I wish I had thought of this gem but the credit goes to Simon Sinek the author of “Start With Why”, the most provocative book I’ve read all year.
The gist of the book is that great companies clearly articulate “Why” they exist. They spend as much time articulating their purpose as they do on the “what” and “how” they conduct business.
Three great examples –
Apple’s “why” is to help people “Think Different”, challenge norms, and inspire revolution. By the way, they also sell some nifty devices to help their revolutionaries do just that.
Toms purpose is to use innovative business models to reduce suffering around the world. Every purchase of Toms shoes buys a pair of shoes for a child in the Third World.
Martin Luther King was one of many civil rights leaders in the early 60s. He rose to prominence because he was one of the few leaders able to describe in breathtaking terms “why” his moral vision would prevail.
On the flip side –
HP and even Dell are getting eaten alive by the Apple juggernaut precisely because no one really knows “why” they exist other to make a profit.
Delta, American Airlines, and USAirways have been whooped by Southwest Airlines for decades simply because they can’t get their “why” right.
Once you get your head around the notion of “purpose” then it’s difficult to do business the same way. Case in point – blogging (you knew I would go there didn’t you?)
So…Why Do You Blog?
I’ve taken a sabbatical from blogging for the last month. I needed to recharge. But most of all, I needed to put my finger on why Pushing Social exists. Frankly, it took a while to find my answer.
It’s simpler than you think.
Pushing Social exists to change how people do business with one another. I believe that social is a disruptive force that will topple traditional hierarchical business nonsense forever.
It excites me to think how everyday people will use authentic, why-based communication to inspire and push beyond profit. Sweet right?
This blog is just a bully pulpit for me to inspire, coach, and lead. If you want to do the same for your organization then follow me.
How about you?
Why do you blog?
Before you tell me in the comments, keep this in mind. I’m asking “WHY” you blog not
• “What you blog about”
• “How you blog” or –
• “Who you blog for”
This question is uncomfortably personal. You may find that blogging is just one way you are achieving your “why”.
I have to warn you. You may decide that blogging is getting in the way of your purpose. Its feasible that you should be spending your time making better products, writing books, shooting video, giving speeches, traveling to the third world or quitting your job.
So take the plunge and tell me WHY in the comments below.