I’m not dead. I haven’t gone out of business. I’ve been thinking, creating, and retooling. Blogging wasn’t the highest, best use of my time so I did the unthinkable (at least for me). I stopped writing and took a blogging hiatus. It’s the best thing I’ve done since starting Pushing Social. During my 6 months… [Read More]
What is Business Blogging?
Business blogging is a content marketing tactic focused attracting customers with relevant and interesting information. With blogging, your business creates a storehouse of content that helps customers understand your story, approach, and most importantly how you can help them solve their problems.
Although we use terms like "blog" and "post", your business blog content is not thin, spurious, diary entries. Each of your posts must be professional, high-quality, articles that reflect the value you offer to customers. Think of your business blog posts as independent sales representatives that work to attract strangers and subtly turn them into leads and customers.
Where Does Business Blogging Fit In Your Marketing Strategy?
Start with a marketing strategy that should detail your customer segments, value proposition, and channels for communicating your value proposition to customers.
Content Marketing is a strategic approach that turns your story into information that is so good that customers would be willing to pay for it. Blogging is a tactic for distributing your content. Business blogging, to work, must be an element of a broader content marketing plan that is anchored in a comprehensive marketing strategy.
Who Should Use Business Blogging?
Business blogging works well for both consumer and business products. On Pushing Social we focus on organizations planning to use blogging to sell products and services to a business audience. From a strategic level, CMOs and C-Level leadership can use our 3-Step Content Marketing Strategy framework to use blogging to support the overall marketing plan.
Over the last few months, I’ve been rethinking how we do business at Pushing Social. We’ve made some big changes that I’ll tell you about in a few weeks. We’ve also been working on an answer to an important question. “How does a business change the world?” We’ve been talking about content marketing, blogging, social… [Read More]
There’s a Febreze commercial that asks, “Are you nose blind?” Nose blindness happens when you’ve spent enough time in a smelly environment that you lose the ability to tell that it stinks. We have a Golden Retriever that smells, well you know, like a dog! Whenever we plan to have someone over to visit, we… [Read More]
We’ve flirted with breaking-up with email entirely. Google and other email providers’ relentless eradication of promotional email has taken its toll on our email initiative. Keeping our emails visible required hours worth of work. Even when our tactics were successful, a change by Gmail would drive us back to the drawing board. So, yes, we… [Read More]
February is here (this year is already flying). Your numbers are down, not by a seasonally acceptable margin, but by a large panic-inducing percentage. What should you do? First, be careful of a wild shift in your content strategy that may sink your ship faster. It’s natural to lurch the strategic pendulum in the wrong… [Read More]
Unique, interesting, and relevant ideas are a business blog’s oxygen. Increasingly, I’m seeing general interest blogs getting beat by small and nimble blogs who find creative ways to identify new topics. It’s not enough to simply write about Pinterest photo tips ad 3x a week. Readers are demanding content that offers unique value. The… [Read More]
You probably haven’t heard of Matt Cutts but I’m sure he’s influencing at least a small portion of your online marketing strategy. Matt is the head of Google’s Web Spam team. His team finds new ways to keep bots, splogs, spammers, and other nasties out of Google’s search results. He’s the most knowledgeable source of… [Read More]