Get the 7 ingredients you need to create high-quality B2B content.
Get the B2B Social Media Marketing Resources You Need To Grow Your Business
Creating and executing a comprehensive B2b social media marketing strategy for your business is critical for building a competitive advantage.
At Pushing Social we believe your social media strategy is the foundation for efficiently reaching your target audience. B2B social media plans are unique because they must address a longer sales cycle, complex products, and in many cases a consultative sells approach. Each of the b2b best practices we'll share with you understands your unique task and gives you relevant solutions.
B2B social media plans are unique because they must address a longer sales cycle, complex products, and in many cases a consultative sells approach. Each of the b2b best practices we'll share with you understands your unique task and gives you relevant solutions.
Where Does B2b Social Media Fit In the Overall Marketing Strategy?
Our approach recognizes that social media is primarily a content distribution platform. As such, many of the best practices used for smart media planning can be applied to Facebook, Twitter, LinkedIn and other platforms. Of course, the ability to engage with prospects via b2b social platforms like LinkedIn is important but not critical to the strategy. Based on this approach, we focus more time helping you extend your current media strategy with social advertising options.
Who Can Use This Information?
Our approach works best for growth-focused startups and mid-sized businesses that sell primarily to other businesses. Marketing leaders including CMOs, marketing vice presidents, and marketing directors will find our strategic approach helpful.
What's Inside Our B2B Social Media Marketing Library?
We've compiled our best b2b social media strategies, templates, examples, case studies, and best practice articles. Each of the articles will give you practical advice and tools that you can use today.
Are you worried that your content marketing and social media plan aren’t delivering the leads your sales team needs to meet their objectives? With 65% of marketers like yourself focused on lead generation as their top priority, unraveling how social media creates sales is critical. Today, we’ll discuss how social media drives lead generation and… [Read More]
I told a friend the other day that the gee whiz” days of social media are over. Several years ago, mentioning Facebook in a complete sentence was all the proof you needed for a hefty budget. Now, marketing professionals are looking at their campaigns and asking “Is social media a fit for our business?” I… [Read More]
I’ve decided not to attend social media conferences for a while. The issue isn’t the conferences, it’s the people. Frankly, I have too many “Shallow Hal” moments. True story: during the last conference we attended, Laura and I buddied up to talk to folks in the designated networking area. We corraled a social media celebrity… [Read More]
Twitter turned off tweet counts. They said the feature taxed their infrastructure. They asserted that tweet counts weren’t a true measure of popularity or impact. So, poof, Tweet buttons all over the Web were stripped of their digits. Content publishers watched their most important social credibility measure disappear. I waited and hoped that Twitter would… [Read More]
Creating stellar B2B content is tough but essential. That’s a good thing, because content marketing will cease to be valuable the moment it becomes easy. Tough strategies create profitable competitive advantages. So, quit whining about how hard it is to create content and start solving the problem. It’s most helpful to tackle this B2B content… [Read More]
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