Are you frustrated with B2B content strategy advice that assumes you are the leader of a well-staffed content marketing team? The Content Marketing Institute’s latest B2B content strategy study revealed that 55% of companies have a small (one-person) content marketing team responsible for serving the entire organization. So 1 out of 2 B2B businesses has a […]
B2B Content Marketing Articles For Marketers Who Need To Attract More Leads in Less time.
B2B content marketing focuses on creating and distributing relevant information to acquire leads and generate sales. B2B Businesses with a well-articulated and designed content marketing strategy will attract leads at a lower cost, be able to sell their products at a premium, and close sales in less time.
To work, your B2B content marketing plan needs to rely on smart B2B social media tactics, high-converting landing pages, and a systematic process for identifying new topics.
B2B Content Marketing's Role in the Overall Marketing Strategy
Your marketing strategy provides a blueprint for identifying a target audience and communicating a succinct and memorable value proposition. Content marketing works to pre-sell your product by demonstrating your willingness to help your customer which creates trust in your brand. High performing content marketing plans targets the opinion and consideration phase of your buyer's decision-making process
Who Can Use This Information?
We've created a 3-Step B2B Content Marketing framework that makes it easy for marketing leaders to successfully deploy an effective strategy.
Speed is a competitive advantage. Usually, the organization that can execute the fastest gains a competitive edge. However, content marketing is a complex strategy to execute and it’s easy to overlook important elements. Here are 7 areas where it pays to go slow now so that you can fast later: Understanding Your Audience’s Needs All […]
The marketing world is divided into two camps: Brand “Haves” and “Have-Nots” Global brands have substantial financial resources which grant them access to creative superstars and global distribution platforms. Small & midsized companies make do. Some manage to create cohesive brands but wither in obscurity lacking the capability and resources to spread their story. Worse […]
Are you hitting your marketing goals? Are the initial reports showing that your product is getting into the hands of your best prospects? Is your marketing plan working? Tough questions that require clear-eyed focus and honesty. If you answered no to these questions then keep reading. After twenty years in the marketing trenches, I’ve refined […]
Is your B2B content working hard enough? Use these 3 questions to diagnose your content’s effectiveness: Can you attribute closed sales to specific content? Do you regularly reference content when meeting with new prospects? Does your content generate a growing number of qualified leads? Top performing content teams can assign a value to each piece […]
I used to love blog photos. I relied on them to make my blog stand out back in 2012 when Pushing Social was struggling to gain traction. I picked photos that were outrageous, striking, and professionally done. Over the years, I’ve continued to dutifully place a great photo. But I, like most, began to hate […]
I have an another full-time job that most people don’t know about. I’m the Executive Pastor of my church – Monroe Nazarene. I work 8 or so hours with Pushing Social clients, have dinner, hangout and recharge, and work another 4-5 hours as a Pastor. My job as a pastor has taught me to always […]