, and how you want to be perceived.

A well-crafted tagline is a direct way to slice through the clutter and lodge your blog in their cranium.

Look at my examples again…

What is Copyblogger all about? Online marketing, no doubt about it.

How about The Art of Nonconformity?

You get the idea.

The flip side is that if you are vague, too clever, or just plain negligent, you run the risk of being ignored. You’ll lose to the well-positioned blog every time.

How to Create Your Blog’s Tag Line

Every great blog tagline answers three important questions. I call them the Blog Holy Trinity.

#1 What is this blog all about?

#2 Who will get the most out of reading this blog?

#3 Why does this blog matter?

You might have noticed that I’ve added a brand spanking new tagline for Pushing Social. It’s Easy Blogging Tips for Busy People.

The tagline says that Pushing Social is all about blogging. It says that busy people who have little time to blog will get the most out of visiting. Finally, this blog matters because it custom designed to deliver the best blogging strategies.

You try. Tell me what you come up with in the comments below.  (I might even give you a few pointers!)

About Stan

Stan Smith is the Managing Director of Pushing Social a content marketing consultancy for aggressive, results-focused organizations.

17 thoughts on “Who Else Wants an Unforgettable Blog?

  1. Molly

    Hi Standford,
    I’m stumbling on this late…but I took you seriously and tried to take another look at my blog and make some changes to be more direct and helpful to others. Not that you cared to see it before, but What do you think?

  2. Pingback: Questions to Ask Before You Start Marketing |

  3. ShirleyWilson

    Thanks Stanford, I like really this practical tagline formula and I can’t wait to share it with my clients. I think I will also use it to make some adjustments to my own tagline too which is: “Inspiring Online Success the Social Marketing Way” for my blog: http://www.shirleywilson.com.

    I’m certainly open to any of your expert pointers you would like to provide :)

    Keep up the good work with your blog!

    Shirley

  4. MrsMoti

    Hi Stanford – just wanted to say I love how incisive you are here, and suspect this is a type of thinking that ‘s essential for mastery of the blogosphere. Am blogging as Mrs Motivator with tagline Your Best Self at Work. Hope you approve!

  5. Stanford Post author

    I just noticed that your tagline was gone! Yep bring it back – right away :)

  6. Stanford Post author

    Awesome. Wondering about the word “Prescribing” though…kind of a mouthful.

  7. Stanford Post author

    You’re welcome! I definitely think you are on the right path with your tagline revisions!

  8. Stanford Post author

    Hi there, how do you think your taglines measure up to the Blog Tagline Trinity?

  9. mutteringsandthings

    Started our blog about 2 months ago. MUTTerings and Things or Observations on this and that from the mind of a former MUTT.

    Our buisness tagline is ‘Unite,Elevate and Celebrate MUTTS’ which is our mission statement as well. We created the first all encompassing ‘breed’ for mutts and mixes, The GenChan. GenChan is short for the genetically challenged dog. A humorous twist on words but GenChans take it very seriously!

  10. ITMillennial

    Great perspective, thanks for this post! Lots of blog posts about creating engaging headlines exist out there, but it’s good to bring people a step back to take a look at one of the first things people see on a blog (runner-up only to the blog title).

    Thanks to your inspiration, I’m thinking of changing my tagline from “A Millennial’s perspective on and participation in enterprise IT management” to “Writing about corporate IT to save you the frustrating part.” My first tagline doesn’t have any “what’s in it for you” kind of content, and that’s definitely noticed now.

    Thanks for the great blog!

  11. Dr Geek

    Hi Stan; nae a bad wee post at a’, min (as we say in these parts ;-)

    I thought I’d share my tagline for my blog http://DrGolfGeek.com

    “Prescribing the Next Step For the Time-Starved Golfer”

    Now, just to get it out there more prominently ;-)

  12. Wittlake

    Stanford, I like the new tagline, it certainly hits on your trinity. It also points out just how much more work I need to do…

    While I talk about marketers becoming media companies, I still view my blog as a place to share my personal perspective, engage and learn from everyone else. As you point out, we are all competing for attention. Even if we are publishing purely for personal purposes, if our purpose includes engaging other people, you have to adopt a competitive mindset.

    Maybe its time to put a new personal marketing hat on, thanks for the “Social Push”!

    — @wittlake

  13. krenee76

    Hi Stanford,

    Okay, when I switched to the new design, some how my tagline: “Blogging Tips to help us all blog better” has disappeared. Now, you’ve got me all geared up to go and put it back or even come up with a new one. Yeah, perhaps it’s time to develop a new one – and yes, I’d love to get some pointers!

    I’m always pushing my clients to come up with a good tagline, and here I have totally neglected mine! Thanks for the reminder.

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