Last week, I talked about Blog Strategy and I’ve received some excellent questions about the topic. The most popular question is:
“How does my blog strategy help me earn more from my blog?”
This is an excellent question because it reminds me that an excellent blog strategy is built on a business model. A business model is an explanation of your customer, the customer’s problem, how you solve it, and how the customer pays for it.
There are many excellent approaches to building your business model.
My favorite, The Lean Startup model articulated by Eric Ries is practical and straightforward.
The Business Model Canvas explained in Business Model Generation by Alexander Osterwalder and Yves Pigneur works well also.
The point is to figure out your business model before you tackle your blog strategy. Let me warn you. You’ll resist this exercise because it seems to take the “passion” and spontaneity out of blogging. But, understand that blogging is fun, powerful, and lucrative when it’s earning money instead of draining your time and bank account.
So today, work on your business model. Ask yourself:
- What problem does my product or service solve?
- Who has that problem? Are they willing to pay for your solution?
- How does this customer search for solutions to their problem?
- How will they pay for your service?
From here, you can revisit your blogging strategy. But, now you’ll have a clearer picture of how your business serves customers and makes money. You’ll also have a better perspective on how your blog can appeal to future customers and educate them on your solution.
A quick way to get some Google love is to create a content page around a single topic. I’ve done this for the Blog Mastery Series. It helps with Google AND makes it easy for people to find all the posts in a single category.
The sticky part is listing all posts from one category on a page. You can manually add a link to the page when you publish a new post but that can be a hassle, especially if you have dozens of posts to add. Also you want this page to be automated so that it adds new posts to the page without your intervention.
Thankfully there’s a WordPress plugin that makes this whole process super easy. It’s called “Display Posts Shortcode” and you can find it here.
The plugin uses a simple shortcode to easily embed a list of posts into any page or post. This is how I maintain the list on the Blog Mastery page.
After installing the plugin, pick a post category and add the right shortcode on your page. The code for the Blog Mastery page looks like this:
display-posts category=”blog mastery” order=”ASC” posts_per_page=”52″
(Note, you’ll have to add brackets to the shortcode for it to show up on your page. I didn’t do it here because the shortcode would have listed every post in the blog mastery series!)
This shortcode pulls 52 posts from the blog mastery category, lists them in ascending order. I set it to grab 52 posts so that I don’t have to worry about it until next year, since I publish a new blog mastery post every week.
That’s it. I love plugins like this. Check it out and let me know what you think