I have a little secret. I am a professional copywriter. People pay me to write long salesletters, video scripts, and direct mail. It’s been a side business that’s paid for family vacations, new iPads, and my insatiable obsession with largemouth bass fishing.
When I first started writing, a mentor told me to “enter the story” already being told in the customer’s mind. This advice has been worth tens of thousands of dollars. Its logic is simple. You can’t change your customers mind, you can only show them how your product fits with what they already believe.
The same advice applies to blogging. You should understand your customer’s internal story and write from their perspective. The challenge is knowing the customer’s story. My favorite way to hunt for clues is to do a little keyword search at Google.
Google has a free keyword tool that will tell you how many times people have searched for a specific term and other words similar to it.
For example, I typed in Garage sale and got a list of 100 garage sale related terms and the number of world-wide searches and (this is cool) local searches.
If wanted to create a blog about garage sales, I would look at this list and pull out terms like “how to garage sale” (823,000 searches), “where to find garage sales” (673,000 searches), “garage sale pricing” (14,800 searches), and “garage sale signs” (12,100 searches).
I also would see that “garage sales” and “yard sale” are interchangeable, which opens up new blog title possibilities.
Looking at these terms also shows me the the person considering a garage sale has an internal story that sounds like “I want to have yard sale but how do I do it. How to people find garage sales? How much should I charge for that old monitor screen? What should I put on my garage sale signs?”
Build a blog or a blog post series around these questions and you have a guaranteed winner.
Your weekend assignment is to enter your blog’s subject into the Google Keyword Tool. Go through the list and piece together your reader’s internal story. Tell me how you do in the comments.
WordPress has a built in feature that will help promote your blog posts. When you write a new post, WordPress will automatically notify any site update service you choose. For the longest time I just had the default service rpc.pingomatic.com entered.
Recently I came across a list of over 600+ additional sites to the list. You can download it here.
My non-scientific check showed about 50-75 new visitors per day since I added the new ping locations.
How to Sell More With Your Business Blog
Can you sell products with your blog? Heck yes. I wrote a detailed guide to show you how. Get the detail here…[businessblog]