A blank screen is pretty daunting. On-Demand Creativity isn’t easy or fun for most. However it isn’t an insurmountable challenge. In fact, I believe most people are fantastic blog writers. The problem is getting started. Let’s see what we can do about that.
Refining Your “Point of View”
You process the world through a specific set of mental filters. I’m an African-American, Born Again Christian, with strong progressive political opinions and a love for capitalism. (Yep, I’m a piece of work) My point-of-view is shaped by this mental filter.
The “trick” to being a successful blogger is figuring how to embrace and trust your point-of-view. If you blog for a business, then you need to embrace and show your organization’s culture. I find that creatively challenged bloggers are struggling to reconcile their point-of-view with “best practices”. This conflict saps their creative energy leading to “blogger’s block.”
What is your Point Of View? Are you “selling out” to best practices and community norms? Blogging is an exercise of individualism. You’ll be creative when you show readers your backbone.
By the way, readers love a strong point of view. They hate wishy-washy, middle-of-the-road, meal toast opinions. Really the only one holding you back is your own inner-critic. The same goes for business blogging. Boring corporate blogs reflect a boring corporate culture. Fix the culture first.
Being an Editor “Compile, Categorize, and Comment”
Free yourself from the tyranny of “blog original content”. The original content mantra says that the best ideas are unique. I agree but blogging isn’t solely about creating original content. Many times all you need to do is comment on what’s already making news in your niche –
Think about it this way:
What happens during a conversation with your best friend? I’m going to guess that you spend hours applying your point of view to the world. You mention a topic (i.e. Jodi Arias) and offer your editorial. Your best friend loves this because they want to get your take on the world.
Think of your reader as your best friend. Now, compile several interesting topics, categorize them into easy to understand groups, and comment on them.
For example, a photography blogger would compile a list of topics around DSLR cameras, point and shoot techniques, and the latest camera lens offerings. Next they categorize them into three broad groups, Camera Types, Techniques, and Equipment. Next the grab the latest news and conversations in these three areas and provide their point of view. The photographer becomes the editor for their niche.
Add a unique and authentic point of view and you have a very interesting blog. Remember the key ingredient is your point of view.
Op-Ed: Lend Your Voice to the Debate
If you are still struggling, consider creating an Op-Ed on the most popular topics in your niche. Your posts would lead with a summary of the topic, a quick review of each side of the debate (if there is one) and end with your point of view.
How do you cope with Blogger’s Block? How do you get inspired and jumpstart your creativity?