Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills.
His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention. Snow list highlights people who have the ability to create connections between just about anyone. These folks sit at the nexus of the 2 degrees of separation.
While reading I opened another tab and pulled up Ankur Jain’s Twitter profile. I expected to see tens of thousands of adoring followers. Nope. He has 2,381.
Perhaps he was an anomaly. I looked up Jessica Matthews, who received high praise from from Former President – Bill Clinton:
“If ever there was an innovator, she’s it.”
Her Twitter hovers around 945 followers.
The most influential person on the list, Mitch Kanner, the freakishly connected super networker doesn’t even have a Twitter profile.
Something’s up. Take a look for yourself.
|#||Super Connector||Twitter Followers|
|14||Jessica O. Matthews||945|
|15||Mitch Kanner||No Twitter Profile|
Does The Size of Your Audience Really Matter?
Don’t misunderstand me; these 15 amazing people are incredibly connected. But the popular signs of influence doesn’t apply to these folks.
They are connected because of the non-digital, traditional, investment they’ve made into their rolodex. They’ve built their network by helping others and finding unique ways to bring value to their relationships.
Twitter, Facebook, and LinkedIn have a tough time capturing this value. That’s why many popular social media rockstars have a difficult time connecting with people outside of a very small group of followers.