2 | MAP
Every successful blogging effort starts with a detailed roadmap. For us, this is your Editorial Calendar. During the Map Step we develop an editorial calendar that:
- Aligns each of your blog posts with your overall marketing strategy
- Sets the cadence for your marketing and sales activities. Think of your blog as the drummer setting the beat for the entire organization.
- Shows how your blogging strategy delivers high-impact content consistently every week
- To start – a detailed 3-month Editorial Calendar with blog post topics, suggested headlines, and editorial deadlines.
- Each month – our content specialists will review and update your Editorial Calendar with new topics suggested by our team of writers.