Or as Seth Godin would say – “Ship it.”
I usually get in trouble for this dogmatic stance but I’m right. Here’s why:
Average Writers Become Great Writers By Writing Often
There are many prescriptions for writing better blog posts. Some say write long posts. Other’s advocate short posts. Some insist on following templates. Still others believe that you should write when the whimsy hits you.
I’m a simple midwest boy that likes simple things. I’ve discovered that you tend to get good at what you do often. People will read great posts. You need to write more to learn how to craft them.
The Best SEO Is Frequent Publishing of Quality Posts
Google rewards quantity, quality, and consistency. Publishing every once in a while doesn’t work. Publishing crap every day doesn’t work. Publishing excellent posts once a week seems to work “just right”.
Examine your posting schedule If your blog is not attracting visitors from the search engine. One culprit could be a light or schizophrenic posting schedule.
Readers Appreciate Consistent Publishers
Your readers are looking for helpful stuff on a predictable basis. I bet you’ve noticed that my posting has become less frequent. Some of you have contacted me to ask why. Makes sense, you and I have an implicit agreement. You’ll hang out at PS if I keep the posts coming. Your readers are looking for the same from you.
The “Viral Fairy” Smiles on Prolific Bloggers
Forgive me if this seems obvious but the best way to write a viral post is to write a lot of posts! Each new post increases the probability that mysterious mechanics of viral popularity will tilt in your favor. Its tough to have a viral post if you only write 12 posts a year.
Should you chase after the Viral Fairy? Nope, but you can increase the chance of her looking your way.
Influencers Want to See Your Portfolio
I often get guest posting requests. Before considering a post, I visit the requesters blog. I’m looking for two things – expertise and dedication. I almost always prefer to publish posts written by people with a body of work. Other “Influencers” feel the same way. They’ve spent a great deal of time and energy building their audience and they want some evidence you’ve done the same. While quantity doesn’t reflect quality having a steadily growing archive of well-written posts is incredibly attractive to influencers.
The usual caveats…
I’m not advocating publishing for publishing’s sake. No. Write with a purpose.
I’m not advocating a rigid weekly posting schedule. But, I do believe it is a useful goal.
I’m not joining the frequency debate. I don’t really care how often you post as long as your quality and frequency steadily increases your readership.
I don’t believe in writer’s block. I do believe in “thin topics” that can’t support steady content creation.
I absolutely believe in writing the best quality post you can every time.
I love “shipping”. Timidity, fear, procrastination, or laziness can’t be dressed up and passed off as perfection. Publish the darn post.
What Do You Think?
Is it still tough for you to post weekly? What are you challenges?