What goals have you set for your blog?
You may have an objective, the ultimate destination for your blog, but this is different than your goals. For example, I’m in Atlanta to attend my niece’s first birthday party.
On Thursday, my objective was – “Get to Atlanta, GA.”
My goals were: Arrive on time for my flight. Get a rental car at the lowest price possible. Navigate my way from the Airport to my sister’s home without getting hopelessly lost.
My goals helped me evaluate my progress toward my objective.
This weekend, write down your blog’s objective.
Great blog objectives include:
- Get 10,000 unique visitors per month
- Sign-up 2,000 subscribers for your newsletter
- Get 10 blog-related leads per month
I want you to notice two criteria for objectives:
1) Specific: You need to know when you’ve arrived at your destination.
2) Relevant: Your objective should relate to your overall business or personal goal. For example, getting 10, unique visitors could demonstrate to a publisher that they should offer you a book deal.
Once you have an objective, figure out the milestones for achieving your objectives. These milestones are your goals.
Let’s assume that your goal is attracting 2,000 subscribers. Your goals would be:
- Create an Expert product to give away for free in the next 7 days
Set-up your email service to collect subscriber names in the next 3 days
Work with a designer to create an attractive optin form that can be used in your sidebar and belo every post.
Configure Google Analytics to track reader to subscriber conversion.
Write a post that promotes your expert product and the benefits of being a subscriber.
Each goal moves you closer to your objective.
Ok, now it’s time to get it done. Determine your objectives and lay out your goals. Share your progress and thoughts in the comments. I love hearing from you.