What is a blogging strategy anyway?
You’ve probably heard dozens of different maybe even conflicting thoughts on the definition. For our purposes, a strategy is an action plan that outlines how to achieve a defined goal. Your Blogging Strategy is an action plan that outlines how your blog will achieve your business or personal goals.
So why is a blogging strategy important – even critical?
I recently came across a haunting statistic that states that 95% of blogs are abandoned within 120 days and 60-80% of them are abandoned within the first month. This stat is several years old but my own experience points to its validity.
I believe that people abandon their blogs because they start without a plan. They “wing it” on crucial decisions like, the look of their blog, how they will promote the blog, and how the blog will earn an income. They listen to the social paparazzi and believe that somehow “hope” is a good strategy. Well at least in 2008, 95% of these folks were wrong – I doubt that has changed much.
You, my friend are different. You know that a good strategy is a powerful vaccine against a sick blog. So this weekend, I want you to revisit your strategy (or create a new one).
Follow these steps:
1. Describe why your blog exists.
Good reasons include:
- Demonstrating you have an audience to a book publisher
- Lowering your marketing costs by attracting readers with content
- Increasing sales by explaining your product’s value proposition
- Establishing your brand as an influencer and trusted thought leader
Be as specific as you can.
2. Describe your reader:
Describe why your reader wants to read blogs like yours. Again be as specific as you can about your reader’s motives and needs. If you are unsure, use a survey tool like Qualaroo or Survey Monkey to ask your readers why they are visiting your blog.
3. Find Digital Watering Holes
Identify where your readers are currently getting information. Are they on iTunes listening to podcasts, on Reddit up voting content, on Google doing searches, are commenting on a popular niche blog.
Your blog marketing plan will outline how you will attract readers from these digital watering holes.
4. Describe how you plan to turn readers into subscribers and customers
Readers are great. Subscribers and customers are better. How will you entice your readers to give you permission to email them? How will you turn those subscribers into enthusiastic customers? Get the How to Sell With Your Blog Brief if you are stuck.
Ok, grab your favorite beverage and give your strategy some thought. Of course, you can download the 7-Minute Blog Strategy to get more help. The form is at the end of this post.
Your strategy doesn’t have to be elaborate or perfect. It just has to be done.
Let me know how you do.
I thought Delicious, the bookmarking service was dead. Nope. In fact it still is a kick-butt tool for curating content and research.
Let’s say you want to write a post about foreclosures. Go to www.Delicious.com and type foreclosures into the search field. Delicious will show you a list of all the sites that others have tagged with “foreclosures”. These links have already been vetted by someone who was interested in the topic. This is a tremendous time saver.
You can also install the Delicious bookmarklet and start creating tagged lists of sites by interest. I’m doing this to keep track of sites for book research, special reports, and even as a reading list for my future Mastermind members.
I would love to hear how you are using Delicious in the comments.