Why aren’t you owning it?

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A Guest Post from @Margie Clayman…

My friend @MayaREGuru (you may know her, and if you don’t, go find her) is a master at many things. One of those things is the use of hashtags to make exclamations on her point. One hash tag she uses a lot is #ownit. Owning it is one of those things that doesn’t really make sense until you realize how it is impacting you.

So, let’s talk about owning it.

You’re here for a reason, aren’t you?

You’re putting a lot of effort into this Social Media space right now. I can tell because you’re here at this site, at Pushing Social, a site that helps people who are serious get on top of their games. So why are you here? What are you hoping to take away? What are you hoping to learn?

Let me tell you a secret. What you need first, before any of the information here sinks in, is a grasp on what you are trying to do. That is what you need to own.

I’ll ask again. Why are you here?

I know that it’s hard to come to terms with what you are trying to do in this space sometimes. A few months ago, I told myself I was just here so I could learn how to “do” Twitter. I was just here so I could show our clients that we work with, “Hey, you can blog too.”

That wasn’t the whole reason why I came to this space though. I wasn’t owning what I wanted to do. I was learning a lot, but it was like learning details about how to go camping in the wilderness before you know how to walk. I didn’t have anywhere to put that knowledge I was gathering. I was gathering great bits of knowledge and then tossing them over my shoulder.

Why are you here? Are you here because you want to grow your business? Are you here because you want to become famous? Are you here because you want to be able to teach other people how to play this Social Media game? Are you owning the rationale behind all of this time you’re spending, or are you sheepish with yourself? Is your reason for being here on the tip of your tongue, but then you lose confidence in yourself and you feel like there’s no way you can reach your goals?

You need to own it.

The map and the compass

Owning your mission, owning your objectives, is like having a map. You have a starting place. You can plot stops along the way. You have a destination. Maybe you have a series of destinations – that happens a lot.

If you are coming here or to other sites and you aren’t owning what you’re trying to do, you are carrying a compass that will only tell you which way is North. It won’t tell you if you’re going towards your destination. How can it? You don’t know where to point it. How can you own that mission, that destination?

• Envision where you want to go

• Go to the AAA and get your information booklets. This can mean going to blogs, going to webinars, reading reading reading, and learning as much as you can!

• Talk to other people who have traveled that path. What are the pitfalls? What are the good hotels?

• Map it out. Plan it out. Set goals for yourself. Set benchmarks.

• Make your reservations, my friend. You’re on your way.

Think of us as travel agents

Still not sure how to get going? Still not sure how to own it? Talk to us about what’s standing in your way in the comments. We’ll help you tear those walls down and get you driving.

About Marjorie

Marjorie Clayman is passionate about integrated marketing, research, and helping people find their way in Social Media. Marjorie feels community may take the throne from content and/or context in the near future, and she wants to help you find yours. Marjorie blogs at www.margieclayman.com.

11 thoughts on “Why aren’t you owning it?

  1. Manish Goyal

    It’s a very great post. I have read all the comments also and the best one is of “The after 5 Edge”. Very well said buddy, you have to believe yourself and you should have a clear vision and an idea of what your are going to do/get. Web Design Company

  2. Michael Corley

    Hi Margie,

    I’ve read your post a few times and had a slightly different take than some of the other great commenters (and that may have more to do with what I do for a living), so I hope I’m not veering off the path a bit.

    As a real estate broker, I’m involved in helping people own it – a house, condo, whichever – and often advise those entering this new phase in their lives to “begin with the end in mind”.

    The social media roads traveled by newbies (like myself at one time) can often lead to nowhere (or to someone hawking a digital product, MLM opportunity or blogging software) and is, I believe, the number 1 cause for why so many people abandon twitter, blogging and other social media portals.

    Knowing where your going to me is the same as beginning with the end in mind – some goal, purpose, idea to reach and attain that offers fulfillment and accomplishment. And that opportunity exists in social media for anyone interested in traveling the road less traveled by so many – ENGAGEMENT!

    If I hadn’t read Stanford’s guest post at Copyblogger, I wouldn’t have found Pushing Social, and that means I wouldn’t have discovered #Tweetdiner, or met @MargieClayman or @REALChaseAdams. Meeting great guides on the road that leads to where you want to end up at has been my experience so far.

  3. Marjorie Post author

    Very well said, Anne. You absolutely need to know yourself and be okay with yourself before any of this other stuff can work. Of course, that’s a lot easier said than done :)

  4. Anne - InteliWISE

    One way to “Own it” is to know yourself first at the same time be yourself. You will never be successful in what you do if you don’t enjoy it and pretend to be someone you are not. Get enlightened through other people’s post, learn from them and ask for help if needed.

  5. sumner musolf

    “If you… aren’t owning what you’re trying to do, you are carrying a compass that will only tell you which way is North.” Talk about a resonating question.

    For this person, it’s about finding the crack to jar open a new way of doing business. Of having the collective own it altogether, rather than individuals owning the collective. Still trying to find the crack. Losing patience… will… resolve… focus…

    … thanks for sharing, Margie. An in-your-face inquiry with some real impact behind it.

  6. TheAfter5Edge

    Great article! If you’re not sure of where you’re heading and you’re not convinced that it will happen, how can you expect others to believe you? In anything you aspire to do, you have to be your biggest believer and supporter to begin with. You also need to be very clear in terms of your vision, objectives and goals. This is easier said than done for many, but it is crucial! It is the difference between getting to point B or remaining at point A!

  7. Marjorie Post author

    Thanks, Joe.

    Yes, it’s all about knowing what you are striving for. Just like in life. People can offer you advice till they (and you) are blue in the face. But if you are not ready to receive that advice, or if you are not in a place to act on it – it doesn’t really matter.

  8. Joseph Ruiz

    Solid advice Margie. Reminds me a bit of the recent chat where Best Buy was featured. One of the things that struck me was the comment they were guided by a compass not a map. I don’t believe that contradicts what you said we do need to have a plan. It speaks of flexibility and adaptation, both of which are very necessary here.

    I really respect the mentoring aspect where those who have more experience can help those with less. But the primary burden is on the one who needs help to reach out. I really appreciate the way you watch for those who are new and reach out a hand to help them along.

    Thanks for sharing.

  9. Chase Adams

    Great post Margie!

    One of the biggest problems I see a lot of ‘new’ social media folks running into down the road is that there are a lot of different people saying a lot of different things with no real substance to back it up.

    An interesting concept.

    P.S. I feel like I’ve heard questions with a very similar sentiment recently. :)

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