I’m swinging for the fences with that headline. The 5 traits I’m about to share can be found in every top blogger personality, vision, and day-to-day game plan. In fact, the best bloggers consciously establish habits that strengthen these traits.
I will go a step further and say that your blog will fail unless you plant and nurture these traits in yourself.
The good news is that each of these traits can be learned. Some of them may come naturally, but to flourish each trait needs steady focus. Do the work and you’ll transform your blog and yourself into a rare and extremely valuable resource.
Here are the 5 Traits of Successful Bloggers
Trait #1: Curiosity
Blogging requires a river of interesting and relevant information. This means that you will need a steady source of interesting topics every month. Some bloggers attack this problem by setting up automated online curation systems to feed them idea starters. Others create topic lists with dozens of interesting topics that are later developed into posts. However, although these methods are useful they aren’t enough.
Being curious means that you are constantly trying to figure out the underlying foundations, the secrets, that make your subject fascinating. A curious bloggers asks:
- Why does this work?,
- What are the principles driving this subject?
- How can I explain this subject in a clear, concise, and interesting way?
- How can lessons learned in this subject be applied elsewhere?
The process of searching for these answers yields new ideas that turn into posts. Even more, this curious “deep dive” into a subject offers new and unique perspectives that attract and delight blog readers.
Trait #2: Courage
I’ve had a moment of perfectly rational fear before publishing every post. In the beginning this fear nearly paralyzed me. Now this fear barely registers, even though it is still there. I suspect everyone has a similar experience. Unfortunately, this fear kills many blogs before they even start. If you want to be a successful blogger or blog marketers you need to have courage.
Courage is the ability to act despite your fear. Fear doesn’t go away, you just decide to act anyway. So the post you haven’t published due to fear of ridicule gets published anyway. The blog you haven’t started because of fear is launched anyway.
Thankfully courage is a habit that can be learned and strengthened. The best way to attain it is taking action. Now.
Trait #3: Patience
Dig into the bio of most top bloggers and you will find that it took them years to become an overnight success. It took me 10 years to figure out how to make my first $1,000 online. Along the way, I created 3 blogs that all failed. I’m not unique.
Patience is the ability to follow a plan and put in the work without receiving positive feedback. Patient bloggers keep creating content that doens’t get comments, publishing special reports and ebooks that don’t get read, and building online audiences that don’t respond until…
- They uncover and refine their voice.
- They find a question that they can answer in a unique way.
- They master a skill that is rare and valuable.
- All the blogs they’ve written form the foundation of their unique approach.
- Previously ignored special reports and ebooks begin generating a nice side income
- And their audience can’t get enough enthusiastically sharing shred of content they can get their hands on.
Patience gets you to success. Patience carries you through the lonely nights pounding out another 700 word post. Patience insures that you don’t quit a week before you become an overnight success.
Being systematic means creating processes that create results. For example, I have a system for promoting my blog posts. This system has been refined over the last 4 years. It works every time. I’m currently creating a system for helping bloggers earn more money, attract more readers, and get better results from their blog. I have a handful of other systems that I’m actively evaluating.
I thought I was unique. Nope. Top Etsy, self-help, finance, fitness, and marketing bloggers are all systematic, some obsessively so. Regardless of the subject, they are building blog systems that deliver predictable results.
Like the other traits, you can learn how to be systematic. Unlike the other traits you will need a coach to show you how to create and implement your systems. The good news is that you’ll see a return from your efforts fairly quickly since most blogs “wing it” settling for sub par results for months before they shut down.
Make sure you don’t confuse systematic with methodical. Being methodical is the process repeating the same actions in a same way. We want airline pilots, doctors, and scientists to be methodical. Being systematic is a strategic approach, requiring you to look at the book picture and evaluate the system . I often tell my clients to be systematic first and then hire methodical staff.
It could take you hours to write your first blog post.
Some idiot troll will send you hurtful email.
It could be months before you sell your first ebook.
Regardless, being resilient allows you to see these events as something to learn from or ignore. Blogging is incredibly rewarding and effective. It’s relatively low-cost too. But blogs are stingy too. They only deliver a return to bloggers who can survive the rough patches.