Thanks @bhorowitz for inspiring this post.
White-hot impatience is the key to propelling your blog to the head of the pack. Just like Dale Earnhardt Jr. picking his way through the pack to the lead, you need urgent fury to get your blog noticed.
This won’t sit well with the “easy-does-it” crowd. Frankly, if you have 3 years to sneak up on success, then you probably should stop reading Pushing Social forever. If you have important things to do, then your blog has to have sharp elbows, a loud voice, and Lady Gaga’s instincts for capturing the moment.
Peaceful convos by the Twitter campfire won’t do.
You’ve gotta be a wartime blogger.
In Ben’s excellent post, he talks about the difference between a peacetime and a wartime CEO. The analogy holds for bloggers too.
Peacetime CEOs guard the status quo. They deliver predictable growth. Blue-chip investors sleep soundly knowing they are at the helm. These CEOs prize stability, predictability, and incremental improvement.
Likewise, peacetime bloggers publish like clockwork. Traffic, reader engagement, Twitter updates, and the like march out in single-file lines. Their posts are good, predictable, and worthy of a glance. Peacetime bloggers don’t make mistakes. Bravo.
However, the information and entertainment business isn’t kind to peacetime bloggers. It’s very easy to get lulled into a false sense of security and miss the mongrel blogging mutt who’s dead-set on luring away your readers.
These rascals understand that getting attention is war, and they publish to win.
When the enemy is at the gates, then you need to sit Tom Hagen on the bench, retire Eric Schmidt, and bring back the Wartime CEO.
Wartime CEOs overwhelm their competition. They launch. They execute. They dream big. And they don’t give a damn about mistakes. They shoot first and aim later.
Wartime bloggers pounce with equal ferocity.
They create something more than words. They stake out new positions and build products around them. They force you to commit.
They’ll happily tell you that you are losing your frackin’ mind. They use every medium to stay in your face. They try everything they can to hold and own your attention. That’s a wartime blogger for you.
They always win because everyone is too timid to take them on. If you have a wartime blogger in your business niche, then you better chin-up and get ready to rumble. They know the stakes. You better know what’s on the line too.
Does this make you a ferocious jerk?
Maybe. If that’s how you fight and win, then so be it.
I know other fierce competitors that kindly grind you into the dirt. Same result different tactics. As an avid military historian, I tend to use sharp, testosterone-soaked language. So don’t think you have to be a modern-day Napoleon to succeed. However, you DO have to want to win. You will need to harbor dreams of greatness. You will need persistence and the conviction that you’d rather die than lose.
That’s what wartime bloggers do.