Building a successful blog is like baking the perfect cheesecake.
High quality ingredients, the proper recipe, and attention to detail insures a good result. One point that trips up bloggers is discovering the “proper recipe.” Questions like – What blogging tasks are most important and when is the best time to complete them?
In my new brief – How to Sell with Your Blog, I outline a simple 6 step process for creating a blog that sells. Follow the steps and you’re 99% closer to getting great results. Surprisingly, I’ve learned that the hard part isn’t creating the “recipe.” The tough part is following the recipe and systematically doing everything required to achieve your blog’s objective.
I’ve found that creating and following a weekly checklist of “essential” blogging tasks keeps me focused and organized. I have a checklist for blog design, blog marketing, and blog sales. Each checklist has about 7 items that I religiously complete every week.
My blog marketing checklist includes:
- Review keyword list and add new ones as needed
- Add search engine friendly keywords to each blog’s description, title, and photo alt-tags.
- Promote each post on LinkedIn, Facebook and Twitter, with unique “teasers” for each platform
- Connect with one “Fan” and find ways to help them
- Connect with two clients and find ways to help them
- Draft one guest post (not always published)
- Draft one piece of content to give away to subscribers and readers
I know that completing these tasks will keep PS on track. This process has worked, contributing over 20,000 new readers every month.
What does your blog checklist look like? Do you have one? If not, sit down and create it now.
About 15 months ago, I made a terrible mistake. I got it in my head that I didn’t want to collect a person’s first name when they signed up for any of my content. Horrible mistake.
I forgot a simple marketing truth. The most fascinating word to any reader, prospect, or customer is – their own name! I instantly saw an increase in email open rates and click throughs when I began collecting and using people’s names in my marketing.
(Note, I still just ask for email for blog updates via email because I will never market anything to this list. Update subscribers just want the blog posts.)
So take a look at your forms and add first name to the fields. What about “last name”? Collect it if you will use it. As a rule, only collect what you will lose. So if you are planning to using direct marketing via snail mail, then ask for address. But be smart about it. The more you ask for the less conversions you’ll get.
This week I published my How to Sell With Your Blog brief. It’s a “brief” because it’s a streamlined, “cliff’s notes” version of the my 30-page Expert Guide by the same name. You can download your free copy here.
Have an awesome weekend!