You might have noticed that some things have changed around Pushing Social. There’s a new home page, a new logo, and a little extra pep in my step. I won’t go into details about why I have more time to invest in you and my clients but let’s just say it’s a good thing.
One area that I will devote more time to is training and coaching businesses on how to use content marketing. Using content + search + social media is changing the marketing game and its important that businesses understand how content marketing marketing works.
We’ll talk more about content marketing and the skills, tools, and strategies needed to win. But, for now, I want you to think about the terms training, coaching and mentoring. I will be using them a lot in the coming months and I want us to agree on what they mean.
What is a Trainer?
In grade school, my Dad noticed my fascination with Bruce Lee and enrolled me in a Kung Fu class. I loved it. The only difficult part was that TV Kung Fu was very different from the style I learned in class.
There were no flying roundhouse kicks or mesmerizing swordplay. My “master” focused on punching and front kicks. He was my trainer and he wanted to make sure I learned foundational skills. He also, to my horror, loved push ups, chin-ups, crunches, and scissor-kicks. He drilled into me habits that are still fresh in my mind.
This is what a trainer does; they teach the skills and habits needed to succeed.
As a content marketing trainer I’m focused on teaching skills like content writing, packaging, distribution, engagement, and collaboration. But that’s not enough…
What is a Coach?
My three boys can run. I mean really run – fast. They got it from their old man. I’ve always been fast but I wasn’t a great runner until high school track. My coach saw my raw talent, pulled me from the rest of the team, and focused much of his time on me.
He showed me how to anticipate and explode out of the box. He taught me how to manage my energy throughout the grueling 400 meter dash. He helped me master the sophisticated choreography needed to run the 100 meter dash in 10 seconds.
My coach taught me how to master the skill of running.
Content marketing is still relatively a relatively young discipline. There is still a lot of training to do. But some businesses have learned the basic skills and want to move toward mastery. They want to consistently write engaging thought leadership content that tell a story across different mediums. Others want to take content marketing best practices and apply them to their entire marketing strategy not just their blog and Pinterest account. Some are even using content marketing to revitalize the culture of their organization.
This is thrilling territory where content marketing coaches can do tremendous work. I’m excited that I can add my contribution.
What is a Mentor?
It sounds cheesy but my Dad is still my mentor. He’s my wartime consigliere. He knows what I can do. He knows what I’ve mastered. His special skill is helping me understand how to use my skills. He’s can see around the corners in my life and prepare me for challenges ahead.
Mentors help their protegé understand how to use their mastered skills wisely. They earn influence. Some say that Phil Jackson, the coach of 11 NBA championship teams, was successful because he was more than a coach. His skill was mentoring superstars and showing them how to use their skills wisely.
I aspire to be a mentor. I suspect that I will have few chances to do it. Mentorship requires a special type of relationship and insight. Content Marketing will likely be called something else by the time marketing leaders require content marketing mentors. But, I’m looking for that person, organization, and team that are committed to doing something extraordinary with the skills they’ve painstakingly mastered.
What are you?
Are you a trainer, coach or mentor? What do you think are the key qualities of each? Have you had the honor of being a mentor? Talk to me.[businessblog]