Finally! Twitter woke up and realized that a two-step process for following your favorite blogger was one step too many.
Before today, you had to link to your Twitter.com page and hope your reader followed you from there. The horrible part was that you risked losing your reader when they were distracted by seeing their BFF in their Twitter stream.
With the new Twitter Follow Button, your readers can simply click the Follow Button and keep reading your blog. You can also choose to add your follower count for a social proof bump. Nice.
The new process opens up more opportunities for you to increase your Twitter followers by sprinkling the Follow Button strategically throughout your site.
Here’s 7 Nifty Places for Your Follow Button
- Top or Bottom of Posts: Get the party started by inviting your readers to follow you with one click.
- Sidebar: I spent an entire month trying to figure out how to make it easy to add follower numbers along with the Follow Button. Geez, I just had to wait a week longer to get an easy piece of code to put in my sidebar.
- E-mail Newsletter Confirmation Pages: New e-mail subscribers are a great source for new followers. Just place your new Follow Button on the “confirmation” page after they verify their e-mail subscription.
- E-mail Newsletter Template: I haven’t tested this yet, but consider including your Follow Button in your e-mail newsletter in the sidebar or just below your post titles.
- First-Time Commenters: I use a nifty plugin that redirects new commenters to a Thank You screen. Right, you guessed it. This is an awesome place to squeeze in a Follow Button.
- Product Landing Pages: Now that you won’t be shipping your readers to Twitter with every follow link, you can put the Follow Button on your landing pages. This is a great way to grow your audience while promoting your services.
- About Me and Author Bios: Make sure that curious readers get the opportunity to follow you directly from your About Me page. This is a natural fit for your new Follow Button.
Some Things to Watch Out For
It looks like the new button doesn’t work on secure pages. This means that putting the Follow Button on pages hidden behind a login is a non-starter for now. As with any shiny new tool, it’s also easy to get carried away. So don’t turn your blog into a “Follow Me” carnival. Strategically and tastefully consider where you want to get new followers.
Let me know how you plan to use the new Twitter Follow Button on your blog. Tell me what you think in the comments section below.