First, join The Content Toolbox to get access to the training video that accompanies this post. at my next free During the training, I’ll go into much more detail on many of the techniques you’ll read below.
The steps below are not “accepted” blogging tactics that have been worked to death by everyone else. These tactics focus on getting your reader to take an action and then following up with them to sell your product.
Last, this system works on autopilot. Set it up and watch it work. Over time it will get more effective at driving sells. I’ve tested these steps in multiple niches and it always does well. Your performance may vary depending on your niche and products.
Here We Go!
Step #1: Create Pre-Sell Posts
Pre-Sell posts answer questions that readers ask before committing to a purchase. These questions are “buy” signs that signal that a reader is thinking about clicking the buy button sometime in the near future.
Some of these questions include:
- How much does [your product] cost?
- What are the alternatives to [your product] and why is your offering better?
- What is the value of [your product] and is it worth the price?
Turn each of these questions into comprehensive, no-hype, blog post. Use the question in the headline of the post.
Write and publish as many of these posts as you can. Each one of them will get indexed and start working to bring you, new readers.
I spend time on how to write these Pre-Sell Posts during the How to Get More Sales In 30 Days With Blog Marketing Webinar. Click here to sign-up for the free webinar
Step #2: Build Your Email List
I’ll let you in on a secret. You will rarely sell a product directly from a blog post. Visitors aren’t thinking about making a purchase when reading and aren’t likely to pull out their wallet.
But, people buy products all the time from emails. Sending interesting emails with great offers is how I made almost 90% of my six-figure income.
You need to take every opportunity to get your reader’s email address. The best way to do this is to make a great free offer that is absolutely irresistible to your reader.
- A downloadable guide that gives an answer to a particularly irritating problem
- Online training via webinar, conference call, or Google Hangout.
- Resource links and tools
- A video course offering high-level information
- Popup: Yes, I know you hate popups, but your readers don’t mind a popup if it has great information. I like PopupDomination and OptinMonster.
- After-Post: Place your offer at the end of each post.
- Header: Place your offer directly below the header of your blog.
- Sidebar: Put your offer at the top (1st position) in your sidebar.
Step #3: Upsell Your Product on Follow-up Pages
Offer a low-cost information product (ebooks, special reports, videos) on confirmation or product delivery pages. These pages are often neglected but they are probably the most important sells drivers on your blog.
Your options include:
- Confirmation page when someone signs up for your free offer (Step #2)
- Pages that deliver a product (any page with a download link)
- Invoices delivered online. Add an offer to a complementary product with a good discount.
These are great pages to offer a product because your reader has already taken an action. Getting them to take a second action is much easier.
On these pages offer a product/service that is one-step up from your initial offer. For example, offer a $1 free report on a confirmation page for a free subscription.
Step #4: Get The First (Most Difficult) Sell
Research shows that getting people to purchase anything, even a .10 cent report drastically increases the likelihood that they will buy something else.
This means that your primary mission is to get the first sale. I encourage you to create an introductory offer that will motivate readers to buy. Once they have bought, follow-up immediately, by email, with a slightly more expensive offer.
Periodically send a extend a “starter” offer to your full email list. The goal is to find the buyers. Once you find them, follow-up with more valuable higher priced products.
Step #5: Use Landing Pages
Every link for an offer should send the reader to a landing page.
Landing pages are not posts; they are special pages that only have one call-to-action – the buy button! You don’t want navigation, links to other posts, or links to the other pages. Just a page that explains your offer and makes it extremely attractive to push the buy button.
I recommend using LeadPages. This software application makes it easy to create a professional, high-performing landing page in minutes without needing code or fuss with HTML.
Create a landing page for every product or service you sell online. A well-designed landing page can boost your sales with minimal work.
These 5-steps will give you an excellent start. But don’t stop there. View the video that accompanies this post. It is packed with information and will give you more ways to turn your blog into a sells machine.