Are you frustrated with B2B content strategy advice that assumes you are the leader of a well-staffed content marketing team? The Content Marketing Institute’s latest B2B content strategy study revealed that 55% of companies have a small (one-person) content marketing team responsible for serving the entire organization. So 1 out of 2 B2B businesses has a […]
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Speed is a competitive advantage. Usually, the organization that can execute the fastest gains a competitive edge. However, content marketing is a complex strategy to execute and it’s easy to overlook important elements. Here are 7 areas where it pays to go slow now so that you can fast later: Understanding Your Audience’s Needs All […]
Are you worried that your content marketing and social media plan aren’t delivering the leads your sales team needs to meet their objectives? With 65% of marketers like yourself focused on lead generation as their top priority, unraveling how social media creates sales is critical. Today, we’ll discuss how social media drives lead generation and […]
The marketing world is divided into two camps: Brand “Haves” and “Have-Nots” Global brands have substantial financial resources which grant them access to creative superstars and global distribution platforms. Small & midsized companies make do. Some manage to create cohesive brands but wither in obscurity lacking the capability and resources to spread their story. Worse […]
I told a friend the other day that the gee whiz” days of social media are over. Several years ago, mentioning Facebook in a complete sentence was all the proof you needed for a hefty budget. Now, marketing professionals are looking at their campaigns and asking “Is social media a fit for our business?” I […]
Are you hitting your marketing goals? Are the initial reports showing that your product is getting into the hands of your best prospects? Is your marketing plan working? Tough questions that require clear-eyed focus and honesty. If you answered no to these questions then keep reading. After twenty years in the marketing trenches, I’ve refined […]