I’m going to revise this commandment slightly to “Thou Shalt Create Every Day.”
As a writer, I have a natural bias towards using text to communicate. But, you might not be comfortable with writing. That’s fine. Record audio, shoot a video, snap a photo, create a presentation; it’s up to you. The point is to create something of value for you and your readers every day.
The second critical ingredient is creating every day.
The goal is to get good quick. Getting good requires practice. In this case, I want you to deliberately practice writing or creating other types of content at least once a day.
I’m setting the bar low, just write 200 words a day. A funny thing will happen, most times you’ll write a complete post. Once you get the engine running, it’s very difficult to stop.
You’ll love my next suggestion.
That’s right, don’t even try to write something worth reading. Can you guess why I’m suggesting this?
Yep…writing crap turns off the censorship angel sitting on your shoulder. Every time that perfectionist inner voice pipes up, say “I’m just writing crap.”
Many times I start off my post by literally typing
“Blah, blah, you know, I’m thinking, you know what, I want to….”
In about 30 seconds, my nonsense rambling organize into coherent ideas, and soon the ideas turn into paragraphs.
The “Write Crap” method jumpstarts your creative process. The same applies for any other type of content.
Important: Don’t you dare publish crap or something that you threw together. Your readers will (and should) punish you by deserting your blog. Quantity never trumps quality.
Wait a Day
Finally, I strongly suggest you don’t publish what you’ve written until the next day.
I don’t care if you’ve written pure gold – wait 24 hours. The extra day allows you to revisit your content and edit it with ruthless efficiency.
Remember that this commandment is about creating every day.
I’m not saying that you should publish every day. Separate the two tasks. Writing is about practice and mastery of your craft. Publishing is about promoting your work and attracting readers.
That’s the end of the sermon.
We’ve covered all the commandments. I’ve created a page with links each post discussing the commandments. Click here to check it out.