Every day there is a new “must do” B2B content marketing tactic you need to add to your growing list. Here’s how to identify what works and align your strategy with your time and resources. “Screw it. I’m done.” I saw this coming. My client, a marketing manager at a mid-sized B2B company, was overwhelmed… [Read More]
Effective B2B content marketing plans have the full support of the CEO and leadership team. Here’s how you woo a skeptical CEO. Last week, we left our content maven sitting in front of a hostile CEO. He, like all CEOs, wanted to know that the content budget was well spent. I’ve seen marketers write-off the… [Read More]
B2B content marketing success is hard to define, especially when your boss is looking for answers. It’s 9:30 AM on a Monday. Like most weeks, you clutch your Starbucks Americano in one hand and last month’s content performance report in the other. You settle into the slightly squeaky chair that always seems to be the… [Read More]
Are you frustrated with B2B content strategy advice that assumes you are the leader of a well-staffed content marketing team? The Content Marketing Institute’s latest B2B content strategy study revealed that 55% of companies have a small (one-person) content marketing team responsible for serving the entire organization. So 1 out of 2 B2B businesses has a… [Read More]
Get the 7 ingredients you need to create high-quality B2B content.
Speed is a competitive advantage. Usually, the organization that can execute the fastest gains a competitive edge. However, content marketing is a complex strategy to execute and it’s easy to overlook important elements. Here are 7 areas where it pays to go slow now so that you can fast later: Understanding Your Audience’s Needs All… [Read More]
Are you worried that your content marketing and social media plan aren’t delivering the leads your sales team needs to meet their objectives? With 65% of marketers like yourself focused on lead generation as their top priority, unraveling how social media creates sales is critical. Today, we’ll discuss how social media drives lead generation and… [Read More]