Every day there is a new “must do” B2B content marketing tactic you need to add to your growing list. Here’s how to identify what works and align your strategy with your time and resources. “Screw it. I’m done.” I saw this coming. My client, a marketing manager at a mid-sized B2B company, was overwhelmed… [Read More]
B2B Content Marketing Articles For Marketers Who Need To Attract More Leads in Less time.
B2B content marketing focuses on creating and distributing relevant information to acquire leads and generate sales. B2B Businesses with a well-articulated and designed content marketing strategy will attract leads at a lower cost, be able to sell their products at a premium, and close sales in less time.
To work, your B2B content marketing plan needs to rely on smart B2B social media tactics, high-converting landing pages, and a systematic process for identifying new topics.
B2B Content Marketing's Role in the Overall Marketing Strategy
Your marketing strategy provides a blueprint for identifying a target audience and communicating a succinct and memorable value proposition. Content marketing works to pre-sell your product by demonstrating your willingness to help your customer which creates trust in your brand. High performing content marketing plans targets the opinion and consideration phase of your buyer's decision-making process
Who Can Use This Information?
We've created a 3-Step B2B Content Marketing framework that makes it easy for marketing leaders to successfully deploy an effective strategy.
Effective B2B content marketing plans have the full support of the CEO and leadership team. Here’s how you woo a skeptical CEO. Last week, we left our content maven sitting in front of a hostile CEO. He, like all CEOs, wanted to know that the content budget was well spent. I’ve seen marketers write-off the… [Read More]
B2B content marketing success is hard to define, especially when your boss is looking for answers. It’s 9:30 AM on a Monday. Like most weeks, you clutch your Starbucks Americano in one hand and last month’s content performance report in the other. You settle into the slightly squeaky chair that always seems to be the… [Read More]
Are you frustrated with B2B content strategy advice that assumes you are the leader of a well-staffed content marketing team? The Content Marketing Institute’s latest B2B content strategy study revealed that 55% of companies have a small (one-person) content marketing team responsible for serving the entire organization. So 1 out of 2 B2B businesses has a… [Read More]
Speed is a competitive advantage. Usually, the organization that can execute the fastest gains a competitive edge. However, content marketing is a complex strategy to execute and it’s easy to overlook important elements. Here are 7 areas where it pays to go slow now so that you can fast later: Understanding Your Audience’s Needs All… [Read More]
The marketing world is divided into two camps: Brand “Haves” and “Have-Nots” Global brands have substantial financial resources which grant them access to creative superstars and global distribution platforms. Small & midsized companies make do. Some manage to create cohesive brands but wither in obscurity lacking the capability and resources to spread their story. Worse… [Read More]
Are you hitting your marketing goals? Are the initial reports showing that your product is getting into the hands of your best prospects? Is your marketing plan working? Tough questions that require clear-eyed focus and honesty. If you answered no to these questions then keep reading. After twenty years in the marketing trenches, I’ve refined… [Read More]